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Marketing Business Development Manager information

See Reston, VA salary details

$27K

$90.8K

$150.3K

How much do marketing business development manager jobs pay per year?

As of May 28, 2026, the average yearly pay for marketing business development manager in Reston, VA is $90,772.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,400.00 and $113,900.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Marketing Business Development Manager, and why are they important?

To thrive as a Marketing Business Development Manager, you need a solid background in marketing strategy, sales, market analysis, and a relevant degree in business or marketing. Familiarity with CRM systems, digital marketing platforms, and data analytics tools like Salesforce, HubSpot, and Google Analytics is typically required. Excellent interpersonal skills, negotiation abilities, and strategic thinking help professionals excel in building relationships and identifying growth opportunities. These competencies are crucial for driving revenue growth, expanding client bases, and ensuring the long-term success of the business.

How does a Marketing Business Development Manager typically collaborate with sales and product teams to drive business growth?

A Marketing Business Development Manager often acts as a bridge between marketing, sales, and product teams to create cohesive strategies for growth. They work closely with sales teams to align marketing campaigns with lead generation and revenue targets, ensuring messaging resonates with target customers. Additionally, they collaborate with product teams to understand features, benefits, and market fit, translating these insights into compelling marketing materials and go-to-market strategies. Effective communication and cross-functional teamwork are essential for success in this role.

What are Marketing Business Development Managers?

Marketing Business Development Managers are professionals who combine marketing strategies with business development to drive company growth. They identify new business opportunities, build and maintain relationships with clients or partners, and develop marketing plans to expand the company's market presence. Their role often includes market research, lead generation, partnership management, and collaborating with sales and marketing teams to achieve revenue goals. They play a key role in bridging the gap between marketing initiatives and business expansion.

What is the difference between Marketing Business Development Manager vs Sales Manager?

AspectMarketing Business Development ManagerSales Manager
Primary FocusIdentifying new market opportunities and building strategic partnershipsClosing sales and managing client accounts
Required SkillsMarket research, strategic planning, communicationNegotiation, customer relationship management, persuasion
Work EnvironmentMarketing teams, strategic planning sessionsSales teams, client meetings
Common CertificationsMarketing certifications, business development coursesSales certifications, CRM training

While both roles aim to grow company revenue, the Marketing Business Development Manager focuses on exploring new markets and forming strategic alliances, whereas the Sales Manager concentrates on closing deals and maintaining customer relationships. Understanding these differences helps in selecting the right career path or hiring the appropriate professional.

What job categories do people searching Marketing Business Development Manager jobs in Reston, VA look for? The top searched job categories for Marketing Business Development Manager jobs in Reston, VA are:
What cities near Reston, VA are hiring for Marketing Business Development Manager jobs? Cities near Reston, VA with the most Marketing Business Development Manager job openings:
Marketing Business Development Manager jobs near you
Infographic showing various Marketing Business Development Manager job openings in Reston, VA as of May 2026, with employment types broken down into 79% Full Time, 17% Part Time, and 4% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $90,772 per year, or $43.6 per hour.

Legal-Marketing & Business Development Manager

Links Partners

Washington, DC • On-site

Other

Posted 10 days ago

Job description

Marketing & Business Development Manager
Location-Washington, DC
Responsibilities
The Marketing & Business Development Manager position, located in DC, will have the following responsibilities:
  • Manage the business development and marketing functions for the IP Practice Group, client teams and/or industry groups while working closely with other members of the global team to ensure a fully integrated marketing and business development program.
  • Manage day-to-day responsibilities to ensure that assignments and projects are effectively managed and in alignment with the firm's overall strategic efforts, and that service to clients is exceptional.
  • Develop and support annual marketing and business development practice group plans including thought leadership platforms, communications, and client outreach.
  • Collaborate with marketing & business development department leadership and practice leaders to develop annual budgets including specifying key strategic and tactical objectives and means to achieve annual goals.
  • Support responses to RFPs, and pitch, presentation, and other opportunities.
  • Manage and direct marketing and business development client development programs.
  • Provide support for seminars, sponsorships, and other events pursued by the firm.
  • Engage in research and analysis and competitive intelligence-gathering for strategic planning, competitive firm positioning, and business development activities.
  • Support recruiting and integration of lateral lawyers into firm.
  • Develop and maintain league table or industry survey content; respond to league table/industry surveys or ranking submissions.
  • Support coordination of business development training for lawyers
Qualifications
Qualifications
Specific Technical Skills:
  • Proficiency with MS Office Suite of offerings.
  • Familiarity with accepted research techniques and databases typically used for competitive intelligence in a professional services company.
Performance Traits:
  • Strong written and oral communication skills.
  • Demonstrated good judgment, a team first orientations, meticulous and results driven.
  • Demonstrated strategic thinking and problem solving capability.
Physical Requirements:
  • Ability to lift up to 20 lbs.
Education/Training/Certifications:
  • Undergraduate degree, preferably in a marketing, business, research or communications related field required.
Minimum Years of Experience Required:
  • Minimum 6 years (2+ years in a lead or supervisory role) of demonstrated success in a marketing, research, management, and/or communications-related field, either in the professional services (e.g., law, accounting, or consulting) or in a comparable position in the corporate or trade association sectors.

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