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Channel Development Manager Jobs in Reston, VA (NOW HIRING)

ControlCase, LLC

Channel Marketing Manager

Fairfax, VA · On-site

$70 - $90/hr

... developments. * Measurement & Reporting: Track the effectiveness of channel marketing programs ... Relationship Management: Build strong relationships with key contacts at channel partner ...

Revalize

Business Development Representative

Reston, VA · On-site

This position will focus on developing qualified prospects for our sales process through cold-calling, referral network nurturing, partner channel development and the management of various marketing ...

Verasolutions

Business Development Manager

Washington, DC · On-site

$72 - $87/hr

Collaborating with technology partners (MotherDuck, OpenFn, etc.) and channel partners (Salesforce ... management, MEL, development/fundraising, partnerships, or technology adoption roles * 2+ years of ...

Redhorse Corp.

Business Development Manager

Arlington, VA · On-site

$150 - $250/hr

About the Role Redhorse is seeking a growth-focused leader to drive business development, capture ... Strengthen Partnerships and Channel-Led Growth Build and expand strategic relationships across the ...

Revalize

Business Development Representative

Reston, VA · Hybrid

This position will focus on developing qualified prospects for our sales process through cold-calling, referral network nurturing, partner channel development and the management of various marketing ...

nitra

Channel Partnerships Manager

Washington, DC · On-site

$172K - $173K/yr

We're looking for: A Channel Partnerships Manager who will own the strategy and execution of ... business development, or indirect sales, with a strong track record of building and scaling ...

Revalize

Business Development Representative

Reston, VA · Hybrid

This position will focus on developing qualified prospects for our sales process through cold-calling, referral network nurturing, partner channel development and the management of various marketing ...

Revalize

Business Development Representative

Reston, VA · On-site

This position will focus on developing qualified prospects for our sales process through cold-calling, referral network nurturing, partner channel development and the management of various marketing ...

nitra

Channel Partnerships Manager

Washington, DC · On-site

$172K - $173K/yr

We're looking for: A Channel Partnerships Manager who will own the strategy and execution of ... business development, or indirect sales, with a strong track record of building and scaling ...

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Showing results 21-40

All JobsChannel Development JobsChannel Development Manager JobsChannel Development Manager Jobs in Reston, VA

Channel Development Manager information

See Reston, VA salary details

$11.4K

$131.3K

$151.4K

How much do channel development manager jobs pay per year?

As of Sep 5, 2026, the average yearly pay for channel development manager in Reston, VA is $131,344.00, according to ZipRecruiter salary data. Most workers in this role earn between $120,700.00 and $139,900.00 per year, depending on experience, location, and employer.

What is a channel development manager?

A Channel Development Manager is responsible for building and managing relationships with third-party partners, resellers, and distributors to grow a company's sales and market reach. They develop strategies to identify new channel opportunities, onboard partners, and ensure effective collaboration to achieve mutual business goals. This role often involves training partners, monitoring performance, and providing ongoing support to optimize sales through indirect channels. Channel Development Managers play a key role in expanding a company's presence in the market by leveraging external partnerships.

What does a channel development manager do?

A channel development manager partners with sales marketers and business associates to develop marketing techniques and strategies to reach customers in a specific channel. You are the link between businesses and customers, and your job duties include recruiting candidates, creating resources to reach customers, and managing or teaching other channel managers. A career as a channel developer requires you have some formal qualifications and education, typically at least a bachelor’s degree in business, marketing, or a related field, and a minimum of five years of experience in sales or marketing and management. Developing relationships with channel partners is necessarily interpersonal, so you should emphasize skills in communication, organization, and developing messaging strategies.

What are the key skills and qualifications needed to thrive as a channel development manager, and why are they important?

To thrive as a Channel Development Manager, you need strong skills in sales strategy, partner relationship management, and market analysis, typically supported by a bachelor’s degree in business or a related field. Familiarity with CRM platforms like Salesforce, channel management software, and relevant certifications such as Certified Channel Manager are often essential. Exceptional negotiation, communication, and networking skills help build and sustain effective partnerships. These skills ensure successful channel growth, improved partner performance, and achievement of revenue targets.

What are some common challenges channel development managers face when building new partner relationships?

Channel Development Managers often encounter challenges such as aligning partner goals with company objectives, overcoming initial trust barriers, and navigating varying business cultures. They need to clearly communicate value propositions and establish mutually beneficial terms to ensure long-term collaboration. Effective negotiation, adaptability, and proactive communication are essential for resolving misunderstandings and maintaining strong, productive partnerships.

What is the difference between Channel Development Manager vs Sales Manager?

AspectChannel Development ManagerSales Manager
Primary FocusDeveloping and managing channel partnerships to expand market reachDirectly selling products or services to customers
Work EnvironmentCollaborates with partners, distributors, and internal teamsInteracts mainly with clients and sales teams
Required CredentialsExperience in channel sales, marketing, or business developmentSales experience, often with a background in customer relationship management
Industry UsageCommon in tech, manufacturing, and wholesale sectorsWidespread across retail, B2B, and service industries

The Channel Development Manager focuses on building and maintaining relationships with channel partners to grow the company's market presence, while the Sales Manager concentrates on direct sales efforts to individual customers. Both roles require strong sales skills and industry knowledge but differ in their approach and target audiences.

How much do channel development managers make in the US?

Channel Development Managers in the US typically earn between $80,000 and $130,000 annually, depending on experience, industry, and location. Compensation may also include bonuses, commissions, and benefits, especially in sales-focused roles requiring strong negotiation and relationship-building skills.
More about Channel Development Manager jobs

What are the most commonly searched types of Channel Development jobs in Reston, VA?

The most popular types of Channel Development jobs in Reston, VA are:

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For Channel Development Manager jobs in Reston, VA, the most frequently searched job titles are:

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The top searched job categories for Channel Development Manager jobs in Reston, VA are:

What cities near Reston, VA are hiring for Channel Development Manager jobs?

Cities near Reston, VA with the most Channel Development Manager job openings:

Channel Development Manager jobs near you
Infographic showing various Channel Development Manager job openings in Reston, VA as of July 2026, with employment types broken down into 1% As Needed, 81% Full Time, 15% Part Time, and 3% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $131,344 per year, or $63.1 per hour.

Channel Marketing Manager

ControlCase, LLC

Fairfax, VA • On-site

$70 - $90/hr

Other

Posted 4 days ago

Job description

The Channel Marketing Manager will play a key role in driving the success of ControlCase’s channel partnerships, including Managed Service Providers (MSPs), technology partners, go-to-market alliances, and traditional Value-Added Resellers (VARs). This individual will develop, execute, and optimize marketing strategies to build and expand these partnerships and drive business growth. This role is designed for someone with a strong understanding of channel dynamics and the ability to create impactful marketing programs that support the company’s strategic objectives in the channel ecosystem.

Key Responsibilities:
  • Partner Enablement: Develop and execute marketing programs to empower MSPs, technology partners, and VARs, helping them promote ControlCase’s services effectively to their customer base.
  • Go-To-Market Strategy: Collaborate with the sales and product teams to create go-to-market strategies for channel partners. Ensure alignment between product offerings, partner needs, and market trends.
  • Content Creation & Campaigns: Work with a team of designers, writers, and marketing experts to manage the creation of tailored content and marketing collateral for channel partners, including brochures, webinars, email campaigns, and case studies. Support the execution of joint marketing campaigns.
  • Partner Training & Communication: Train partners on ControlCase products, certifications, and marketing tools. Maintain regular communication with partners to keep them informed about product updates, promotions, and industry developments.
  • Measurement & Reporting: Track the effectiveness of channel marketing programs, providing regular reports and insights into campaign performance and partner engagement.
  • Event Support: Help plan and execute partner-focused events, webinars, and conferences to promote ControlCase’s services and strengthen partner relationships.
  • Relationship Management: Build strong relationships with key contacts at channel partner organizations to foster collaboration and drive joint business objectives.
Required Qualifications:
  • Bachelor’s degree in Marketing, Business, or related field.
  • 3+ years of experience in channel marketing or partner marketing, ideally in the IT, cybersecurity, or compliance industry.
  • Strong understanding of MSP, VAR, and technology partner ecosystems.
  • Proven experience in creating and executing marketing campaigns targeting B2B audiences.
  • Excellent written and verbal communication skills.
  • Ability to manage multiple projects and deadlines in a fast-paced environment.
  • Familiarity with marketing automation and CRM tools (e.g., HubSpot, Salesforce, Asana).
Preferred Qualifications (Nice to Have):
  • Familiarity with ControlCase’s services and the broader compliance/cybersecurity landscape.
  • Knowledge of partner program structures and incentives.
  • Experience in channel partner training or enablement.
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