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Business Development Representative Jobs in Michigan

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See Michigan salary details

$23.1K

$51.9K

$83.2K

How much do business development representative jobs pay per year?

As of Jul 17, 2026, the average yearly pay for business development representative in Michigan is $51,911.00, according to ZipRecruiter salary data. Most workers in this role earn between $39,200.00 and $61,000.00 per year, depending on experience, location, and employer.

What are Business Development Representatives?

Business Development Representatives (BDRs) are sales professionals who focus on prospecting, qualifying leads, and setting up meetings for the sales team. They initiate contact with potential clients—primarily through cold calls, emails, and networking—to generate interest in a company's products or services. BDRs play a crucial role in the early stages of the sales cycle by identifying business opportunities and helping to grow the customer base. Their work allows account executives and senior sales staff to focus on closing deals with well-qualified leads. The position often serves as an entry point to a career in sales or business development.

What does a business development representative do?

A business development representative (BDR) identifies and qualifies potential clients or leads to generate new business opportunities. They often conduct outreach through calls, emails, and social media, and use customer relationship management (CRM) tools to track interactions. BDRs play a key role in building relationships that support sales teams and company growth.

What is the difference between Business Development Representative vs Sales Development Representative?

AspectBusiness Development RepresentativeSales Development Representative
Primary FocusIdentifying new business opportunities and building strategic partnershipsGenerating and qualifying leads to support sales
Work EnvironmentOften involves outreach, networking, and strategic planningPrimarily cold calling, emailing, and lead qualification
Required SkillsCommunication, negotiation, market researchProspecting, communication, CRM proficiency
Industry UsageCommon in B2B, tech, and SaaS sectorsWidely used in sales-driven industries

While both roles focus on growth, Business Development Representatives focus on strategic partnerships and new markets, whereas Sales Development Representatives concentrate on lead generation and qualification to support the sales team.

What are some common challenges faced by Business Development Representatives, and how can they be overcome?

Business Development Representatives (BDRs) often encounter challenges such as reaching decision-makers, handling rejection, and balancing prospecting with follow-up tasks. Overcoming these hurdles requires resilience, strong communication skills, and strategic time management. Successful BDRs leverage CRM tools, research prospects thoroughly, and continuously refine their outreach techniques to improve response rates. Collaborating closely with sales and marketing teams also helps in sharing insights and refining messaging for better results.

Is a BDR an entry level role?

A Business Development Representative (BDR) is typically considered an entry-level role focused on lead generation and outreach. It often requires strong communication skills and may serve as a stepping stone to more advanced sales or account management positions.

What are the key skills and qualifications needed to thrive as a Business Development Representative, and why are they important?

To thrive as a Business Development Representative, you need strong communication, sales acumen, and a solid understanding of market research, typically supported by a bachelor's degree in business or a related field. Familiarity with CRM software like Salesforce, lead generation tools, and sales automation platforms is commonly required. Outstanding interpersonal skills, resilience, and the ability to build rapport help set top performers apart. These capabilities are crucial for identifying new business opportunities, building client relationships, and driving company growth.

How much do BDR get paid?

Business Development Representatives (BDRs) typically earn a base salary ranging from $40,000 to $60,000 annually, with additional commissions or bonuses that can significantly increase total compensation. Total pay often depends on experience, industry, and performance metrics, with some earning over $80,000 including incentives.

Is BDR a stressful job?

Business Development Representatives often face a high-pressure environment due to targets, cold calling, and client interactions. The role requires resilience, strong communication skills, and the ability to handle rejection, which can contribute to stress levels. However, workload and stress vary depending on the company and individual workload management.
More about Business Development Representative jobs
What are the most commonly searched types of Business Development Representative jobs in Michigan? The most popular types of Business Development Representative jobs in Michigan are:
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What job categories do people searching Business Development Representative jobs in Michigan look for? The top searched job categories for Business Development Representative jobs in Michigan are:
What cities in Michigan are hiring for Business Development Representative jobs? Cities in Michigan with the most Business Development Representative job openings:
What are popular job titles related to Business Development Representative jobs in MI? For Business Development Representative jobs in MI, the most frequently searched job titles are:
Business Development Representative jobs near you
Infographic showing various Business Development Representative job openings in Michigan as of July 2026, with employment types broken down into 100% Full Time. Highlights an 94% In-person, and 6% Hybrid job distribution, with an average salary of $51,911 per year, or $25 per hour.
Business Development Representative

Business Development Representative

Integra Partners

Troy, MI • On-site, Remote

$70K - $70K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 9 days ago

Job description

Integra's Payer Relations + Business Development team is responsible for new business generation, and ongoing success of the Company's Payer account portfolio, ensuring relationship management and cultivation in the pursuit of patient service excellence.The team is focused on client experience, collaborates cross-functionally, and is a key component of corporate development and success.Our clients are comprised of leading regional and national Health Plans, as well as other Payers such as TPAs, self-insured and employer groups.
The Business Development Representative position is a key role within the Payer Relations + Business Development team, reporting directly to the Senior Vice President of the department. This individual will be responsible for helping accelerate Integra's new business growth by identifying, researching, engaging, and qualifying prospective Payer partners while supporting the team's broader sales strategy. The primary responsibilities for the Business Development Representative role will include prospecting, lead generation, campaign execution, pipeline management, meeting preparation, CRM discipline, and coordination of sales materials that support consultative engagement with Health Plans, TPAs, self-insured employers, and other Payer organizations
JOB QUALIFICATIONS: KNOWLEDGE/SKILLS/ABILITIES
The Business Development Representative's key functions include but are not limited to:
  • Prospecting, lead generation, meeting, and implementation support:The Business Development Representative will play a pivotal role in building and maintaining a healthy pipeline of new business opportunities. This role will research target Payer segments, identify decision makers and influencers, conduct outreach through approved channels, coordinate follow-up activity, and help convert early interest into qualified sales opportunities. The role will also support prospect meetings through preparation of briefing materials, sales collateral, follow-up documentation, and coordination with internal stakeholders. As new opportunities progress, the Business Development Representative will support transition activities that help move prospects from sales discussions into implementation planning.

  • Platforms and systems:Salesforce is the CRM platform of Integra Partners. The Business Development Representative will be responsible for maintaining accurate account, contact, activity, and opportunity information in Salesforce; supporting pipeline visibility; and helping ensure that prospecting activity, campaign performance, meeting outcomes, and follow-up actions are consistently captured. The goal is to deliver value to the Business Development team in a scalable, flexible, and data-driven fashion.

  • Reporting and administration:Efficient processes and accurate reports and dashboards enable sales leaders to respond to market challenges and drive revenue growth. The Business Development Representative will support this function by preparing pipeline updates, prospect lists, outreach summaries, meeting notes, follow-up trackers, and other reporting materials that help the team prioritize opportunities and maintain momentum across the sales lifecycle.

  • Market insight and business development support:Intelligent analysis of market activity, Payer segments, campaign performance, and prospect engagement can be invaluable for sales leaders. The Business Development Representative will support Integra's Sales and Business leaders with market research, prospect intelligence, competitive awareness, campaign trend analysis, and actionable insights that inform outreach strategy and ongoing business development decisions.
RESPONSIBILITIES AND DUTIES:
  • Identify, research, and qualify new business prospects across Health Plans, TPAs, self-insured employers, employer groups, and other Payer organizations aligned with Integra's growth strategy.
  • Support targeted outbound outreach efforts, including prospecting campaigns, LinkedIn research, email campaigns, conference follow-up, partner referrals, and other approved business development tactics.
  • Develop and maintain organized prospect lists, account profiles, contact maps, and outreach plans to help expand the top of the sales funnel.
  • Engage prospects in a professional and consultative manner to introduce Integra's DMEPOS Network Management, Utilization Management, and broader benefit management solutions.
  • Coordinate and support prospect meetings, including preparation of briefing documents, meeting agendas, sales collateral, follow-up notes, action items, and next-step tracking.
  • Partner with Business Development leadership to move qualified opportunities through the sales lifecycle, from initial outreach and discovery through data review, proposal development, contracting support, and implementation transition.
  • Review, revise, and manage Salesforce to capture account, contact, activity, and opportunity data; maintain CRM discipline; and support accurate pipeline reporting.
  • Analyze campaign activity, pipeline movement, prospect engagement, win/loss trends, and other key business development metrics to identify opportunities for optimization.

What will you learn in the first 6 months?
  • In your first 6 months you will learn about the nuances of DMEPOS Benefit Management, Integra's Network Management and Utilization Management offerings, the Payer sales lifecycle, and the ways Health Plans evaluate opportunities to improve access, reduce administrative burden, and manage medical cost. You will build familiarity with Integra's sales tools, collateral, CRM processes, target Payer segments, and prospecting strategy while beginning to develop meaningful relationships with prospects and internal partners.

What will you achieve in 12 months?
  • Within your first 12 months working at Integra, you will have become a trusted partner and key member of the Business Development team, helping expand the top of the funnel, improve pipeline visibility, generate qualified new business opportunities, support prospect meetings and follow-up, and contribute to the ongoing growth of the company.

EDUCATION: Bachelor's degree or equivalent experience
EXPERIENCE:
  • 2 - 5 years in business development, healthcare sales, sales operations, sales support, account management, or a related client-facing role
  • Experience prospecting, researching accounts, supporting outreach campaigns, qualifying leads, and helping move opportunities through a structured sales process
  • Experience working in a dynamic sales environment where understanding of strategic sales processes and the steps necessary to drive sales results is required
  • Demonstrated experience using CRM systems to maintain account, contact, activity, and opportunity information
  • Healthcare, managed care, Payer, provider network, utilization management, or DMEPOS experience preferred
  • Potential for occasional travel, including client meetings, conferences, and industry events
  • Self-starter that enjoys connecting with new people and developing relationships
  • Demonstrated ability to prospect, research target accounts, identify decision makers, and generate qualified sales opportunities
  • Strong interpersonal and communication skills, both written and verbal
  • Ability to communicate professionally with senior-level stakeholders and external prospects
  • Excellent analytical, organizational, project management, and time management skills
  • Ability to synthesize market, prospect, and campaign information into actionable business development insights
  • High proficiency with MS Excel, MS Word and PowerPoint
  • Proficiency in Salesforce/CRM applications as well as LinkedIn Sales Navigator, and comfort maintaining accurate activity and pipeline data
  • Proficiency in analytical tools, including Tableau and MS Excel, preferred
SALARY: $70,000/annually
Benefits Offered
  • Competitive compensation and annual bonus program
  • 401(k) retirement program with company match
  • Company-paid life insurance
  • Company-paid short term disability coverage (location restrictions may apply)
  • Medical, Vision, and Dental benefits
  • Paid Time Off (PTO)
  • Paid Parental Leave
  • Sick Time
  • Paid company holidays and floating holidays
  • Quarterly company-sponsored events
  • Health and wellness programs
  • Career development opportunities

Remote Opportunities
We are actively seeking new colleagues in: Arizona, Colorado, Connecticut, Florida, Georgia, Idaho, Illinois, Kentucky, Massachusetts, Michigan, North Carolina, Nevada, New Jersey, New York, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, and Washington.
Our Story
Founded in 2005, Integra Partners is a leading national durable medical equipment, prosthetic, and orthotic supplies (DMEPOS) network administrator. Our mission is to improve the quality of life for the communities we serve by reimagining access to in-home healthcare. We connect Payers, Providers, and Members through innovative technology and streamlined workflows affording Members access to top local Providers and culturally competent care. By focusing on transparency, accountability, and adaptability, we help deliver better health outcomes and more efficient management of complex healthcare benefits.
With a location in Michigan plus a remote workforce across the United States, Integra has a culture focused on collaboration, teamwork, and our values: One Team, Drive Results, Push the Boundaries, Value Others, and Build Community. We're looking for energetic, talented, and dedicated individuals to join our team. See what opportunities we have available; there may be a role for you to engage in a challenging yet rewarding career in healthcare. We look forward to learning more about you.
Integra Partners is an equal opportunity employer. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don't hesitate to reach out. We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives.

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