A content development specialist is responsible for creating and writing content for advertisements, events, programs, and websites. Your responsibilities in this career are to design creative marketing materials for your company, develop exciting content and layout for the company website and social media channels, and collaborate with other teams to produce content. Your duties also include conducting research, planning and publishing content, and ensuring on-time delivery of all content. You must be sure to maintained company brand standards in all content and monitor for effectiveness. You also maintain the content library.