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Business Development Representative Jobs in Michigan

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Business Development Representative information

See Michigan salary details

$23.1K

$51.9K

$83.2K

How much do business development representative jobs pay per year?

As of Aug 7, 2026, the average yearly pay for business development representative in Michigan is $51,911.00, according to ZipRecruiter salary data. Most workers in this role earn between $39,200.00 and $61,000.00 per year, depending on experience, location, and employer.

What is a business development representative?

Business Development Representatives (BDRs) are sales professionals who focus on prospecting, qualifying leads, and setting up meetings for the sales team. They initiate contact with potential clients—primarily through cold calls, emails, and networking—to generate interest in a company's products or services. BDRs play a crucial role in the early stages of the sales cycle by identifying business opportunities and helping to grow the customer base. Their work allows account executives and senior sales staff to focus on closing deals with well-qualified leads. The position often serves as an entry point to a career in sales or business development.

What does a business development representative do?

A business development representative (BDR) is responsible for identifying and qualifying potential sales leads, reaching out to prospects through calls, emails, or social media, and setting up meetings for the sales team. They often use customer relationship management (CRM) tools and require strong communication skills to build relationships and generate new business opportunities.

What type of job is a business development representative?

A business development representative (BDR) is a sales-focused role responsible for identifying and qualifying potential clients, generating leads, and setting up meetings for the sales team. The position often requires strong communication skills, prospecting tools like CRM software, and a good understanding of the company's products or services.

Is a Business Development Representative an entry level role?

A Business Development Representative (BDR) is often considered an entry-level position in sales and business growth roles. It typically requires strong communication skills, a basic understanding of sales processes, and may serve as a stepping stone to more advanced roles like Account Executive or Sales Manager.

What is the difference between Business Development Representative vs Sales Development Representative?

AspectBusiness Development RepresentativeSales Development Representative
Primary FocusIdentifying new business opportunities and building strategic partnershipsGenerating and qualifying leads to support sales
Work EnvironmentOften involves outreach, networking, and strategic planningPrimarily cold calling, emailing, and lead qualification
Required SkillsCommunication, negotiation, market researchProspecting, communication, CRM proficiency
Industry UsageCommon in B2B, tech, and SaaS sectorsWidely used in sales-driven industries

While both roles focus on growth, Business Development Representatives focus on strategic partnerships and new markets, whereas Sales Development Representatives concentrate on lead generation and qualification to support the sales team.

What are some common challenges faced by business development representatives, and how can they be overcome?

Business Development Representatives (BDRs) often encounter challenges such as reaching decision-makers, handling rejection, and balancing prospecting with follow-up tasks. Overcoming these hurdles requires resilience, strong communication skills, and strategic time management. Successful BDRs leverage CRM tools, research prospects thoroughly, and continuously refine their outreach techniques to improve response rates. Collaborating closely with sales and marketing teams also helps in sharing insights and refining messaging for better results.

What are the key skills and qualifications needed to thrive as a business development representative?

To thrive as a Business Development Representative, you need strong communication, sales acumen, and a solid understanding of market research, typically supported by a bachelor's degree in business or a related field. Familiarity with CRM software like Salesforce, lead generation tools, and sales automation platforms is commonly required. Outstanding interpersonal skills, resilience, and the ability to build rapport help set top performers apart. These capabilities are crucial for identifying new business opportunities, building client relationships, and driving company growth.
More about Business Development Representative jobs
What are the most commonly searched types of Business Development Representative jobs in Michigan? The most popular types of Business Development Representative jobs in Michigan are:
What are popular job titles related to Business Development Representative jobs in Michigan? For Business Development Representative jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Business Development Representative jobs in Michigan look for? The top searched job categories for Business Development Representative jobs in Michigan are:
What cities in Michigan are hiring for Business Development Representative jobs? Cities in Michigan with the most Business Development Representative job openings:
Infographic showing various Business Development Representative job openings in Michigan as of August 2026, with employment types broken down into 100% Full Time. Highlights an 94% In-person, and 6% Hybrid job distribution, with an average salary of $51,911 per year, or $25 per hour.

Business Development Representative

Townsquare Media

Grand Rapids, MI • On-site

Full-time

Posted 14 days ago


Townsquare Media rating

6.7

Company rating: 6.7 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

53rd of 76 rated media


Job description

Business Development Representative

*This is a full-time, in-office opportunity. *

This Isn't Another Sales Job. It's Your Chance to Build Something Bigger.

Let's be honest—there are thousands of sales jobs.
Most ask you to sell one product. Make cold calls. Hit a quota. Repeat.
This isn't one of them.

At Townsquare Media Grand Rapids, you'll help shape the success of local businesses while representing some of the most recognized brands in West Michigan. You'll have the backing of a company that combines the power of market-leading radio stations, streaming audio, live events, streaming TV, websites, social media, search marketing, programmatic advertising, SEO, websites, and cutting-edge digital solutions—all under one roof.

Every day is different. Every client is different. Every success story is yours to create.

If you're energized by competition, love solving business challenges, and want unlimited earning potential while working alongside an exceptional team, we'd love to meet you.

Why Townsquare Media Group?

Townsquare Media is one of America's largest and most innovative local media companies, operating 354 radio stations and more than 400 local websites across 74 markets nationwide.

In Grand Rapids, we're more than a media company—we're woven into the fabric of the community. Our brands entertain, inform, and connect hundreds of thousands of people every week while helping businesses grow through powerful, measurable marketing solutions.

Our clients don't hire us to buy advertising.
They partner with us to grow their businesses.
That's where you come in.

What You'll Do:

You'll become a trusted marketing advisor to local business owners and decision-makers, helping them navigate today's rapidly evolving media landscape.
You'll work with entrepreneurs, CEOs, marketing directors, nonprofits, and community leaders to develop customized marketing strategies that deliver real business results.

Every day you'll:

  • Build new relationships with businesses throughout West Michigan
  • Create strategic marketing plans using radio, streaming audio, streaming TV, websites, social media, SEO, search marketing, programmatic advertising, events, and more
  • Present creative ideas that help clients grow revenue and strengthen their brands
  • Negotiate and close new business
  • Collaborate with creative, digital, programming, and leadership teams to bring campaigns to life
  • Become a respected business resource within the community

No two days look alike—and that's exactly what makes this role exciting.

Who Thrives Here?

Our best Account Executives are naturally curious, highly competitive, resilient, and genuinely enjoy helping people succeed.
They don't see themselves as salespeople.
They see themselves as consultants, entrepreneurs, and problem-solvers.

You'll be a great fit if you:

  • Love building relationships
  • Enjoy winning new business
  • Are energized by goals and competition
  • Take pride in delivering exceptional client service
  • Want to continue learning in one of the fastest-changing industries in business
  • Believe your income should reflect your performance

What You'll Bring:

  • 2+ years of experience in sales (required)
  • Consistent record of meeting or exceeding sales goals
  • Confidence prospecting and developing new business opportunities
  • Excellent communication and presentation skills
  • Strong organizational and time-management abilities
  • Valid driver's license, auto insurance, and vehicle (required)
  • BA/BS degree (preferred)

What's In It for You?

We know sales is a grind, but the rewards are real. Here's what you get:

  • Uncapped earning potential with a competitive compensation plan
  • Comprehensive onboarding and industry-leading sales training
  • Continuous coaching from experienced local leadership
  • Career advancement opportunities within one of America's leading media companies
  • 3 weeks PTO + 9 paid holidays (including 2 personal days)
  • Volunteer Time Off—give back to your community
  • Health, Dental, Vision, and Pet Insurance
  • 401(k) with company match + Employee Stock Purchase Plan
  • Company-provided laptop

More Than a Job. Build your future. Build your community. Build something extraordinary—with Townsquare Media Grand Rapids.

When you join Townsquare Media Grand Rapids, you're joining a team that celebrates big wins, supports one another, embraces innovation, and believes local businesses deserve world-class marketing.
You'll help launch new ideas, work with recognizable brands, attend exciting community events, collaborate with talented teammates, and build a career where your effort directly impacts your success.
If you're looking for a place where your ambition is rewarded, your ideas matter, and no two days are ever the same, we'd love to talk.

TOWNSQUARE MEDIA BROADCASTING, LLC MAINTAINS A DRUG-FREE WORKPLACE AND IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S.

Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Townsquare Media's employees to perform their job duties may result in discipline up to and including discharge.


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