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Category Advisor Jobs (NOW HIRING)

Newell Brands

The Category Advisor will act as Walmart's category expert by providing best in class category & shopper insights and actionable go-to-market recommendations. They will work closely with the Walmart ...

Newell Brands

Category Advisor

Bentonville, AR · On-site

The Category Advisor will act as Walmart's category expert by providing best in class category & shopper insights and actionable go-to-market recommendations. They will work closely with the Walmart ...

swirecc

Senior Category Advisor

Draper, UT · On-site

$127K - $128K/yr

What does a Senior Category Advisor do at Swire Coca-Cola? Swire is committed to assist retail customers as unbiased industry experts to grow customer beverage sales faster than the market. These ...

swirecc

Senior Category Advisor

Draper, UT · On-site

$127K - $128K/yr

What does a Senior Category Advisor do at Swire Coca-Cola? Swire is committed to assist retail customers as unbiased industry experts to grow customer beverage sales faster than the market. These ...

Hersheys

Team Lead Cat Advisor Club

Bentonville, AR

Team Lead Category Advisor Sam's Club Job location: Bentonville, AR Summary Position leads the Hershey Category Advisor Team for Sam's Club. This is a Player/Coach role responsible for deliverables ...

Island Ventures

Category Analyst

Rogers, AR · Hybrid

The Category Analyst is responsible for supporting the Sr. Category Advisor and will work as a critical resource supporting the modular process. This role provides the Category Advisory team and ...

Aston Carter

Category Space Manager

Saint Louis, MO · On-site

$26 - $30/hr

Build and maintain strong relationships with retail partners as a trusted category advisor across all areas of the beverage business. * Develop impactful category analyses and consumer insights using ...

Aston Carter

Category Space Manager

Saint Louis, MO · On-site

Build and maintain strong relationships with retail partners as a trusted category advisor across all areas of the beverage business. * Develop impactful category analyses and consumer insights using ...

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How much do category advisor jobs pay per hour?

As of Jun 10, 2026, the average hourly pay for category advisor in the United States is $25.93, according to ZipRecruiter salary data. Most workers in this role earn between $18.51 and $29.81 per hour, depending on experience, location, and employer.

What is a Category Advisor?

A Category Advisor is a specialist who works with retailers and suppliers to provide expert guidance on product assortment, pricing, promotion, and placement within a specific category. Their goal is to optimize the performance of a product category by analyzing data, market trends, and consumer behavior to recommend strategies that increase sales and profitability. Category Advisors often act as strategic partners, helping retailers make informed decisions to better meet customer needs and drive growth.

What are the key skills and qualifications needed to thrive as a Category Advisor, and why are they important?

To thrive as a Category Advisor, you need expertise in category management, data analysis, and a solid understanding of retail or consumer goods markets, often supported by a relevant degree in business or marketing. Familiarity with analytics tools such as Nielsen, IRI, and advanced Excel, along with experience using planogram and retail management software, is typically required. Strong communication, negotiation, and relationship-building skills help Category Advisors influence stakeholders and drive strategic recommendations. These competencies are crucial for optimizing product assortments, maximizing sales, and supporting collaborative retailer-supplier partnerships.

What are some common challenges Category Advisors face when working with cross-functional teams?

Category Advisors frequently collaborate with marketing, sales, supply chain, and merchandising teams to develop effective category strategies. A common challenge is aligning diverse priorities and data interpretations across departments, which can lead to conflicting objectives or slowed decision-making. Successful Category Advisors proactively communicate, build consensus, and use data-driven insights to bridge gaps and drive unified strategies. Building strong relationships and understanding each team's perspective are key to overcoming these challenges.
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Category Advisor jobs near you
Infographic showing various Category Advisor job openings in the United States as of June 2026, with employment types broken down into 1% As Needed, 84% Full Time, 14% Part Time, and 1% Contract. Highlights an 95% Physical, 2% Hybrid, and 3% Remote job distribution, with an average salary of $53,941 per year, or $25.9 per hour.
Category Advisor

Category Advisor

Newell Brands

Other

Posted 20 days ago

Newell Brands rating

7.2

Company rating: 7.2 out of 10

Based on 77 frontline employees who took The Breakroom Quiz

333rd of 516 rated manufacturers

Job description

Job ID: 14882 

Alternate Locations:  

Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco, Coleman, Oster, Rubbermaid, Sharpie and Yankee Candle - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact-supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day.

Job Summary:

The Category Advisor will act as Walmart's category expert by providing best in class category & shopper insights and actionable go-to-market recommendations.  They will work closely with the Walmart merchant team to develop and grow total category sales by analyzing various data sources, identifying business insights, and recommending solutions. This position works as a strategic thought leader, imparting knowledge of the category and shopper to drive profitable business results.

Responsibilities:

  • Act as the subject matter expert for the category to Walmart by providing thought leadership guidance and recommendations
  • Serve as an expert on the use of syndicated data and shopper data to assist Walmart in making well informed decisions and identify category growth opportunities.
  • Generate weekly, monthly, seasonal, and ad hoc reporting to provide actionable insights that drive category growth.
  • Own the annual relay process including drawing and submitting MODS
  • Leverage learnings from cross functional counterparts (e.g., Category Strategy, Consumer Insight, Customer Insights, etc.) to deliver impactful recommendations to Walmart
  • Develop and deliver compelling presentations to Walmart merchants (e.g., category 101's, business reviews, consumer/ shopper POV's, deep dives, etc.)
  • Form perspective on multi-channel purchasing behaviors (e.g., delivery, pick up, shipping, etc.) Monitor channel shifting and the associated trends reflected in the marketplace

Key Qualifications:

  • Bachelor's Degree (emphasis in business/marketing or related field)
  • 3-5 years of experience working with a leading CPG company in category management (Walmart Advisor experience required).
  • Strong knowledge of category management principles, tools and processes. Having held a category advisor/captaincy role is highly preferred.
  • Ability to build strong sustainable working relationships with Walmart, and cross functionally within Newell (Sales, Marketings and Insights).
  • Analytical and storytelling skills with proficiency in Excel, PowerPoint, and syndicated data platforms (Circana, Nielsen, Numerator)
  • Advanced understanding and experience with space planning software (JDA/Blue Yonder) and leveraging best in class shelving principles
  • Strong familiarity with syndicated data metrics and software and retailer POS (e.g., Circana, Nielsen, Numerator, Retail Link, and Scintilla).
  • Experience analyzing retailer data and presenting key findings and recommendations to the customer. (Scintilla experience preferred)
  • Proven ability to analyze and identify insights from a combination of data sources.
  • Excellent written and verbal communication skills
  • Strong project management, follow-up, organizational, communication, and presentation skills.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer's, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply. 

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About Newell Brands

Sourced by ZipRecruiter

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer's, Oster, NUK, Spontex and Campingaz.

Industry

Manufacturing

Company size

10,000+ Employees

Headquarters location

Atlanta, GA, US

Year founded

1903

Social media

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