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Channel Development Manager Jobs in Disputanta, VA

AvePoint

Channel Marketing Manager

Richmond, VA · On-site

What You'll Be Doing The Channel Marketing Manager , NA & ANZ will play a central role in ... The ideal candidate combines strong campaign development expertise with a foundational ...

AvePoint

Channel Marketing Manager

Richmond, VA · On-site

What You'll Be Doing The Channel Marketing Manager , NA & ANZ will play a central role in ... The ideal candidate combines strong campaign development expertise with a foundational ...

Carmax

Manager, Marketing Analytics

Richmond, VA

... Development * Serve as the primary analytics partner to channel marketing managers across paid search, display, programmatic, paid social, and video-directly informing their media, creative, and ...

Ulta Beauty

Merchandise Manager

Gloucester, VA · On-site

$45K - $55K/yr

... channel, price changes, and markdowns. This leader drives the store's business through a focus on ... Support all aspects of associate professional development, including training, providing ...

Ulta Beauty, Inc.

Merchandise Manager

Gloucester, VA · On-site

$45K - $55K/yr

... channel, price changes, and markdowns. This leader drives the store's business through a focus on ... Support all aspects of associate professional development, including training, providing ...

Ulta Beauty, Inc.

Merchandise Manager

Gloucester, VA · On-site

$45K - $55K/yr

... channel, price changes, and markdowns. This leader drives the store's business through a focus on ... Support all aspects of associate professional development, including training, providing ...

Danaher

Senior Key Channel Executive

Richmond, VA · On-site

Involve product experts in the development of account strategy, and throughout the sales process ... Own and manage the preparation & execution of business reviews, account plans, regional meetings ...

Danaher

Senior Key Channel Executive

Richmond, VA

Involve product experts in the development of account strategy, and throughout the sales process ... Own and manage the preparation & execution of business reviews, account plans, regional meetings ...

Capital One

Performance Marketing Manager

Richmond, VA · On-site

We are looking for a well-rounded Marketing Manager to join our team and drive cross-channel ... Oversee end-to-end creative development with internal creative teams and external agencies to bring ...

Workshop Digital

Paid Media Manager (Richmond)

Richmond, VA · On-site

$88K - $114K/yr

Business development * * Identify new opportunities for clients to meet their business goals ... Channel management * * Manage paid digital marketing accounts across Google Ads, Google Display ...

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All JobsChannel Development Manager JobsChannel Development Manager Jobs in Disputanta, VA

Channel Development Manager information

See Disputanta, VA salary details

$10.9K

$124.7K

$143.7K

How much do channel development manager jobs pay per year?

As of Jul 3, 2026, the average yearly pay for channel development manager in Disputanta, VA is $124,713.00, according to ZipRecruiter salary data. Most workers in this role earn between $114,600.00 and $132,900.00 per year, depending on experience, location, and employer.

How much do channel managers make in the US?

Channel Development Managers in the US typically earn between $70,000 and $120,000 annually, depending on experience, industry, and company size. Compensation may also include bonuses, commissions, and benefits, especially in sales-focused roles requiring strong relationship management skills.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as senior media executives, media directors, and certain high-level channel development managers can earn $150,000 or more annually, especially with extensive experience, strategic skills, and leadership responsibilities. These positions often require strong industry knowledge, negotiation skills, and sometimes advanced degrees or certifications. Compensation varies based on company size, location, and individual performance.

What is the difference between Channel Development Manager vs Sales Manager?

AspectChannel Development ManagerSales Manager
Primary FocusDeveloping and managing channel partnerships to expand market reachDirectly selling products or services to customers
Work EnvironmentCollaborates with partners, distributors, and internal teamsInteracts mainly with clients and sales teams
Required CredentialsExperience in channel sales, marketing, or business developmentSales experience, often with a background in customer relationship management
Industry UsageCommon in tech, manufacturing, and wholesale sectorsWidespread across retail, B2B, and service industries

The Channel Development Manager focuses on building and maintaining relationships with channel partners to grow the company's market presence, while the Sales Manager concentrates on direct sales efforts to individual customers. Both roles require strong sales skills and industry knowledge but differ in their approach and target audiences.

How much does a rubrik channel development manager make?

A Channel Development Manager typically earns between $80,000 and $130,000 annually, depending on experience, location, and company size. Compensation may also include bonuses and commissions, especially in sales-focused roles, and often requires strong knowledge of partner ecosystems and sales strategies.

What is a Channel Development Manager?

A Channel Development Manager is responsible for building and managing relationships with third-party partners, resellers, and distributors to grow a company's sales and market reach. They develop strategies to identify new channel opportunities, onboard partners, and ensure effective collaboration to achieve mutual business goals. This role often involves training partners, monitoring performance, and providing ongoing support to optimize sales through indirect channels. Channel Development Managers play a key role in expanding a company's presence in the market by leveraging external partnerships.

What does a channel development manager do?

A channel development manager is responsible for building and managing relationships with sales partners, such as distributors or resellers, to expand a company's market reach. They develop strategies to recruit, train, and support channel partners, often analyzing sales data and market trends to optimize channel performance. Strong communication, negotiation skills, and knowledge of sales tools are essential for success in this role.

What Does a Channel Development Manager Do?

A channel development manager partners with sales marketers and business associates to develop marketing techniques and strategies to reach customers in a specific channel. You are the link between businesses and customers, and your job duties include recruiting candidates, creating resources to reach customers, and managing or teaching other channel managers. A career as a channel developer requires you have some formal qualifications and education, typically at least a bachelor’s degree in business, marketing, or a related field, and a minimum of five years of experience in sales or marketing and management. Developing relationships with channel partners is necessarily interpersonal, so you should emphasize skills in communication, organization, and developing messaging strategies.

What are some common challenges Channel Development Managers face when building new partner relationships?

Channel Development Managers often encounter challenges such as aligning partner goals with company objectives, overcoming initial trust barriers, and navigating varying business cultures. They need to clearly communicate value propositions and establish mutually beneficial terms to ensure long-term collaboration. Effective negotiation, adaptability, and proactive communication are essential for resolving misunderstandings and maintaining strong, productive partnerships.

What are the key skills and qualifications needed to thrive as a Channel Development Manager, and why are they important?

To thrive as a Channel Development Manager, you need strong skills in sales strategy, partner relationship management, and market analysis, typically supported by a bachelor’s degree in business or a related field. Familiarity with CRM platforms like Salesforce, channel management software, and relevant certifications such as Certified Channel Manager are often essential. Exceptional negotiation, communication, and networking skills help build and sustain effective partnerships. These skills ensure successful channel growth, improved partner performance, and achievement of revenue targets.
More about Channel Development Manager jobs
What cities near Disputanta, VA are hiring for Channel Development Manager jobs? Cities near Disputanta, VA with the most Channel Development Manager job openings:
Channel Development Manager jobs near you
Channel Marketing Manager

Channel Marketing Manager

AvePoint

Richmond, VA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 29 days ago

Job description

What You'll Be Doing
The Channel Marketing Manager, NA & ANZ will play a central role in strengthening and expanding our channel partner ecosystem across the region. This position is responsible for planning, creating, orchestrating, and optimizing multi-touch marketing campaigns targeted at partner recruitment, cross-sell, and upsell motions. The role requires close collaboration with channel teams across NA & ANZ and alignment with counterparts in EMEA to ensure the execution of globally aligned yet regionally relevant channel initiatives.
This is a highly cross-functional role interfacing with Channel Sales Leaders, Partner Managers, Channel Marketing, Channel Product Marketing, Learning & Development, and Digital Marketing teams. The ideal candidate combines strong campaign development expertise with a foundational understanding of product marketing to contribute to the creation of high-quality campaign assets.
Key Responsibilities
Campaign Strategy & Planning
  • Develop marketing campaigns for partner recruitment, cross-sell, and upsell across the NA and ANZ region.
  • Align campaign strategies with global channel priorities and ensure consistency with EMEA.
  • Global Campaign Localization & Enablement: Translate top level messaging layer and product go-to-market (GTM) strategies into partner-ready campaigns. This involves collaboration with regional marketing and partner sales teams to ensure campaigns are culturally and market-relevant across key global territories.
  • Partner Segmentation & Targeting: Define which campaigns and assets are relevant for different partner types (e.g., VARs, SIs, MSPs, etc.) or specific partner tiers to ensure a high-value targeted approach.
  • Content and Asset Strategy: Define the necessary campaign assets (e.g., co-branded landing pages, email templates, social media kits, solution briefs, demo videos, etc.) partners need to execute successful campaigns.

Campaign Development & Orchestration
  • Oversee end-to-end campaign creation including messaging, asset planning, content development, and channel mix selection (email, web, social, partner portals, events, etc.).
  • Work closely with Channel Product Marketing to shape key campaign assets such as datasheets, guides, landing pages, outreach, and curated content for partner audiences. Build and package comprehensive campaign-in-a-box kits that include all necessary collateral, communication guides, and clear execution instructions for partners.
  • Collaborate with Digital Marketing to ensure campaigns are optimized across digital ecosystems, ABX tools, and partner-facing platforms including assets in the PRM system.
  • Training & Activation: Partner with the Learning & Development team to integrate relevant enablement modules and training tracks into campaign initiatives for our internal teams as well as the targeted audience.
  • Lead Flow Management: Collaborate with Sales Operations to ensure leads generated via partner campaigns are properly attributed, scored, and seamlessly passed into the CRM for follow-up by the partner or internal sales team.

Cross-Functional Collaboration
  • Maintain strong relationships with Channel Sales leaders and Partner Managers to align on business goals and provide campaign updates, insights, and performance feedback.
  • Facilitate seamless handoffs to sales and partner-facing teams to maximize regional follow-up and conversion effectiveness.
  • Work closely with EMEA counterparts in order to maintain global alignment and streamlined processes.

Performance Tracking & Reporting
  • Track campaign performance using established KPIs (pipeline contribution, partner engagement, asset utilization, conversion metrics, etc.) including
  • Partner Activation Rate (percentage of target partners actively running a campaign)
  • Campaign Adoption Rate (the number of partners utilizing the provided campaign assets
  • Pipeline Contribution (leads generated, converted to Opportunities, and associated annual recurring revenue (ARR)).
  • Analyze results and continuously optimize campaigns for improved ROI and partner impact.
  • Provide regular reporting to regional leadership teams and global stakeholders.
  • Maintain campaign calendars, dashboards, and documentation to ensure transparency and coordination across teams.

OK, I'm interested... but is this really the job for me?
  • We look for people who value agility, passion and teamwork; those who can bring fresh ideas to the table and want the opportunity to learn, grow, and expand their careers. Bring your aptitude and build upon what you do best for our customers, partners, team, and you.
  • For this role, you are someone with impressive relationship-building skills and possess the ability to speak the language of the business, translating marketing metrics into business drivers that Sales cares about. This is a heavily influential role, so the ability to communicate clearly, persuasively, and assertively is a must.

Other qualities you will need to be a fit for this role include:
  • 4-7 years of experience in channel marketing, partner marketing, or integrated marketing roles within the IT or SaaS sector.
  • Strong understanding of the indirect channel ecosystem (VARs, MSPs, distributors, GSIs, and technology alliances).
  • Proven experience planning and executing multi-touch B2B marketing campaigns.
  • Basic product marketing proficiency, including messaging development and content or asset creation.
  • Solid project management and coordination skills, with experience managing multiple stakeholders across regions.
  • Strong analytical skills with the ability to track performance metrics and optimize campaigns accordingly.
  • Excellent written and verbal communication skills in English.

The Salary Range for this role is $110,000 - $135,000. At AvePoint, we strive to offer competitive, fair, and equitable total rewards. The listed salary range represents a good faith estimate, with final offers based on location, experience, skills, and qualifications. The listed range reflects base salary only; our total rewards include base salary, comprehensive benefits (medical, dental, vision, 401(k) with match, unlimited PTO), and depending on the role, bonuses, commissions, or equity (RSUs). We welcome compensation discussions-apply even if your expectations fall outside the range.
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