Content Development Manager Jobs in California (NOW HIRING)

Are you the kind of community-builder who knows the right people-and the right way to reach them? Do you chase big goals, love the thrill of a well-earned "yes," and want your work to make life easier for families who need care now? If so, BrightStar Care of Anaheim & Yorba Linda wants you as our full-time Business Development Manager!

HOW YOU'LL THRIVE WITH US:

BrightStar Care of Anaheim & Yorba Linda proudly serves the Anaheim, Brea, Fullerton, Placentia, and Yorba Linda areas with professional and compassionate in-home care services. Our motto is that "everyone grows when we make it great, do the right thing, be open and honest, do what you say, and serve with passion!" We welcome passionate individuals who are eager to provide quality care to our clients. In return, we promise to foster a positive environment that encourages every employee to be the best that they can be. We know that our success stems from the phenomenal staff that we gain, and our goal is to ensure everyone can truly thrive in their careers!

COMPENSATION & BENEFITS:

• $70,000–$75,000 base salary + monthly commission on direct sales revenue collected
• Paid time off (PTO)
• 9 paid holidays
• Medical, dental, and vision insurance available
• Ongoing training
• Exclusive employee discounts
• Gift program
• Annual bonuses when goals are met
• Monthly car and phone stipend

WHY THIS BUSINESS DEVELOPMENT MANAGER ROLE IS REWARDING:

This isn't just sales-it's impact. As our Business Development Manager, you'll help families discover trusted home care and professional medical staffing, and you'll empower care teams to show up where they're needed most across Anaheim, Brea, Fullerton, Placentia, and Yorba Linda. Your success means more seniors supported, more recoveries at home, and more peace of mind for the people who love them.

You'll be our brand's voice, handshake, strategy, and momentum-online and in the community as you:

• Execute a comprehensive marketing and sales strategy to grow new and existing referral relationships, increase revenue, and maintain a strong community presence across Anaheim, Brea, Fullerton, Placentia, and Yorba Linda by promoting the BrightStar brand in person and online.
• Drive brand awareness and relationship-building through email campaigns, social media, direct marketing, and active networking with professional referral sources, healthcare providers, and prospective partners; educate them on BrightStar services, industry changes, clinical programs, outcomes, and appropriate referrals.
• Manage your book of business using HubSpot CRM and our proprietary ERP to support strategic follow-up and ensure the office team can place caregivers and nurses efficiently.
• Perform high-volume outreach, including 150+ outbound calls weekly, scheduling virtual and in-person meetings, cold-calling essential businesses, overcoming objections, and meeting/exceeding metrics-driven performance goals.
• Implement strategic marketing plans and forecasts to expand community reach; lead digital and social media initiatives through HubSpot CRM and SOCi while launching marketing campaigns from concept to execution.
• Produce engaging digital content for our local website, blog, and social channels; test a mix of organic and paid strategies (content creation, curation, PPC, events, publicity, Facebook & Instagram, and lead-generation campaigns).
• Measure, analyze, and report marketing performance regularly, providing insights on referral volume, prospect meetings, new patient referrals, activated clients, total calls, and starts from referral sources.
• Conduct and respond to market research; monitor competitor marketing activities and adjust strategies accordingly while maintaining a consistent brand image across all promotional materials, collateral, and events.
• Cultivate key partnerships, meeting with top referral sources, strengthening preferred provider relationships, expanding your Target 10 list of high-potential partners, and distributing marketing and sales materials as needed.
• Train and support the office team on inquiry calls, inside sales tactics, and objection handling; participate in training and performance evaluations to enhance marketing and sales programs.
• Maintain strict HIPAA compliance and represent BrightStar Care professionally in diverse care settings, including SNFs, assisted and independent living communities, clinics, hospitals, physicians' offices, and treatment facilities.

WHAT YOU'LL NEED TO BRING:

• 5+ years of experience in outside and inside sales or in a metrics-driven environment
• Experience with creating and sharing content for social media, blogging, and email marketing
• Experience with Facebook and Instagram ads and managing business pages within these platforms
• Experience interacting and developing relationships with community stakeholders, colleagues, and senior management
• Experience with digital marketing, social media, and lead generation
• Strong presentation, networking, events, and relationship-building experience
• Results-oriented mindset and driven to achieve success
• Excellent time management and organizational skills, demonstrating the ability to manage multiple tasks and set priorities
• Ability to choose appropriate, effective ways to communicate with different audiences in diverse situations
• Ability to work in a professional environment, including skilled nursing facilities, assisted and independent living communities, clinics, hospitals, physicians' offices, and treatment facilities
• Exceptional interpersonal, communication, and active listening skills
• Incredible work ethic with a strong motivation for career growth and advancement
• Valid driver's license with your own reliable transportation and a willingness to travel as necessary

Having these would be a plus:

• Bachelor's degree
• Healthcare experience
• 2 years of call center experience

Schedule & Flexibility:

• Full-time | Mon–Fri, 8am–5pm
• Occasional evenings/weekends
• Hybrid: office, work-from-home, field
• Meet referral sources at their locations

This position is for bold, high-energy, self-driven pros who serve with passion and always do the right thing. We're looking for a Business Development Manager who is goal-obsessed, client-experience obsessed, creative, growth-oriented, and unapologetically results-driven! If this feels like you, it's time. Step into our Business Development Manager role, where performance matters and changes lives.