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Channel Marketing Jobs (NOW HIRING)

Absolute Software

Channel Marketing Manager

Description We are seeking a Channel Marketing Manager to drive partner marketing initiatives across our ecosystem of value-added resellers (VARs), distributors, OEM partners, and strategic alliances.

Carrier

Senior Manager, Channel Marketing

Charlotte, NC · On-site

About the role The Channel Marketing Manager leads the development and execution of channel-specific marketing strategies, programs, tools, and content that strengthen partner enablement, accelerate ...

PAC

Channel Marketing Specialist

Houston, TX · On-site +1

$62K - $76K/yr

About the Role PAC is seeking a Channel Marketing Specialist to support distributor channel marketing and strengthen engagement across our global partner ecosystem. This individual contributor role ...

Victory Capital

Channel Marketing Manager

Boston, MA

$96K - $110K/yr

Channel Marketing ManagerSan Antonio, TX | Boston, MAAbout Victory Capital: Victory Capital (NASDAQ: VCTR) is a diversified global asset management firm. We serve institutional, intermediary, and ...

BMD

Channel Marketing Manager

Galt, CA · Remote

Channel Marketing Manager - Drive Growth Across Distribution & Manufacturing Building Material Distributors (BMD) is seeking a Channel Marketing Manager to help shape how we grow, engage, and win ...

BMD

Channel Marketing Manager

Galt, CA · On-site

Channel Marketing Manager - Drive Growth Across Distribution & Manufacturing Building Material Distributors (BMD) is seeking a Channel Marketing Manager to help shape how we grow, engage, and win ...

Assa Abloy

Channel Marketing Manager

Lake Forest, CA · On-site

The Channel Marketing Manager owns the strategy, development, and execution of Baldwin's showroom channel, a critical driver of brand experience and high-value customer engagement. This role is ...

TransforMED

Channel Marketing Specialist

Leawood, KS · Hybrid

$63K - $77K/yr

We are looking for a versatile and growth-minded Channel Marketing Specialist to join the Digital & Social Media team within Marketing & Communications. In this role, you will lead the planning and ...

berkshire

Channel Marketing Manager

Whitsett, NC

In partnership with the Marketing, Sales, and Customer Service Departments, the Channel Marketing Manager is responsible for managing and scaling Berkshire's indirect channel performance by actively ...

Thermo Fisher Scientific

Channel Marketing Manager

MA · Remote

The Channel Marketing Manager will be responsible for partnering cross functionally to develop key business strategies and drive Omni-channel execution for revenue generating activities for the ...

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$57.5K

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How much do channel marketing jobs pay per year?

As of Aug 15, 2026, the average yearly pay for channel marketing in the United States is $72,622.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $80,000.00 per year, depending on experience, location, and employer.

What is channel marketing?

Channel marketing refers to the strategies and activities that companies use to promote and sell their products or services through third-party partners, such as distributors, retailers, resellers, or agents. It involves creating marketing programs, campaigns, and incentives specifically designed to support and motivate these channel partners to drive sales. Channel marketers often focus on building relationships, providing training, offering co-branded materials, and tracking performance to ensure mutual success.

What are the key skills and qualifications needed to thrive as a channel marketing manager, and why are they important?

To thrive as a Channel Marketing Manager, you need expertise in marketing strategy, partner relationship management, and a bachelor's degree in marketing or a related field. Familiarity with CRM systems, marketing automation tools like HubSpot or Marketo, and channel management platforms is typically required. Exceptional communication, negotiation, and project management skills help build effective partnerships and drive joint marketing initiatives. These skills are crucial for maximizing channel performance, ensuring brand consistency, and achieving business growth through indirect sales channels.

What is the difference between Channel Marketing vs Product Marketing?

AspectChannel MarketingProduct Marketing
FocusPromoting products through distribution channelsPromoting and positioning products to end customers
ResponsibilitiesDeveloping channel partner strategies, training, and supportMarket research, messaging, and product launches
Work EnvironmentCollaborates with sales and distribution teamsWorks closely with product development and sales teams
Common CertificationsMarketing certifications, channel management coursesProduct management certifications, marketing degrees

Channel Marketing and Product Marketing are distinct but interconnected roles. Channel Marketing focuses on promoting products through distribution partners, while Product Marketing centers on positioning products directly to consumers. Both roles require marketing expertise and collaboration across teams, but their target audiences and strategies differ.

What does a channel marketing do?

A channel marketing professional develops strategies to promote products through distribution partners such as retailers, resellers, or agents. They coordinate marketing campaigns, provide training, and support partner sales efforts to increase product reach and sales. Strong communication skills and knowledge of marketing tools like CRM and analytics are essential in this role.

How does a channel marketing professional typically collaborate with sales and partner teams to drive results?

Channel Marketing professionals work closely with both internal sales teams and external partners to develop and execute co-branded campaigns and joint go-to-market strategies. They regularly coordinate on lead generation activities, enablement materials, and training sessions to ensure that partners are well-equipped to sell products effectively. This cross-functional collaboration helps align messaging, track campaign performance, and quickly adapt to market feedback, ultimately driving greater sales through indirect channels.
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Channel Marketing jobs near you
Infographic showing various Channel Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $72,622 per year, or $34.9 per hour.

Channel Marketing Manager

Absolute Software

Remote

Full-time

Re-posted yesterday

Job description

Description
We are seeking a Channel Marketing Manager to drive partner marketing initiatives across our ecosystem of value-added resellers (VARs), distributors, OEM partners, and strategic alliances. This role is responsible for developing and executing joint go-to-market programs that generate demand, accelerate pipeline, and strengthen partner engagement.
The ideal candidate is a collaborative, results-oriented marketer with experience building integrated channel marketing campaigns, managing partner relationships, overseeing demand generation programs, and aligning closely with Channel Sales, Marketing, and Sales teams to drive measurable business outcomes.
This role works closely with Channel Sales, Product Marketing, Demand Generation, Sales, and Operations teams to drive partner-led growth, pipeline acceleration, and revenue.
What You'll Do
Partner Marketing Strategy & Execution
  • Develop and execute integrated marketing programs with VARs, distributors, OEMs, and strategic partners that align partner objectives with company revenue goals.
  • Manage MDF, partner marketing calendars, campaign execution, and performance tracking.
  • Drive awareness, demand generation, and pipeline creation through co-branded marketing activities.
  • Work cross-functionally with Channel Sales, Marketing, Sales, Product Marketing, and Operations teams to execute successful partner programs.
  • Build and maintain strong relationships with partner marketing stakeholders to drive engagement and business results

Demand Generation
  • Create and execute joint go-to-market campaigns with VARs, distributors, OEMs, and strategic partners that align with business objectives, lead generation goals, and pipeline targets.
  • Plan and execute partner demand generation programs across field events, trade shows, digital, content, and webinar marketing channels.
  • Manage event logistics, budgets, vendors, partner participation, attendee engagement, and post-event follow-up to maximize business impact.
  • Partner closely with Sales, Channel Sales, Product Marketing, and Demand Generation teams to increase campaign performance, event attendance, lead conversion, and pipeline contribution.
  • Track MQLs, campaign performance, event performance, marketing-sourced and influenced pipeline, and revenue contribution.
  • Analyze results and optimize programs based on pipeline generation, conversion rates, ROI, and business outcomes.

Partner Enablement & Communications
  • Support partner enablement and engagement initiatives.
  • Develop partner-facing content, campaign toolkits, sales enablement assets, and communications.
  • Coordinate partner training and awareness programs.
  • Ensure partners have the tools, content, and resources necessary to effectively position and promote company solutions.

MDF & Budget Management
  • Manage Market Development Fund (MDF) planning, allocation, and investment strategies across partner programs.
  • Evaluate MDF program effectiveness through pipeline, opportunity, and ROI analysis.
  • Develop recommendations to optimize partner marketing investments and maximize business impact.
  • Support budget planning, forecasting, and expense management for channel marketing programs and campaigns.

Performance Measurement & Reporting
  • Track and report on partner-generated pipeline, opportunities, campaign performance, event performance, and ROI.
  • Deliver actionable insights and recommendations to improve program effectiveness and partner engagement.
  • Maintain accurate reporting and visibility through Salesforce and other marketing technology platforms.
  • Provide regular updates to leadership on marketing performance, pipeline contribution, and partner program success.

What Success Looks Like
  • Partner-sourced and partner-influenced pipeline
  • Marketing-qualified leads (MQLs)
  • Campaign ROI and contribution to pipeline
  • MDF utilization and effectiveness
  • Partner engagement and enablement adoption
  • Revenue contribution from channel partner programs
  • Budget management and forecasting accuracy

What You'll Bring
Required
  • 5+ years of B2B technology marketing experience.
  • 2+ years of channel, partner, or alliance marketing experience within the technology industry.
  • Experience working with VARs, distributors, OEMs, or strategic technology partners.
  • Strong experience managing integrated demand generation campaigns, events, webinars, and field marketing programs from planning through execution and measurement.
  • Experience managing marketing budgets, forecasting, and investment planning.
  • Experience managing MDF programs and evaluating ROI.
  • Proficiency with Salesforce CRM and marketing automation platforms.
  • Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
  • Excellent communication, presentation, and stakeholder management skills.

Preferred
  • Experience in cybersecurity, SaaS, endpoint management, or enterprise software.
  • Familiarity with partner ecosystems such as HP, TD SYNNEX, and leading VAR partners.
  • Understanding of channel sales motions and partner business models.

Why Work For Us:
You're resilient and passionate about securing the Work from Anywhere era. So are we.
We're in search of the best and the brightest - everyone from innovators, sellers and marketers to financers, operators and especially customer relationship managers - we're looking for top tier talent to help us shape the next decade of security, drive innovation that enables customers with truly disruptive solutions and are dedicated to making a meaningful difference.
Headquartered in Seattle, Washington with international offices in Vancouver - BC, Austin - TX, Boulder - CO, Ankeny - IA, Reading - UK and Ho Chi Minh City - Vietnam, Absolute Security accelerates customers' shift to work-from-anywhere through the industry's first self-healing Zero Trust platform, ensuring maximum security and uncompromised productivity. Only Absolute is embedded in more than half a billion devices, offering a permanent digital connection that intelligently and dynamically applies visibility, control and self-healing capabilities to endpoints, applications, and network access to ensure their cyber resilience tailored for distributed workforces.
Our vision is to be the world's most trusted security company - and to empower end users to connect securely and from anywhere, to all the applications they need to collaborate and get their work done, without interruptions and with an optimal network experience. Absolute currently serves approximately 16,000 customers with more than 13 million activated endpoints globally. G2 recognized Absolute as a Leader in the Winter 2022 Endpoint Management and Zero Trust Networking Grid Reports, reflecting our continued customer satisfaction across product lines. To learn more about Absolute, visit our website at www.absolute.com or visit our YouTube channel.
Absolute Security is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you need assistance or an accommodation due to a disability, you may contact us at [email protected]

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