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Brand Management Jobs (NOW HIRING)

Feastables

Director of Brand Management

Chicago, IL

$160K - $215K/yr

As the Director, Brand Management at Feastables, you will operate as a business leader first and a marketer second. This role owns the commercial health of the brand, including portfolio strategy ...

AllSTEM Connections

Brand Manager

Redwood City, CA · On-site

$118K/yr

As a results-driven Brand Management professional with a passion for delivering exceptional consumer products, you will play a pivotal role in advancing the client's mission. As part of the Brand ...

Feastables

Director of Brand Management

Chicago, IL · On-site

$160K - $215K/yr

As the Director, Brand Management at Feastables, you will operate as a business leader first and a marketer second. This role owns the commercial health of the brand, including portfolio strategy ...

Newell Brands

The ideal candidate will bring 12+ years of brand management and innovation leadership experience combined with proven ability to drive omnichannel growth in multiple sales channels. The Director is ...

MMI

Assistant Brand Manager

Seattle, WA · On-site

$47K - $58K/yr

We're a forward-thinking brand management firm that has been constantly reinventing the event promotions and brand management industry. We are currently searching for a potential business-minded ...

MMI

Assistant Brand Manager

Seattle, WA

$47K - $58K/yr

We're a forward-thinking brand management firm that has been constantly reinventing the event promotions and brand management industry. We are currently searching for a potential business-minded ...

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All JobsBrand Management Jobs

Brand Management information

See salary details

$29.5K

$84.2K

$143K

How much do brand management jobs pay per year?

As of Jul 21, 2026, the average yearly pay for brand management in the United States is $84,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $109,000.00 per year, depending on experience, location, and employer.

Do brand managers make good money?

Brand managers typically earn a competitive salary that varies by industry, experience, and location, with median annual pay often ranging from $70,000 to $130,000. They are responsible for developing brand strategies, managing marketing campaigns, and analyzing market data, often requiring skills in communication and analytics. Salaries tend to increase with experience and advanced certifications such as an MBA or marketing credentials.

Is branding a good career?

Brand management is a viable career that involves developing and maintaining a company's brand image, requiring skills in marketing, communication, and strategic thinking. It offers opportunities in various industries, often with roles that involve market research, campaign planning, and cross-functional collaboration. Success in this field can lead to senior positions and requires staying updated on market trends and consumer behavior.

What is the difference between Brand Management vs Marketing Coordinator?

AspectBrand ManagementMarketing Coordinator
Primary FocusDeveloping and maintaining brand identity and strategyExecuting marketing campaigns and supporting marketing initiatives
Required SkillsBrand strategy, market research, communicationCampaign management, content creation, coordination
Work EnvironmentStrategic planning, cross-department collaborationCampaign execution, event planning, administrative tasks
Common EmployersConsumer brands, advertising agencies, corporationsMarketing firms, retail companies, corporate marketing teams

While both roles involve marketing efforts, Brand Management focuses on shaping and maintaining the overall brand image, whereas Marketing Coordinators handle the execution of specific marketing campaigns. Understanding these differences helps in choosing the right career path or job search focus.

What are the key skills and qualifications needed to thrive as a Brand Manager, and why are they important?

To thrive as a Brand Manager, you need expertise in marketing strategy, market research, and brand positioning, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing tools, analytics platforms, and content management systems is typically required. Strong communication, creativity, and leadership skills help you collaborate effectively and drive brand initiatives. These competencies ensure a brand remains competitive, resonates with its audience, and achieves business objectives.

What are some common challenges faced in a brand management role, and how can new hires navigate them?

Brand managers often encounter challenges such as maintaining brand consistency across multiple channels, responding swiftly to market trends, and coordinating with various departments like marketing, sales, and product development. New hires can navigate these by developing strong communication skills, staying updated on market research, and building collaborative relationships within cross-functional teams. Proactively seeking feedback and being adaptable to shifting priorities also help in managing brand reputation effectively.

What is brand management?

Brand management is the process of developing and maintaining a brand’s reputation, image, and value in the marketplace. It involves creating strategies to position a brand, ensuring consistency across all marketing channels, and fostering customer loyalty. Brand managers monitor market trends, oversee advertising and promotional activities, and measure brand performance to ensure the brand stays relevant and competitive. Effective brand management helps a business stand out, build trust with consumers, and drive long-term growth.

What is the work of brand management?

Brand management involves developing and maintaining a brand's image, positioning, and reputation through strategic marketing, advertising, and communication efforts. Professionals in this role analyze market trends, oversee branding campaigns, and ensure consistency across all brand touchpoints to strengthen customer loyalty and brand recognition.

What jobs are there in brand management?

Jobs in brand management include roles such as Brand Manager, Assistant Brand Manager, Brand Strategist, and Brand Coordinator. These positions involve developing brand strategies, overseeing marketing campaigns, and analyzing market trends, often requiring skills in marketing, communication, and data analysis. Entry-level roles may focus on supporting branding efforts, while senior positions involve strategic decision-making and leadership.
More about Brand Management jobs
What cities are hiring for Brand Management jobs? Cities with the most Brand Management job openings:
What are the most commonly searched types of Brand Management jobs? The most popular types of Brand Management jobs are:
What states have the most Brand Management jobs? States with the most job openings for Brand Management jobs include:
What job categories do people searching Brand Management jobs look for? The top searched job categories for Brand Management jobs are:
Brand Management jobs near you
Infographic showing various Brand Management job openings in the United States as of July 2026, with employment types broken down into 71% Full Time, 27% Part Time, 1% Temporary, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $84,160 per year, or $40.5 per hour.
Sr. Manager, Brand Management

Sr. Manager, Brand Management

Herbalife

Los Angeles, CA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 28 days ago

Job description

ROLE AT A GLANCE: 
Brand Strategy at Herbalife is evolving from a governance function into a strategic growth engine. The Sr. Manager, Brand Management will play a critical role in building and operationalizing that evolution. This role partners directly with the Sr. Director of Global Brand to shape brand strategy, translate it into clear direction, and ensure it is understood, adopted, and applied across regions and functions. You will work at the intersection of strategy, storytelling, campaigns, and regional activation, turning enterprise ambition into repeatable, scalable action.

HOW YOU’LL MAKE AN IMPACT:

  • Partner with the Sr. Director of Global Brand to develop short and long-term brand strategy, including priorities, tradeoffs, and strategic frameworks.
  • Translate brand strategy into clear guidance, narratives, and implications for regions and cross-functional teams.
  • Lead strategy deployment across regions, ensuring teams understand not just the "what," but the "why" and "how."
  • Establish and lead global brand forums or cadences that enable regions to share learnings, best practices, and on-strategy innovation.
  • Act as a strategic integrator across Brand, Sports Marketing, Product Marketing, Communications, Digital, Insights, and Regional Marketing.
  • Partner with cross functional leadership on priority moments to ensure campaigns reinforce brand strategy, and establish feedback loops from regional execution to continuously refine strategic direction.
  • Leverage AI/LLM tools to elevate thinking, helping the team build sharper briefs, uncover insights faster, and develop more effective brand strategies and campaigns.
  • Champion practical, responsible use of AI to enhance creative development and strategic rigor, using it as a tool to accelerate ideas.
  • Additional duties as assigned.

QUALIFICATIONS FOR SUCCESS:

Education
•    Bachelor's degree in Marketing, Business Administration, Communications, or a related field required.
•    MBA or Master's degree strongly preferred; consistent with market expectations for senior brand strategy leadership roles.

Experience
•    7+ years of experience in brand strategy, global brand management, or equivalent roles in a CPG, wellness, or multi-level marketing organizations
•    Strong experience translating strategy into actionable plans across regions
•    Proven ability to work cross functionally and influence without formal authority
•    Experience partnering on integrated marketing campaigns and tentpole initiatives

Skills/Certifications 
•    Comfort operating in ambiguity and helping define new operating models.
•    Executive-ready communication skills, both written and verbal.
•    Demonstrated ability to evaluate and integrate AI tools into brand strategy workflows (e.g., generative AI for content, AI-powered brand tracking, audience intelligence platforms).
•    Experience leading teams through AI adoption, including setting guardrails, establishing use standards, and building team capability.
•    Strategic prompt literacy: ability to direct AI tools to generate strategic documents, briefs, and frameworks for executive review.


Herbalife offers a variety of benefits to eligible employees in the U.S. (limited to the 50 States and the District of Columbia), which includes Group Health Programs, other Voluntary Benefit Programs, and Paid Time Off. Group Health Programs include Medical, Dental, Vision, Health Savings Account (HSA), Flexible Spending Accounts (FSA), Basic Life/AD&D; Short-Term and Long-Term Disability, and an Employee Assistance Program (EAP). Other Voluntary Benefit Programs include a 401(k) plan, Wellness Incentive Program, Employee Stock Purchase Plan (ESPP), Supplemental Life/Critical Illness/Hospitalization/Accident Insurance, and Pet Insurance. Paid time off includes Company-observed U.S. Holidays, Floating Holidays, Vacation, Sick Time, a Volunteer Program, Paid Maternity and Paternity Leave, Bereavement Leave, Personal Leave and time off for voting.

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