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Channel Development Manager Jobs in Norfolk, VA (NOW HIRING)

Merchandise Manager

Virginia Beach, VA · On-site

$44K - $55K/yr

... channel, price changes, and markdowns. This leader drives the store's business through a focus on ... Support all aspects of associate professional development, including training, providing ...

Merchandise Manager

Virginia Beach, VA · On-site

$44K - $55K/yr

... channel, price changes, and markdowns. This leader drives the store's business through a focus on ... Support all aspects of associate professional development, including training, providing ...

Merchandise Manager

Virginia Beach, VA · On-site

$44K - $55K/yr

... channel, price changes, and markdowns. This leader drives the store's business through a focus on ... Support all aspects of associate professional development, including training, providing ...

Category Manager-Consumer Products Medela LLC in McHenry, IL www.medela.com Hybrid: Three days in ... Support the development of retail channel strategies by evaluating customer opportunities, shopper ...

Channel Sales Associate - CPA

Newport News, VA · On-site +1

$12.75 - $17.25/hr

Channel Sales is where growth happens fastest--for our clients and our people. You'll work with ... Customer Relationship Management - Preferred * New Product Development - Preferred * Automated ...

Channel Sales Associate - CPA

Virginia Beach, VA · On-site

$12.25 - $16.50/hr

Channel Sales is where growth happens fastest-for our clients and our people. You'll work with ... Customer Relationship Management - Preferred * New Product Development - Preferred * Automated ...

Channel Sales Associate - CPA

Virginia Beach, VA · On-site +1

$12.25 - $16.50/hr

Channel Sales is where growth happens fastest--for our clients and our people. You'll work with ... Customer Relationship Management - Preferred * New Product Development - Preferred * Automated ...

Channel Sales Associate - CPA

Portsmouth, VA · On-site +1

$13.50 - $18.50/hr

Channel Sales is where growth happens fastest--for our clients and our people. You'll work with ... Customer Relationship Management - Preferred * New Product Development - Preferred * Automated ...

Channel Sales Associate - CPA

Chesapeake, VA · On-site +1

$13.50 - $18.50/hr

Channel Sales is where growth happens fastest--for our clients and our people. You'll work with ... Customer Relationship Management - Preferred * New Product Development - Preferred * Automated ...

Channel Sales Associate - CPA

Norfolk, VA · On-site +1

$13.50 - $18.50/hr

Channel Sales is where growth happens fastest--for our clients and our people. You'll work with ... Customer Relationship Management - Preferred * New Product Development - Preferred * Automated ...

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Channel Development Manager information

See Norfolk, VA salary details

$10.6K

$122.2K

$140.8K

How much do channel development manager jobs pay per year?

As of Sep 5, 2026, the average yearly pay for channel development manager in Norfolk, VA is $122,152.00, according to ZipRecruiter salary data. Most workers in this role earn between $112,200.00 and $130,100.00 per year, depending on experience, location, and employer.

What is a channel development manager?

A Channel Development Manager is responsible for building and managing relationships with third-party partners, resellers, and distributors to grow a company's sales and market reach. They develop strategies to identify new channel opportunities, onboard partners, and ensure effective collaboration to achieve mutual business goals. This role often involves training partners, monitoring performance, and providing ongoing support to optimize sales through indirect channels. Channel Development Managers play a key role in expanding a company's presence in the market by leveraging external partnerships.

What does a channel development manager do?

A channel development manager partners with sales marketers and business associates to develop marketing techniques and strategies to reach customers in a specific channel. You are the link between businesses and customers, and your job duties include recruiting candidates, creating resources to reach customers, and managing or teaching other channel managers. A career as a channel developer requires you have some formal qualifications and education, typically at least a bachelor’s degree in business, marketing, or a related field, and a minimum of five years of experience in sales or marketing and management. Developing relationships with channel partners is necessarily interpersonal, so you should emphasize skills in communication, organization, and developing messaging strategies.

What are the key skills and qualifications needed to thrive as a channel development manager, and why are they important?

To thrive as a Channel Development Manager, you need strong skills in sales strategy, partner relationship management, and market analysis, typically supported by a bachelor’s degree in business or a related field. Familiarity with CRM platforms like Salesforce, channel management software, and relevant certifications such as Certified Channel Manager are often essential. Exceptional negotiation, communication, and networking skills help build and sustain effective partnerships. These skills ensure successful channel growth, improved partner performance, and achievement of revenue targets.

What are some common challenges channel development managers face when building new partner relationships?

Channel Development Managers often encounter challenges such as aligning partner goals with company objectives, overcoming initial trust barriers, and navigating varying business cultures. They need to clearly communicate value propositions and establish mutually beneficial terms to ensure long-term collaboration. Effective negotiation, adaptability, and proactive communication are essential for resolving misunderstandings and maintaining strong, productive partnerships.

What is the difference between Channel Development Manager vs Sales Manager?

AspectChannel Development ManagerSales Manager
Primary FocusDeveloping and managing channel partnerships to expand market reachDirectly selling products or services to customers
Work EnvironmentCollaborates with partners, distributors, and internal teamsInteracts mainly with clients and sales teams
Required CredentialsExperience in channel sales, marketing, or business developmentSales experience, often with a background in customer relationship management
Industry UsageCommon in tech, manufacturing, and wholesale sectorsWidespread across retail, B2B, and service industries

The Channel Development Manager focuses on building and maintaining relationships with channel partners to grow the company's market presence, while the Sales Manager concentrates on direct sales efforts to individual customers. Both roles require strong sales skills and industry knowledge but differ in their approach and target audiences.

How much do channel development managers make in the US?

Channel Development Managers in the US typically earn between $80,000 and $130,000 annually, depending on experience, industry, and location. Compensation may also include bonuses, commissions, and benefits, especially in sales-focused roles requiring strong negotiation and relationship-building skills.

What are popular job titles related to Channel Development Manager jobs in Norfolk, VA?

For Channel Development Manager jobs in Norfolk, VA, the most frequently searched job titles are:

What job categories do people searching Channel Development Manager jobs in Norfolk, VA look for?

The top searched job categories for Channel Development Manager jobs in Norfolk, VA are:

What cities near Norfolk, VA are hiring for Channel Development Manager jobs?

Cities near Norfolk, VA with the most Channel Development Manager job openings:

Infographic showing various Channel Development Manager job openings in Norfolk, VA as of August 2026, with employment types broken down into 1% As Needed, 76% Full Time, 21% Part Time, and 2% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $122,152 per year, or $58.7 per hour.

Agriculture Business Development Manager

STIHL Inc.

Virginia Beach, VA • On-site

$112K - $132K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 20 days ago


STIHL rating

8.4

Company rating: 8.4 out of 10

Based on 30 frontline employees who took The Breakroom Quiz

103rd of 499 rated machine equipment manufacturers


Job description

About Us

As a family-owned company, it's the people who continue to make STIHL a successful, world-class brand. Since revolutionizing the forestry industry in Germany with the first electric chainsaw in 1926, the STIHL name has remained synonymous with outstanding innovations, high-quality products and comprehensive service.

With competitive compensation, excellent benefits and exciting growth potential, it is a great time to join the STIHL team!

Why You'll Love Working at STIHL:

  • Competitive pay with multiple bonus opportunities and potential for annual merit increases
  • Excellent health benefits including Medical, Dental & Vision Insurance
  • Onsite Health & Wellness Center for employees and eligible family members
  • Company-paid Life Insurance and Short & Long-Term Disability
  • Robust retirement offerings including:
    • A fully vested Pension Plan after 5 years
    • A 401(k) with generous employer match
  • Paid time off in addition to 11 Paid Holidays
  • A strong culture of stability, community, and innovation
  • Compensation: $112,000-$132,000 per hour/year. Actual compensation will depend on experience, qualifications, and internal equity
About You

STIHL is looking for an Agriculture Business Development Manager to join our Virginia Beach team. We are looking for a strategic relationship builder who can identify and develop new Ag-centric channel expansion opportunities (Deere, Kubota, and other farm and specialty retailers) while managing day-to-day partnerships with Ag, Turf, and Specialty retail groups-supporting leadership meetings, coordinating communication strategies, and driving sales growth across both existing and new channels 

Purpose

To support the Business Development Department in identifying and developing additional Ag-centric (Deere, Kubota, etc.) channel expansion and sales opportunities - both within current channels and within new ones. The "Ag & Specialty channel" describes retailers within Turf, Tractor and Specialty categories. This position will manage day-to-day relationships with leadership of new and existing Ag-focused and Specialty customer retailer groups within the Ag and Turf care channel, including supporting and planning leadership meetings and events, as well as managing communication strategy as needed to grow sales and cultivate relationships with these national Farm, Ag and Specialty groups.

Job Duties & Responsibilities
  • Identify and analyze opportunities for retail growth in existing Ag & Turf category channels.
  • Identify and analyze new specialty / hybrid channels to expand into for the retailing of STIHL products, in brick and mortar, warehouse and online channels.
  • Manage communication and relationships with owners and leadership teams within national partner groups within the Ag, Turf and Specialty channels.
  • Provide strategic sales programs, initiatives and timelines to capture incremental business in new and existing Ag, Turf and Specialty accounts.
  • Work with Senior Sales Analyst to provide scorecards and updates outlining new business growth pertaining to the relevant national partners.
  • Support cross-departmental projects with Ecommerce, Marketing and others to assist national Ag, Turf and Specialty channel accounts with their questions and projects surrounding growth initiatives.
  • Organize Leadership Meetings, agenda formulation, location reservations and necessary PowerPoint coordination (when applicable) for these national partners in the Ag, Turf and Specialty channel.
  • Attend trade shows, meetings and national events pertaining to national partners classified within the Ag, Turf and Specialty channels.
  • All other duties and responsibilities as assigned.
Specifications
  • Bachelor's degree or equivalent education and work experience preferred
  • 1-3 years of field sales experience in the Ag and Turf channel is preferred
  • Strong problem-solving and negotiation skills required
  • 50% travel on average required
  • Ability to work on multiple projects at once with excellent follow-through and follow-up skills
  • Ability to work with STIHL's Branch and Distributor leadership across the country to coordinate national initiatives with National Partners within the Ag and Turf channel
  • Intermediate knowledge of Microsoft Office Suite, including Word, Excel and PowerPoint.
  • Excellent verbal and written communication skills, including presentation delivery
  • STIHL product familiarity is preferred.

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