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Channel Marketing Jobs (NOW HIRING)

Netrio

Channel Marketing Manager

About the Role We are a growing Managed Services Provider (MSP) seeking a driven Channel Marketing Manager or Director to own and accelerate our partner ecosystem marketing engine. In this high ...

Victory Capital

Channel Marketing Manager

Boston, MA

$96K - $110K/yr

Channel Marketing ManagerSan Antonio, TX | Boston, MAAbout Victory Capital: Victory Capital (NASDAQ: VCTR) is a diversified global asset management firm. We serve institutional, intermediary, and ...

PAC

Channel Marketing Specialist

Houston, TX · On-site +1

$62K - $76K/yr

About the Role PAC is seeking a Channel Marketing Specialist to support distributor channel marketing and strengthen engagement across our global partner ecosystem. This individual contributor role ...

Absolute Software

Channel Marketing Manager

Description We are seeking a Channel Marketing Manager to drive partner marketing initiatives across our ecosystem of value-added resellers (VARs), distributors, OEM partners, and strategic alliances.

Carrier

Senior Manager, Channel Marketing

Charlotte, NC · On-site

About the role The Channel Marketing Manager leads the development and execution of channel-specific marketing strategies, programs, tools, and content that strengthen partner enablement, accelerate ...

BMD

Channel Marketing Manager

Galt, CA · Remote

Channel Marketing Manager - Drive Growth Across Distribution & Manufacturing Building Material Distributors (BMD) is seeking a Channel Marketing Manager to help shape how we grow, engage, and win ...

Samsung Electronics

Channel Marketing

Plano, TX

Role and Responsibilities This role focuses on developing and executing channel marketing strategies for the team in Plano, Texas. This role will collaborate with cross-functional teams to drive ...

BMD

Channel Marketing Manager

Galt, CA · On-site

Channel Marketing Manager - Drive Growth Across Distribution & Manufacturing Building Material Distributors (BMD) is seeking a Channel Marketing Manager to help shape how we grow, engage, and win ...

Resideo

Channel Marketing Manager

Aurora, IL · On-site

As the Channel Marketing Manager with Resideo you will have the opportunity to drive best-in-class marketing to, with, and through Resideo's channels, including a strong focus on electrical ...

Assa Abloy

Channel Marketing Manager

Lake Forest, CA · On-site

The Channel Marketing Manager owns the strategy, development, and execution of Baldwin's showroom channel, a critical driver of brand experience and high-value customer engagement. This role is ...

Resideo

Channel Marketing Manager

Aurora, IL · Hybrid

As the Channel Marketing Manager with Resideo you will have the opportunity to drive best-in-class marketing to, with, and through Resideo's channels, including a strong focus on electrical ...

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Showing results 21-40

All JobsChannel Marketing Jobs

Channel Marketing information

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$57.5K

$72.6K

$85.5K

How much do channel marketing jobs pay per year?

As of Jul 24, 2026, the average yearly pay for channel marketing in the United States is $72,622.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $80,000.00 per year, depending on experience, location, and employer.

What is channel marketing?

Channel marketing refers to the strategies and activities that companies use to promote and sell their products or services through third-party partners, such as distributors, retailers, resellers, or agents. It involves creating marketing programs, campaigns, and incentives specifically designed to support and motivate these channel partners to drive sales. Channel marketers often focus on building relationships, providing training, offering co-branded materials, and tracking performance to ensure mutual success.

What exactly is channel marketing?

Channel marketing is a strategy used by companies to promote and sell products through third-party partners such as distributors, retailers, or resellers. A channel marketing professional develops programs and campaigns to support these partners, often using tools like marketing automation and analytics to optimize performance and reach target audiences effectively.

What are the key skills and qualifications needed to thrive as a Channel Marketing Manager, and why are they important?

To thrive as a Channel Marketing Manager, you need expertise in marketing strategy, partner relationship management, and a bachelor's degree in marketing or a related field. Familiarity with CRM systems, marketing automation tools like HubSpot or Marketo, and channel management platforms is typically required. Exceptional communication, negotiation, and project management skills help build effective partnerships and drive joint marketing initiatives. These skills are crucial for maximizing channel performance, ensuring brand consistency, and achieving business growth through indirect sales channels.

What's the highest paying job in marketing?

The highest paying roles in marketing are often executive positions such as Chief Marketing Officer (CMO) or Vice President of Marketing, which can earn six-figure salaries or more depending on the company size and industry. These roles typically require extensive experience, strategic leadership skills, and often a background in data analysis, branding, and digital marketing tools.

What is a channel marketing job?

A channel marketing job involves developing and executing marketing strategies to promote products or services through distribution channels such as retailers, partners, or resellers. Professionals in this role coordinate campaigns, manage relationships, and analyze performance metrics to drive sales and brand awareness across different channels.

What is the difference between Channel Marketing vs Product Marketing?

AspectChannel MarketingProduct Marketing
FocusPromoting products through distribution channelsPromoting and positioning products to end customers
ResponsibilitiesDeveloping channel partner strategies, training, and supportMarket research, messaging, and product launches
Work EnvironmentCollaborates with sales and distribution teamsWorks closely with product development and sales teams
Common CertificationsMarketing certifications, channel management coursesProduct management certifications, marketing degrees

Channel Marketing and Product Marketing are distinct but interconnected roles. Channel Marketing focuses on promoting products through distribution partners, while Product Marketing centers on positioning products directly to consumers. Both roles require marketing expertise and collaboration across teams, but their target audiences and strategies differ.

How does a Channel Marketing professional typically collaborate with sales and partner teams to drive results?

Channel Marketing professionals work closely with both internal sales teams and external partners to develop and execute co-branded campaigns and joint go-to-market strategies. They regularly coordinate on lead generation activities, enablement materials, and training sessions to ensure that partners are well-equipped to sell products effectively. This cross-functional collaboration helps align messaging, track campaign performance, and quickly adapt to market feedback, ultimately driving greater sales through indirect channels.

What kind of jobs in media bring in $150,000 a year?

Senior roles in media-related fields such as media director, digital marketing director, or senior media strategist often earn $150,000 or more annually. These positions typically require extensive experience, strong leadership skills, and proficiency with analytics tools and campaign management platforms.
More about Channel Marketing jobs
What cities are hiring for Channel Marketing jobs? Cities with the most Channel Marketing job openings:
What are the most commonly searched types of Channel Marketing jobs? The most popular types of Channel Marketing jobs are:
What states have the most Channel Marketing jobs? States with the most job openings for Channel Marketing jobs include:
What job categories do people searching Channel Marketing jobs look for? The top searched job categories for Channel Marketing jobs are:
Channel Marketing jobs near you
Infographic showing various Channel Marketing job openings in the United States as of July 2026, with employment types broken down into 76% Full Time, 22% Part Time, and 2% Contract. Highlights an 86% Physical, 3% Hybrid, and 11% Remote job distribution, with an average salary of $72,622 per year, or $34.9 per hour.
Channel Marketing Manager

Channel Marketing Manager

Netrio

Remote

Full-time

Posted 12 days ago

Job description

About the Role
We are a growing Managed Services Provider (MSP) seeking a driven Channel Marketing Manager or Director to own and accelerate our partner ecosystem marketing engine. In this high-impact role, you will develop and execute go-to-market strategies with technology vendors, referral partners, and reseller channels, translating partner relationships into measurable pipeline and revenue.
You will sit at the intersection of sales and marketing, working cross-functionally to build co-marketing programs, manage market development funds (MDF), and drive demand generation through our partner network. If you thrive in a fast-moving environment and have a track record of delivering results through channel partnerships, we want to hear from you.
What You'll Do
• Develop and execute a comprehensive channel marketing strategy aligned with company revenue goals and partner tier structures.
• Build and manage co-marketing programs with key channel partners, including joint campaigns, webinars, and field events.
• Manage the allocated channel marketing budget and related MDF process end-to-end - planning, execution, tracking, and ROI reporting.
• Collaborate with the sales team to create partner enablement materials, battle cards, case studies, and solution briefs that accelerate deal velocity.
• Plan and execute partner-focused events, executive roundtables, and presence at regional and national industry conferences (~30% travel).
• Track, analyze, and report on channel marketing KPIs including partner-sourced pipeline, MDF utilization, and marketing-attributed revenue.
• Manage relationships with external vendors, agencies, and event partners.
• Support the onboarding and activation of net-new partners.
• Serve as the marketing point of contact and planning partner for Netrio's most strategic partners.
What We're Looking For
• 5-8 years of B2B marketing experience, with at least 3 years focused on channel or partner marketing in the IT/technology sector.
• Proven experience working within an MSP, VAR, or technology vendor environment.
• Hands-on expertise with MDF programs, co-op funds, and partner portal platforms.
• Strong command of marketing automation and CRM tools (HubSpot, Salesforce, or equivalent).
• Demonstrated ability to plan and execute multi-channel campaigns that generate pipeline.
• Excellent project management skills with the ability to manage multiple programs simultaneously in a deadline-driven environment.
• Strong communicator with experience presenting to executive stakeholders, vendor partners, and external audiences.
• Willingness and ability to travel approximately 30% of the time.
• Bachelor's degree in marketing, business, communications, or related field; MBA a plus.
Nice to Have
• Familiarity with IT services solutions including AI, cybersecurity, networking, or infrastructure.
• Certifications in Google Analytics, HubSpot, and other marketing and sales platforms.
• Experience managing event budgets of $250K or more.
• Existing relationships within the DFW technology partner community.
Netrio is a leading MSP in North America, specializing in IT solutions for small- to mid-market enterprises. We serve over 1,000 clients across industries with services including managed IT, cybersecurity, cloud, connectivity, voice, and custom application development.

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