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Channel Marketing Jobs (NOW HIRING)

berkshire

Channel Marketing Manager

Whitsett, NC · On-site

In partnership with the Marketing, Sales, and Customer Service Departments, the Channel Marketing Manager is responsible for managing and scaling Berkshire's indirect channel performance by actively ...

SATO America

Channel Marketing Manager

Charlotte, NC · On-site

$85K - $105K/hr

Develop and execute channel marketing programs to support reseller, distributor, and alliance partner initiatives. * Collaborate with sales and partner teams to create co-branded campaigns , partner ...

NETGEAR

Channel Marketing Manager, Americas

$106K - $145K/yr

The Regional Channel Marketing Manager is responsible for driving partner-led demand and pipeline growth across their assigned region by deeply understanding the local channel ecosystem and ...

Trend Micro

Channel Marketing Senior Specialist

Irving, TX · On-site

$90K - $130K/yr

Overview The TrendAI Channel Marketing Senior Specialist is an operationally focused contributor embedded within the U.S. Marketing team, responsible for ensuring flawless execution across partner ...

Sandisk

Channel Marketing Specialist

Irvine, CA · On-site

$69K - $85K/yr

Sandisk is seeking a Channel Marketing Specialist 3 to support execution of North America retail channel marketing programs aligned to the Initiative Master Plan (IMP). This role is ideal for a ...

SATO America

Channel Marketing Manager

Charlotte, NC · On-site

$85K - $105K/yr

Develop and execute channel marketing programs to support reseller, distributor, and alliance partner initiatives. * Collaborate with sales and partner teams to create co-branded campaigns , partner ...

ESAB

Channel Marketing Manager

Denton, TX · On-site

We're looking to hire a talented Channel Programs & eCommerce Manager based in Denton, TX. Reporting to the Director of Marketing & Commercial Activation, the Channel Programs & eCommerce Manager ...

Ansell

Manager, Channel Marketing

Iselin, NJ · On-site

$110K - $125K/yr

Ansell is looking for a Manager, Channel Marketing to join our team in Iselin, NJ! The base salary range for this position is $110,000 to $125,000 US Dollars per year Specific salary for this role ...

Ansell

Manager, Channel Marketing

Iselin, NJ · Hybrid

$110K - $125K/yr

Ansell is looking for a Manager, Channel Marketing to join our team in Iselin, NJ! The base salary range for this position is $110,000 to $125,000 US Dollars per year Specific salary for this role ...

Mohawk Industries

Channel Marketing Specialist

Calhoun, GA · On-site

$57K - $70K/yr

The Channel Marketing Specialist is an established performer that develops and executes channel marketing strategies to drive brand awareness, engagement, and sales through various distribution ...

Sandisk

Channel Marketing Specialist

Irvine, CA · On-site

$93K - $158K/yr

Sandisk is seeking a Channel Marketing Specialist 3 to support execution of North America retail channel marketing programs aligned to the Initiative Master Plan (IMP). This role is ideal for a ...

Gordon Brothers Group

Manager, Channel Marketing

Boston, MA · On-site

$110 - $160/hr

For more information, please visit www.gordonbrothers.com.## DescriptionGordon Brothers is looking for a Channel Marketing Manager who will be responsible for developing and executing a wide range of ...

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Channel Marketing information

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$57.5K

$72.6K

$85.5K

How much do channel marketing jobs pay per year?

As of Aug 23, 2026, the average yearly pay for channel marketing in the United States is $72,622.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $80,000.00 per year, depending on experience, location, and employer.

What is channel marketing?

Channel marketing refers to the strategies and activities that companies use to promote and sell their products or services through third-party partners, such as distributors, retailers, resellers, or agents. It involves creating marketing programs, campaigns, and incentives specifically designed to support and motivate these channel partners to drive sales. Channel marketers often focus on building relationships, providing training, offering co-branded materials, and tracking performance to ensure mutual success.

How does a channel marketing professional typically collaborate with sales and partner teams to drive results?

Channel Marketing professionals work closely with both internal sales teams and external partners to develop and execute co-branded campaigns and joint go-to-market strategies. They regularly coordinate on lead generation activities, enablement materials, and training sessions to ensure that partners are well-equipped to sell products effectively. This cross-functional collaboration helps align messaging, track campaign performance, and quickly adapt to market feedback, ultimately driving greater sales through indirect channels.

What are the key skills and qualifications needed to thrive as a channel marketing manager, and why are they important?

To thrive as a Channel Marketing Manager, you need expertise in marketing strategy, partner relationship management, and a bachelor's degree in marketing or a related field. Familiarity with CRM systems, marketing automation tools like HubSpot or Marketo, and channel management platforms is typically required. Exceptional communication, negotiation, and project management skills help build effective partnerships and drive joint marketing initiatives. These skills are crucial for maximizing channel performance, ensuring brand consistency, and achieving business growth through indirect sales channels.

What is the difference between Channel Marketing vs Product Marketing?

AspectChannel MarketingProduct Marketing
FocusPromoting products through distribution channelsPromoting and positioning products to end customers
ResponsibilitiesDeveloping channel partner strategies, training, and supportMarket research, messaging, and product launches
Work EnvironmentCollaborates with sales and distribution teamsWorks closely with product development and sales teams
Common CertificationsMarketing certifications, channel management coursesProduct management certifications, marketing degrees

Channel Marketing and Product Marketing are distinct but interconnected roles. Channel Marketing focuses on promoting products through distribution partners, while Product Marketing centers on positioning products directly to consumers. Both roles require marketing expertise and collaboration across teams, but their target audiences and strategies differ.

More about Channel Marketing jobs

What cities are hiring for Channel Marketing jobs?

Cities with the most Channel Marketing job openings:

What are the most commonly searched types of Channel Marketing jobs?

The most popular types of Channel Marketing jobs are:

What states have the most Channel Marketing jobs?

States with the most job openings for Channel Marketing jobs include:

What job categories do people searching Channel Marketing jobs look for?

The top searched job categories for Channel Marketing jobs are:

Channel Marketing jobs near you
Infographic showing various Channel Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $72,622 per year, or $34.9 per hour.

Sr. Channel Marketing Manager

A. O. Smith Corporation

Ashland City, TN • On-site

Full-time

Medical, Dental, Life, Retirement

Posted 5 days ago

A. O. Smith rating

6.8

Company rating: 6.8 out of 10

Based on 30 frontline employees who took The Breakroom Quiz

372nd of 494 rated machine equipment manufacturers

Job description

Company / Location Information
A.O. Smith is a global leader applying innovative technologies and energy-efficient solutions to products manufactured and marketed worldwide. The company is one of the world's leading manufacturers of residential and commercial water heating equipment and boilers, as well as a manufacturer of water treatment products for residential and light commercial applications. A. O. Smith is headquartered in Milwaukee, Wisconsin, with approximately 12,000 employees at operations in the United States, Canada, China, India, Mexico, the Netherlands, and the United Kingdom.
Primary Function
The Senior Manager, Channel Marketing is responsible for the strategic leadership, development, and execution of integrated marketing strategies across wholesale and retail sales channels. This role serves as the primary marketing leader for channel initiatives, ensuring alignment with business objectives, customer needs, and overall corporate strategy. The position leads channel marketing efforts across multiple brands and customer segments, partnering closely with Sales, Brand Marketing, Digital Marketing, Product Management, Engineering, Customer Service, Training, and key customer stakeholders. Success in this role requires strong strategic thinking, customer-centric planning, team leadership, and the ability to translate market insights into measurable business growth.
Responsibilities
Channel Strategy & Business Growth
  • Lead the development and execution of wholesale and retail channel marketing strategies that drive revenue growth, customer engagement, & market share.
  • Establish annual channel marketing plans aligned with corporate objectives & customer priorities.
  • Identify growth opportunities through market analysis, customer insights, & competitive intelligence.
  • Collaborate with Sales leadership and key customers to develop joint business & marketing plans.

Customer & Market Insights
  • Lead market research initiatives to understand field needs, buying behaviors, & path to purchase.
  • Oversee competitive intelligence efforts and communicate actionable insights to stakeholders.
  • Translate research findings into strategic recommendations that improve channel performance & customer experience.

Marketing Communications & Campaigns
  • Direct the development and execution of integrated omni-channel marketing programs across retail & wholesale channels.
  • Ensure consistent and effective communication of new products, promotions, and brand initiatives.
  • Oversee creation of customer-facing marketing assets including literature, digital content, merchandising, packaging, signage, advertising, events, & promotional materials.
  • Drive expansion of digital marketing capabilities to support customer onboarding, engagement, & retention.

Channel Execution & Customer Engagement
  • Lead co-op marketing programs, customer promotional initiatives, trade shows, customer events, & channel-specific campaigns.
  • Partner with customer marketing teams to maximize program effectiveness & ROI.
  • Support online merchandising efforts and optimization of digital customer experiences.

Team Leadership & Cross-Functional Collaboration
  • Develop and mentor channel marketing team members through coaching, performance management, & capability building.
  • Facilitate cross-functional alignment to ensure resources & priorities support channel objectives.
  • Build strong relationships across the organization to accelerate execution & drive results.

Financial Management
  • Develop, manage, & optimize channel marketing budgets.
  • Evaluate program effectiveness & marketing ROI.
  • Ensure resources are allocated to initiatives with the greatest strategic & commercial impact.

Qualifications
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 5+ years of progressive marketing experience, including channel, trade, customer, or brand marketing.
  • Demonstrated experience leading cross-functional teams & influencing stakeholders across functions.
  • Experience developing and executing integrated marketing & communication strategies.
  • Knowledge of both B2B and B2C marketing principles & practices.
  • Strong analytical capabilities with experience leveraging market research & business insights.
  • Experience managing budgets & marketing investments.
  • Excellent presentation, communication, & relationship-management skills.
  • Advanced Microsoft Office proficiency, particularly PowerPoint & Excel.

We Offer
Competitive compensation package and comprehensive benefits plans which include medical and dental insurance, company-sponsored life insurance, retirement security savings plan, short- and long-term disability programs and tuition assistance.
#LI-AO
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ADA Statement & EEO Statement
In developing this job description care was taken to include all competencies needed to successfully perform in this position. However, for Americans with Disabilities Act (ADA) purposes, the essential functions of the job may or may not have been described for purposes of ADA reasonable accommodation. All reasonable accommodation requests will be reviewed and evaluated on a case-by-case basis. We consider all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status.
We also provide reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.

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