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Brand Management Jobs (NOW HIRING)

GigaBrands

Brand Manager

Brazil, IN · Remote

The Brand Manager is a key member of the client success and operations team at GIGABRANDS. Sitting ... You'll act as a trusted partner to clients-balancing relationship management, operational execution ...

Windquest

Brand Manager

Ada, MI

This role is highly cross-functional and business-oriented, requiring a balance of brand management, commercial strategy, operational coordination, and financial ownership. The Brand Manager will ...

Windquest

Brand Manager

Holland, MI · On-site

This role is highly cross-functional and business-oriented, requiring a balance of brand management, commercial strategy, operational coordination, and financial ownership. The Brand Manager will ...

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All JobsBrand Management Jobs

Brand Management information

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$29.5K

$84.2K

$143K

How much do brand management jobs pay per year?

As of Jul 21, 2026, the average yearly pay for brand management in the United States is $84,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $109,000.00 per year, depending on experience, location, and employer.

Do brand managers make good money?

Brand managers typically earn a competitive salary that varies by industry, experience, and location, with median annual pay often ranging from $70,000 to $130,000. They are responsible for developing brand strategies, managing marketing campaigns, and analyzing market data, often requiring skills in communication and analytics. Salaries tend to increase with experience and advanced certifications such as an MBA or marketing credentials.

Is branding a good career?

Brand management is a viable career that involves developing and maintaining a company's brand image, requiring skills in marketing, communication, and strategic thinking. It offers opportunities in various industries, often with roles that involve market research, campaign planning, and cross-functional collaboration. Success in this field can lead to senior positions and requires staying updated on market trends and consumer behavior.

What is the difference between Brand Management vs Marketing Coordinator?

AspectBrand ManagementMarketing Coordinator
Primary FocusDeveloping and maintaining brand identity and strategyExecuting marketing campaigns and supporting marketing initiatives
Required SkillsBrand strategy, market research, communicationCampaign management, content creation, coordination
Work EnvironmentStrategic planning, cross-department collaborationCampaign execution, event planning, administrative tasks
Common EmployersConsumer brands, advertising agencies, corporationsMarketing firms, retail companies, corporate marketing teams

While both roles involve marketing efforts, Brand Management focuses on shaping and maintaining the overall brand image, whereas Marketing Coordinators handle the execution of specific marketing campaigns. Understanding these differences helps in choosing the right career path or job search focus.

What are the key skills and qualifications needed to thrive as a Brand Manager, and why are they important?

To thrive as a Brand Manager, you need expertise in marketing strategy, market research, and brand positioning, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing tools, analytics platforms, and content management systems is typically required. Strong communication, creativity, and leadership skills help you collaborate effectively and drive brand initiatives. These competencies ensure a brand remains competitive, resonates with its audience, and achieves business objectives.

What are some common challenges faced in a brand management role, and how can new hires navigate them?

Brand managers often encounter challenges such as maintaining brand consistency across multiple channels, responding swiftly to market trends, and coordinating with various departments like marketing, sales, and product development. New hires can navigate these by developing strong communication skills, staying updated on market research, and building collaborative relationships within cross-functional teams. Proactively seeking feedback and being adaptable to shifting priorities also help in managing brand reputation effectively.

What is brand management?

Brand management is the process of developing and maintaining a brand’s reputation, image, and value in the marketplace. It involves creating strategies to position a brand, ensuring consistency across all marketing channels, and fostering customer loyalty. Brand managers monitor market trends, oversee advertising and promotional activities, and measure brand performance to ensure the brand stays relevant and competitive. Effective brand management helps a business stand out, build trust with consumers, and drive long-term growth.

What is the work of brand management?

Brand management involves developing and maintaining a brand's image, positioning, and reputation through strategic marketing, advertising, and communication efforts. Professionals in this role analyze market trends, oversee branding campaigns, and ensure consistency across all brand touchpoints to strengthen customer loyalty and brand recognition.

What jobs are there in brand management?

Jobs in brand management include roles such as Brand Manager, Assistant Brand Manager, Brand Strategist, and Brand Coordinator. These positions involve developing brand strategies, overseeing marketing campaigns, and analyzing market trends, often requiring skills in marketing, communication, and data analysis. Entry-level roles may focus on supporting branding efforts, while senior positions involve strategic decision-making and leadership.
More about Brand Management jobs
What cities are hiring for Brand Management jobs? Cities with the most Brand Management job openings:
What are the most commonly searched types of Brand Management jobs? The most popular types of Brand Management jobs are:
What states have the most Brand Management jobs? States with the most job openings for Brand Management jobs include:
What job categories do people searching Brand Management jobs look for? The top searched job categories for Brand Management jobs are:
Brand Management jobs near you
Infographic showing various Brand Management job openings in the United States as of July 2026, with employment types broken down into 68% Full Time, 30% Part Time, 1% Temporary, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $84,160 per year, or $40.5 per hour.
Sr Manager, Brand Management & Own Brand Packaging

Sr Manager, Brand Management & Own Brand Packaging

Petco

San Diego, CA • On-site

Full-time

Medical, Retirement, PTO

Posted 5 days ago

Petco rating

5.8

Company rating: 5.8 out of 10

Based on 631 frontline employees who took The Breakroom Quiz

430th of 727 rated retailers

Job description

Want to help pets live their best lives?
We're proud to be where the pets go and where the pet people go. If you want to make a real difference, create an exciting career path, feel welcome to be your whole self and nurture your wellbeing, Petco is the place for you.
Our core values capture that spirit as we work to improve lives by doing what's right for pets and people.
  • Pet First - Protect & Empower. All pets should Live their Best Life. We put the needs of pets and pet parents at the center of everything we do.

  • Foster the Fun - Connect & Bond. Our Passion for pets brings us together! We celebrate the journey of pet parenthood through distinct experiences, products, and services.

  • Let's Go! Own & Commit. We are stronger as One Petco team. We bring our unique superpowers and champion authenticity in everyone to drive success.

About Petco:
We're proud to be "where the pets go" to find everything they need to live their best lives for more than 60 years - from their favorite meals and toys, to trusted supplies and expert support from people who get it, because we live it. We believe in the universal truths of pet parenthood - the boundless boops, missing slippers, late night zoomies and everything in between. And we're here for it. Every tail wag, every vet visit, every step of the way. We are 29,000+ strong and together we nurture the pet-human bond in more than 1,500 Petco stores across the U.S., Mexico and Puerto Rico, 250+ Vetco Total Care hospitals, hundreds of preventive care clinics and eight distribution centers. In 1999, we founded Petco Love. Together, we support thousands of local animal welfare groups nationwide and have helped find homes for approximately 7 million animals through in-store adoption events.
Job Description Summary
The Sr Manager, Brand Management and Own Brand Packaging is a strategic leader responsible for defining, protecting, and growing the brand's equity. This individual will act as a steward of the brand, ensuring that all strategies, communications, and customer experiences are a cohesive reflection of our core identity and values. Reporting to the SVP of Brand Creative, this leader will be instrumental in forming and executing the long-term vision for the brand and translating it into actionable, cross-functional initiatives that drive brand health and business growth.
Key Responsibilities:
  • Brand Strategy & Governance: Develop and maintain the brand's strategic framework, including positioning, architecture, voice, and visual identity guidelines. Establish and lead a brand governance process to ensure consistency across all consumer touchpoints.
  • Consumer Insights & Analytics: Serve as the internal expert on our target consumer. Champion consumer research and leverage data analytics to uncover actionable insights that inform brand strategy, product innovation, and marketing communications.
  • Cross-Functional Leadership: Partner with and influence leaders across Marketing, Merchandising, Product Development, and E-commerce to ensure brand strategies are effectively integrated and executed.
  • Coaching & Development: Build and lead a small, high-performing team of brand marketers. Foster a culture of strategic thinking, consumer obsession, and collaboration.

Ideal Candidate Profile:
  • Archetype: The Brand Guardian. A strategic, consumer-obsessed leader who balances long-term brand building with the commercial needs of the business.
  • Experience Highlights:
    • 8-10+ years of progressive experience in brand management or brand marketing and 3 years of people management experience.
    • Proven experience in a CPG (Consumer Packaged Goods) or omni-channel retail environment where brand is a key driver of the business.
    • Demonstrated success in developing and implementing brand architecture, positioning, and identity systems for a major consumer brand.
    • Experience leading consumer research (qualitative and quantitative) and translating insights into effective brand strategies.
  • Leadership Style: A highly collaborative and influential leader, skilled at building consensus and driving alignment across different functions. They are a compelling storyteller who can articulate a clear and inspiring vision for the brand.

#LI-SO1
#CORP
Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.
The pay ranges outlined below are presented in accordance with state-specific regulations. These ranges may differ in other areas and could be subject to variation based on regulatory minimum wage requirements. Actual pay rates will depend on factors such as position, location, level of experience, and applicable state or local minimum wage laws. If the regulatory minimum wage exceeds the minimum indicated in the pay range below, the regulatory minimum wage will be the minimum rate applied.
$137,100.00 - $227,000.00
/ year
For a more detailed overview of Petco Total Rewards, including health and financial benefits, 401K, incentives, and PTO -see https://careers.petco.com/us/en/key-benefits
To translate this webpage to Spanish or other languages on your internet browser click the translate button to the right of your browser address bar. Additional instruction can be found here: https://support.google.com/chrome/answer/173424?hl=en-GB&co=GENIE.Platform%3DDesktop
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