1

Consumer Insight Analyst Jobs in Virginia (NOW HIRING)

Analyze consumer, shopper, customer, market, and channel data to identify emerging trends, growth opportunities, and competitive insights. * Translate data into actionable recommendations that ...

Analyze consumer, shopper, customer, market, and channel data to identify emerging trends, growth opportunities, and competitive insights. * Translate data into actionable recommendations that ...

Showing results 21-40

Consumer Insight Analyst information

What is a consumer insight analyst?

A consumer insight analyst helps a business understand their consumers or clients. Your responsibilities in this career are to perform research and collect data regarding sales trends and consumer satisfaction. You then analyze the information to identify issues or shortcomings. Your duties may be to design potential processes and procedures or merely provide reports to assist in product development, marketing strategies, sales projections, or improvement of the services of the company. You might also utilize your research to determine areas that are not currently being met by sales markets. As a customer insight analyst, you may work independently or operate as a part of a team.

What are the key skills and qualifications needed to thrive as a consumer insight analyst?

To thrive as a Consumer Insight Analyst, you need strong analytical skills, proficiency in data interpretation, and typically a degree in marketing, statistics, or a related field. Familiarity with tools such as SPSS, SAS, Tableau, and survey platforms, along with experience in market research methodologies, is highly valued. Exceptional communication, attention to detail, and critical thinking abilities help convey complex insights to stakeholders and influence business decisions. These skills are crucial for transforming data into actionable strategies that drive consumer-focused business growth.

What are some common challenges consumer insight analysts face when translating research findings into actionable business recommendations?

Consumer Insight Analysts often encounter the challenge of bridging the gap between complex data and practical business strategies. Interpreting large volumes of qualitative and quantitative data to uncover clear, actionable insights requires a deep understanding of both the market and the specific goals of stakeholders. Additionally, analysts must communicate their findings in a way that is easily understood by non-technical team members, ensuring recommendations are relevant and impactful. Balancing the need for detailed analysis with tight project deadlines is also a common aspect of the role.

What are popular job titles related to Consumer Insight Analyst jobs in Virginia?

For Consumer Insight Analyst jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Analyst jobs in Virginia look for?

The top searched job categories for Consumer Insight Analyst jobs in Virginia are:

What cities in Virginia are hiring for Consumer Insight Analyst jobs?

Cities in Virginia with the most Consumer Insight Analyst job openings:

Infographic showing various Consumer Insight Analyst job openings in Virginia as of August 2026, with employment types broken down into 100% Full Time. Highlights an 87% In-person, and 13% Remote job distribution.

Category Manager

Medela

Norfolk, VA โ€ข Hybrid

Full-time

Retirement, PTO

Posted 20 days ago


Job description

Category Manager-Consumer Products

Medela LLC in McHenry, IL www.medela.com

Hybrid: Three days in our McHenry, IL office if local

Remote if located outside the state

Salary: starting at $100K plus bonus

Help Shape Medela's Future in Consumer Products

-Do you enjoy connecting the dots between consumer behavior, retail performance, and product strategy?

-Are you energized by using data to influence product launches, pricing strategies, and retail growth?

-Do you enjoy translating consumer and market insights into business decisions that make an impact?

-Are you passionate about uncovering market trends, solving business challenges, and using data to influence strategic decisions?

We're looking for a Category Manager who is passionate about consumer products and thrives at the intersection of analytics, strategy, and retail execution. In this role, you'll help shape the success of our consumer product portfolio by analyzing consumer behavior, market trends, retailer performance, and competitive activity to uncover opportunities that drive profitable growth.

Working closely with Sales, Marketing, Product Management, Finance, and Supply Chain, you'll play a key role in developing category strategies, supporting new product launches, optimizing pricing, and identifying the right retail channels to maximize product success.

If you're brilliant in translating consumer behavior, enjoy solving business challenges with data, and want your insights to influence real business decisions, we'd love to hear from you.

What You'll Do

As a Category Manager, you'll become a trusted business partner by delivering insights that will help shape the future of our consumer products.

As Our Category Manager, You'll:

  • Analyze consumer, shopper, customer, market, and channel data to identify emerging trends, growth opportunities, and competitive insights.
  • Translate data into actionable recommendations that improve category performance and drive business growth.
  • Support the development of retail channel strategies by evaluating customer opportunities, shopper behavior, and competitive dynamics.
  • Help define go-to-market strategies for new consumer product launches, including channel prioritization, pricing recommendations, and distribution opportunities.
  • Analyze syndicated market data (Circana/IRI, NielsenIQ, GfK, Numerator, or similar) alongside internal business performance to identify opportunities for growth.
  • Monitor category performance and changing consumer purchasing behaviors to provide actionable insights across the organization.
  • Support pricing strategy through competitive analysis and market evaluation.
  • Develop compelling customer presentations that communicate category insights, consumer trends, and growth opportunities.
  • Research evolving consumer needs, retail trends, and competitive activity to identify new opportunities.
  • Recommend assortment and distribution strategies that improve product availability and retail performance.
  • Partner cross-functionally with Sales, Marketing, Product Management, Finance, and Supply Chain to support commercial initiatives and product launches.
  • Build dashboards and reports that communicate category health and business performance.
  • Support customer meetings with data-driven recommendations that strengthen retailer partnerships.

What You'll Bring as Our Category Manager

We're looking for someone who combines strong analytical skills with a passion for consumer products and retail strategies.

Qualifications

  • Bachelor's degree in Business, Marketing, Economics, Finance, or a related field.
  • 4+ years of experience in Category Management, Category Strategy, Shopper Insights, Consumer Insights, Product Marketing, Commercial Excellence, or a related commercial function.
  • Experience working with consumer products in industries such as Consumer Packaged Goods (CPG), Consumer Durables, Juvenile Products, Consumer Healthcare, Housewares, Consumer Electronics, Sporting Goods, or medical devices sold through retail channels.
  • Experience using syndicated market data such as Circana (IRI), NielsenIQ, GfK, Numerator, or similar.
  • Strong analytical skills with the ability to transform data into actionable business recommendations.
  • Experience supporting product launches, pricing strategies, assortment decisions, and retail channel planning.
  • Understanding of retail environments, consumer purchasing behavior, and category management principles.
  • Advanced proficiency in Excel and PowerPoint; experience with Power BI or Tableau is preferred.
  • Excellent presentation and communication skills with the ability to influence cross-functional teams.
  • Strong organizational skills and the ability to manage multiple priorities in a fast-paced environment.
  • A collaborative, curious mindset with a passion for understanding consumers and growing brands.

Why Join Us?

  • Comprehensive benefits plan
  • 401K with match
  • Money Purchase Plan
  • 16-week Paid Parental Leave
  • Generous PTO package, including 14 paid holidays
  • A great place to work!

This is an opportunity to make a meaningful impact on the growing consumer products business at Medela LLC. Your insights will help shape product launches, influence pricing and retail strategy, strengthen customer partnerships, and drive category growth across multiple channels.

If you're brilliant in analyzing consumer behavior, retail strategy, and using data to influence the success of products consumers use every day, we'd love to hear from you.

At Medela, we are guided by our mission to turn science into care to nurture health for generations in everything we do. Through advancing research, observing natural behavior, and listening to our customers, we have become the healthcare choice for more than 6 million hospitals and homes worldwide, and remain committed to supporting millions of moms, families, patients, and healthcare professionals around the world by developing pioneering innovations for better outcomes.

If you are interested in this opportunity, we are looking forward to receiving your application.

For this position we only consider direct applications and not recruiting firm referrals - thank you for your understanding.

This is not a job description.

As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, citizenship, sex, protected veteran status, age, physical or mental disability, medical condition, HIV/AIDs status, marital status, domestic partner status, sexual orientation, gender identity (transgender status), weight, height or any other characteristic protected by federal, state, or local law or ordinance.

https://mandatoryview.com/?LicenceId=e7c44cfe-6946-4b77-9939-493d186ba760&ProductType=OnlineApplicant&SubType=PG