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Audience Development Specialist Jobs (NOW HIRING)

New York Post

The Audience Development Specialist will play a key role in driving multi-platform discoverability, ensuring our journalism reaches the widest possible audience across search, video, social, and ...

Consumer Reports

Strategist, Audience Development

Yonkers, NY · Hybrid

$85K - $98K/yr

OVERVIEW Our Audience Development team operationalizes Consumer Reports' mission to create a safe ... How You'll Make An Impact Working in tandem with the Associate Director and SEO Specialist, you ...

Consumer Reports

Strategist, Audience Development

Yonkers, NY · On-site

$85K - $98K/yr

OVERVIEW Our Audience Development team operationalizes Consumer Reports' mission to create a safe ... How You'll Make An Impact Working in tandem with the Associate Director and SEO Specialist, you ...

Unifin SAS

Talent Development Specialist

Rochester, NY · On-site

The Talent Development Specialist will design, develop, and deploy training solutions that ... Work with subject matter experts to identify target audience's developmental needs to then create ...

WTWH Media LLC

B2B Audience Development Vice President

$160K - $175K/yr

Directly manage and mentor a high-performing team of 4 specialists. Foster a culture of technical ... Allocate and manage the audience development budget effectively, balancing the manufacturing ...

Pathfinder International

Development Specialist

Washington, DC · On-site

$51K - $70K/yr

Development Specialist Location: United States (priority for East Coast time zone and Washington DC ... audiences. Data Entry and Maintaining Database Integrity : * Work closely with all members of the ...

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All JobsAudience Development Specialist Jobs

Audience Development Specialist information

See salary details

$33.5K

$81.6K

$141K

How much do audience development specialist jobs pay per year?

As of Jul 7, 2026, the average yearly pay for audience development specialist in the United States is $81,632.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,500.00 and $99,000.00 per year, depending on experience, location, and employer.

What is the difference between Audience Development Specialist vs Content Marketing Coordinator?

AspectAudience Development SpecialistContent Marketing Coordinator
Primary FocusGrowing and engaging target audiences across platformsCreating and distributing marketing content to promote brand and products
Skills & CredentialsAnalytics, social media, audience engagement, communicationContent creation, SEO, copywriting, marketing strategy
Work EnvironmentMedia companies, digital platforms, entertainment industryMarketing agencies, corporate marketing teams, media firms

While both roles involve digital marketing and audience engagement, the Audience Development Specialist primarily focuses on expanding and maintaining audiences through data-driven strategies, whereas the Content Marketing Coordinator emphasizes creating compelling content to attract and convert customers. Both roles often collaborate but serve different core functions within marketing teams.

What does an Audience Development Specialist do?

An Audience Development Specialist is responsible for growing and engaging a business's or organization's audience across various platforms, such as social media, email newsletters, and websites. They use data analytics and marketing strategies to identify target audiences, create compelling content, and optimize outreach efforts. Their goal is to increase brand awareness, drive traffic, and foster deeper relationships with current and potential audience members. This role often collaborates closely with content creators, marketing teams, and sales to maximize audience engagement and retention.

What are the key skills and qualifications needed to thrive as an Audience Development Specialist, and why are they important?

To thrive as an Audience Development Specialist, you need expertise in digital marketing, analytics, content strategy, and an understanding of audience segmentation, usually backed by a degree in marketing, communications, or a related field. Familiarity with analytics tools like Google Analytics, social media management platforms, SEO, and CRM systems is typically expected. Strong communication, creativity, and an ability to interpret data-driven insights make someone stand out in this role. These skills ensure effective growth and engagement of target audiences, ultimately driving brand awareness and organizational success.

How does an Audience Development Specialist typically collaborate with content creators and marketing teams?

An Audience Development Specialist works closely with content creators to identify target demographics and optimize content for engagement and growth. They regularly meet with marketing teams to align audience acquisition strategies, analyze performance metrics, and adjust campaigns based on audience insights. This role acts as a bridge between creative and strategic functions, ensuring that content resonates with desired audiences and that growth initiatives are data-driven and effective.
More about Audience Development Specialist jobs
What job categories do people searching Audience Development Specialist jobs look for? The top searched job categories for Audience Development Specialist jobs are:
Infographic showing various Audience Development Specialist job openings in the United States as of July 2026, with employment types broken down into 87% Full Time, 10% Part Time, 1% Temporary, and 2% Contract. Highlights an 79% Physical, 4% Hybrid, and 17% Remote job distribution, with an average salary of $81,632 per year, or $39.2 per hour.
Audience Development Specialist (SEO), The California Post

Audience Development Specialist (SEO), The California Post

New York Post

Full-time

Medical, Retirement

Re-posted 4 days ago

Job description

Job Description :

The California Post is seeking an Audience Development Specialist to help execute our audience optimization strategy as we expand to California. This role will report into the Senior Audience Development Manager (California Post), working closely with cross-functional teams.

The Audience Development Specialist will play a key role in driving multi-platform discoverability, ensuring our journalism reaches the widest possible audience across search, video, social, and emerging AI-driven platforms.

Responsibilities:

  • Work alongside the Sr. Audience Development specialist on audience optimization and discovery for tentpole events, ensuring optimized visibility across Google, YouTube, social, and AI-driven search.

  • Pitch trending, evergreen and planned content strategies that strengthen The California Post's authority and multi-platform presence.

  • Contribute to optimization strategies for franchises, brand initiatives, and key content verticals, both on- and off-platform.

  • Support execution of optimization strategies for homepage, landing pages, and article templates to enhance discoverability, engagement, and conversions.

  • Partner with cross-functional stakeholders - including editorial, product, development, video, data, and marketing - to align audience strategies.

  • Conduct keyword and platform research to identify content gaps, emerging trends, and audience demand.

  • Monitor performance metrics, competitive benchmarks, and platform analytics to inform strategy and adjust in real time.

  • Participate in editorial meetings and contribute real-time optimization insights to shape coverage.

  • Conduct regular training sessions and audits to ensure best practices are embedded across the newsroom.

Qualifications:

  • 3-5 years in SEO, audience development, or platform optimization within a newsroom or relevant digital media environment

  • Expertise in multi-platform optimization (Google, YouTube, emerging AI search engines; social media optimization experience a plus)

  • Experience using competitive SEO and analytics tools (SEMrush, Google Trends, Google Search Console, Google Analytics)

  • Understanding of the SEO industry and Google's evolving web standards; proficiency in structured data/schema.org is a plus

  • Ability to balance priorities and thrive in a fast-paced start-up environment; experience in a California-based newsroom is a plus

  • Ability to be both a self-starter and team player; strong interpersonal and communication skills are required

  • Highly organized with excellent attention to detail

  • Willingness to work nights and weekends as needed

Note: This is an onsite role. Candidates may be based in Los Angeles, San Francisco, Sacramento, or New York and are expected to work from their nearest company office (Subject to change based on business needs). The shift schedule for this position is Monday-Friday, 12 p.m.-8 p.m. PST.

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic. EEO/Disabled/Vets

Reasonable Accommodation

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at humanresources@newscorp.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations.

Base Pay Range: 75,000 - 90,000

We're committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate's experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

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