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Channel Development Manager Jobs in Reston, VA (NOW HIRING)

TBC Corporation

Regional Director - Channel

Washington, DC · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Hold Business Development Managers accountable, in partnership with Distribution Center personnel * Ensure growth of sales offerings (new accounts and growth of share of account for existing ...

TBC Corporation

Regional Director - Channel

Alexandria, VA

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Hold Business Development Managers accountable, in partnership with Distribution Center personnel * Ensure growth of sales offerings (new accounts and growth of share of account for existing ...

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All JobsChannel Development JobsChannel Development Manager JobsChannel Development Manager Jobs in Reston, VA

Channel Development Manager information

See Reston, VA salary details

$11.4K

$131.3K

$151.4K

How much do channel development manager jobs pay per year?

As of Aug 15, 2026, the average yearly pay for channel development manager in Reston, VA is $131,344.00, according to ZipRecruiter salary data. Most workers in this role earn between $120,700.00 and $139,900.00 per year, depending on experience, location, and employer.

What is the difference between Channel Development Manager vs Sales Manager?

AspectChannel Development ManagerSales Manager
Primary FocusDeveloping and managing channel partnerships to expand market reachDirectly selling products or services to customers
Work EnvironmentCollaborates with partners, distributors, and internal teamsInteracts mainly with clients and sales teams
Required CredentialsExperience in channel sales, marketing, or business developmentSales experience, often with a background in customer relationship management
Industry UsageCommon in tech, manufacturing, and wholesale sectorsWidespread across retail, B2B, and service industries

The Channel Development Manager focuses on building and maintaining relationships with channel partners to grow the company's market presence, while the Sales Manager concentrates on direct sales efforts to individual customers. Both roles require strong sales skills and industry knowledge but differ in their approach and target audiences.

How much do channel development managers make in the US?

Channel Development Managers in the US typically earn between $80,000 and $130,000 annually, depending on experience, industry, and location. Compensation may also include bonuses, commissions, and benefits, especially in sales-focused roles requiring strong negotiation and relationship-building skills.

What is a channel development manager?

A Channel Development Manager is responsible for building and managing relationships with third-party partners, resellers, and distributors to grow a company's sales and market reach. They develop strategies to identify new channel opportunities, onboard partners, and ensure effective collaboration to achieve mutual business goals. This role often involves training partners, monitoring performance, and providing ongoing support to optimize sales through indirect channels. Channel Development Managers play a key role in expanding a company's presence in the market by leveraging external partnerships.

What does a channel development manager do?

A channel development manager partners with sales marketers and business associates to develop marketing techniques and strategies to reach customers in a specific channel. You are the link between businesses and customers, and your job duties include recruiting candidates, creating resources to reach customers, and managing or teaching other channel managers. A career as a channel developer requires you have some formal qualifications and education, typically at least a bachelor’s degree in business, marketing, or a related field, and a minimum of five years of experience in sales or marketing and management. Developing relationships with channel partners is necessarily interpersonal, so you should emphasize skills in communication, organization, and developing messaging strategies.

What are some common challenges channel development managers face when building new partner relationships?

Channel Development Managers often encounter challenges such as aligning partner goals with company objectives, overcoming initial trust barriers, and navigating varying business cultures. They need to clearly communicate value propositions and establish mutually beneficial terms to ensure long-term collaboration. Effective negotiation, adaptability, and proactive communication are essential for resolving misunderstandings and maintaining strong, productive partnerships.

What are the key skills and qualifications needed to thrive as a channel development manager, and why are they important?

To thrive as a Channel Development Manager, you need strong skills in sales strategy, partner relationship management, and market analysis, typically supported by a bachelor’s degree in business or a related field. Familiarity with CRM platforms like Salesforce, channel management software, and relevant certifications such as Certified Channel Manager are often essential. Exceptional negotiation, communication, and networking skills help build and sustain effective partnerships. These skills ensure successful channel growth, improved partner performance, and achievement of revenue targets.
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What cities near Reston, VA are hiring for Channel Development Manager jobs?

Cities near Reston, VA with the most Channel Development Manager job openings:

Channel Development Manager jobs near you
Infographic showing various Channel Development Manager job openings in Reston, VA as of July 2026, with employment types broken down into 1% As Needed, 81% Full Time, 15% Part Time, and 3% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $131,344 per year, or $63.1 per hour.

Senior Vendor Partnerships & Channel Strategy Lead

AlxTel, Inc.

Silver Spring, MD • Remote

$100K - $150K/yr

Full-time

Medical, Dental, Retirement

Re-posted 13 days ago

Job description

Benefits:
  • 401(k) matching
  • Bonus based on performance
  • Dental insurance
  • Health insurance
  • Opportunity for advancement

Senior Vendor Partnerships & Channel Strategy Lead

Company: AlxTel, Inc.
Location: Remote (U.S.) or Silver Sprin, MD (Hybrid Option)
Employment Type: Full-Time
About the Role

AlxTel, Inc. is seeking a senior-level channel and vendor partnerships leader to take ownership of our entire technology partner ecosystem. This is a high-impact, revenue-driven role focused on transforming vendor relationships into measurable business outcomes—margin growth, MDF utilization, co-sell revenue, and strategic positioning.
This position is designed for professionals who understand how to convert partnerships into profit, not just maintain relationships.
Key Responsibilities

Vendor Relationship Strategy

  • Build and manage relationships across top-tier vendors (Cisco, Microsoft, VMware, Veeam, Fortinet, ServiceNow, etc.)
  • Establish structured engagement cadence (QBRs, planning sessions, executive alignment)
  • Act as the primary escalation and strategic contact for all vendor interactions
Partner Tier & Certification Growth

  • Drive partner tier elevation (Silver → Gold → Platinum)
  • Lead certification strategy across technical and sales teams
  • Track and optimize discount levels, pricing advantages, and partner benefits
MDF & Co-Sell Program Execution

  • Identify and activate unused Marketing Development Funds (MDF)
  • Execute co-sell motions with vendors and track revenue outcomes
  • Integrate MDF and co-sell strategies into deal workflows
Revenue Program Development

  • Build structured certification bounty programs as revenue streams
  • Capture vendor-routed opportunities (exclusive, non-competitive deals)
  • Increase deal margins through vendor-backed pricing strategies
Vendor & Distributor Alignment

  • Manage strategic relationships with distributors (Carahsoft, TD SYNNEX, Ingram Micro)
  • Align vendor-distributor strategies to position AlxTel as a preferred partner
Performance Tracking & Reporting

  • Maintain CRM-based vendor interaction tracking
  • Deliver quarterly reports on:
     
    • MDF utilization
  •  
    • Certifications achieved
  •  
    • Deal margins and co-sell performance
  •  
Required Qualifications

Experience

  • 8–10+ years in channel sales, vendor management, or partner ecosystems
  • Proven success managing multi-vendor programs with measurable revenue impact
  • Experience in government contracting (GovCon) and public sector sales
Technical Expertise

  • Strong understanding of enterprise IT:
     
    • Networking, cloud, cybersecurity, virtualization, backup and disaster recovery, Infrastructure, VOIP services and solutionsa
  •  
  • Familiarity with vendor partner programs, licensing, and pricing models
Core Competencies

  • Executive-level communication and negotiation skills
  • Ability to independently drive vendor strategy and execution
  • Strong analytical mindset with focus on ROI and measurable outcomes
Preferred Qualifications

  • Existing relationships with major vendors (Cisco, Microsoft, VMware, etc.)
  • Experience in VAR, MSP, or MSSP environments
  • Familiarity with GSA schedules, GWACs, and public sector procurement
  • Based in DMV region (preferred, not required)
Compensation Structure

Option 1: Commission-Based

  • No base salary
  • Estimated Year 1: $100K – $180K
  • Unlimited upside
Option 2: Base + Commission

  • Estimated Year 1: $85K – $130K
Benefits

  • Remote flexibility
  • Professional development & certification support
  • Access to vendor programs, tools, and internal knowledge base
  • High-autonomy, execution-focused environment
What We’re Looking For

  • A builder, not a coordinator
  • Someone who has closed vendor-driven opportunities and proven ROI
  • Comfortable leading vendor conversations independently
  • Thrives in lean, fast-moving environments
Application Process

Submit to info@alxtel.com :
  • Resume (focused on vendor/channel experience)
  • Short cover letter (200–300 words) detailing:
     
    • A major vendor win and its impact
  •  
    • MDF or incentive program experience
  •  
  • 3 professional references
Interview Process

  • Initial screening
  • Reference validation
  • Live working session (real-world scenario)
  • Final offer discussion
About AlxTel, Inc.

AlxTel, Inc. is a high-performance technology and government solutions firm focused on execution, not bureaucracy. We operate with a lean structure, strong vendor partnerships, and a results-driven culture.
Start Date

Immediate or within 30 days
Equal Opportunity Employer

 

This is a remote position.