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Brand Management Jobs (NOW HIRING)

Feastables

Director of Brand Management

Chicago, IL

$160K - $215K/yr

As the Director, Brand Management at Feastables, you will operate as a business leader first and a marketer second. This role owns the commercial health of the brand, including portfolio strategy ...

AllSTEM Connections

Brand Manager

Redwood City, CA · On-site

$118K/yr

As a results-driven Brand Management professional with a passion for delivering exceptional consumer products, you will play a pivotal role in advancing the client's mission. As part of the Brand ...

Whirlpool

Program Manager, Brand Management

Chicago, IL · On-site

$55K - $118K/yr

Bachelor's degree required * 7 years experience in product, brand, project, or account management. * Intermediate level of knowledge regarding product launch, packaging, and social/retail activation ...

Newell Brands

The ideal candidate will bring 12+ years of brand management and innovation leadership experience combined with proven ability to drive omnichannel growth in multiple sales channels. The Director is ...

MMI

Assistant Brand Manager

Seattle, WA

$47K - $58K/yr

We're a forward-thinking brand management firm that has been constantly reinventing the event promotions and brand management industry. We are currently searching for a potential business-minded ...

GigaBrands

Brand Manager

Brazil, IN · Remote

The Brand Manager is a key member of the client success and operations team at GIGABRANDS. Sitting ... You'll act as a trusted partner to clients-balancing relationship management, operational execution ...

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Showing results 21-40

All JobsBrand Management Jobs

Brand Management information

See salary details

$29.5K

$84.2K

$143K

How much do brand management jobs pay per year?

As of Aug 11, 2026, the average yearly pay for brand management in the United States is $84,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $109,000.00 per year, depending on experience, location, and employer.

What is the difference between Brand Management vs Marketing Coordinator?

AspectBrand ManagementMarketing Coordinator
Primary FocusDeveloping and maintaining brand identity and strategyExecuting marketing campaigns and supporting marketing initiatives
Required SkillsBrand strategy, market research, communicationCampaign management, content creation, coordination
Work EnvironmentStrategic planning, cross-department collaborationCampaign execution, event planning, administrative tasks
Common EmployersConsumer brands, advertising agencies, corporationsMarketing firms, retail companies, corporate marketing teams

While both roles involve marketing efforts, Brand Management focuses on shaping and maintaining the overall brand image, whereas Marketing Coordinators handle the execution of specific marketing campaigns. Understanding these differences helps in choosing the right career path or job search focus.

What are the key skills and qualifications needed to thrive as a brand manager?

To thrive as a Brand Manager, you need expertise in marketing strategy, market research, and brand positioning, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing tools, analytics platforms, and content management systems is typically required. Strong communication, creativity, and leadership skills help you collaborate effectively and drive brand initiatives. These competencies ensure a brand remains competitive, resonates with its audience, and achieves business objectives.

What are some common challenges faced in a brand management role, and how can new hires navigate them?

Brand managers often encounter challenges such as maintaining brand consistency across multiple channels, responding swiftly to market trends, and coordinating with various departments like marketing, sales, and product development. New hires can navigate these by developing strong communication skills, staying updated on market research, and building collaborative relationships within cross-functional teams. Proactively seeking feedback and being adaptable to shifting priorities also help in managing brand reputation effectively.

Is brand management a good career?

Brand management is a strategic role focused on developing and maintaining a company's brand image, often requiring skills in marketing, communication, and data analysis. It offers opportunities for advancement and can be rewarding for those interested in marketing strategy and consumer behavior.

What qualifications do I need to be a brand management?

To pursue a career in brand management, candidates typically need a bachelor's degree in marketing, business, or a related field. Strong skills in communication, strategic thinking, and data analysis are important, and experience with marketing tools or certifications like the Certified Brand Manager can enhance prospects.

What is brand management?

Brand management is the process of developing and maintaining a brand’s reputation, image, and value in the marketplace. It involves creating strategies to position a brand, ensuring consistency across all marketing channels, and fostering customer loyalty. Brand managers monitor market trends, oversee advertising and promotional activities, and measure brand performance to ensure the brand stays relevant and competitive. Effective brand management helps a business stand out, build trust with consumers, and drive long-term growth.
More about Brand Management jobs
What cities are hiring for Brand Management jobs? Cities with the most Brand Management job openings:
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Brand Management jobs near you
Infographic showing various Brand Management job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 14% Part Time, and 3% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $84,160 per year, or $40.5 per hour.

Sr Director, Brand Management

SAMYANG AMERICA INC

Brea, CA • On-site

$160K - $190K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 19 days ago

Job description

About Samyang America

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality.

Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.

At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.


If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today!

Position Summary:

We are seeking an experienced and strategic Sr Director of Brand Management for Tangle and Samyang to lead end-to-end marketing and commercial success for the Tangle and Samyang brands.

Key Responsibilities:

  • Lead brand management function for Tangle and Samyang brands

  • Lead, manage, and develop the Tangle and Samyang brand management team (4+ headcount)

  • Develop and lead annual strategic plan to deliver against business objectives for portfolio

  • Lead brand and market expansion efforts for a portfolio of products

  • Build brand strategy and portfolio strategy

  • Partner with the Innovation team and HQ on developing innovation roadmap

  • Develop and execute U.S. marketing strategies aligned with global brand guidelines and local customer needs

  • Serve as the key liaison between U.S. marketing and Korean HQ to ensure alignment of brand direction, product messaging, and launch plans.

  • Lead end-to-end go-to-market strategy for new product launches, including product adaptation, pricing strategy, promotional planning, and channel-specific activation.

  • Lead product positioning and consumer messaging across key touchpoints such as in-store, e-commerce, digital, and social platforms

  • Partner cross-functionally with Sales, Product Development, Supply Chain, and HQ to ensure timely and successful execution of marketing plans

  • Own the category P&L: managing price, cost, marketing, and budget to ensure profitability targets are met

  • Develop and execute integrated marketing communication strategies across ATL, digital, in-store, social media, shopper marketing, and e-commerce platforms to drive awareness and engagement

  • Monitor consumer behavior, competitive dynamics, and market trends to inform strategic decisions and identify growth opportunities

  • Lead and mentor the marketing team, agency partners, and external vendors to deliver high-impact campaigns

  • Track and report marketing KPIs, ROI, and customer engagement metrics to U.S. leadership and HQ stakeholders

Requirements:

  • 10+ years combined marketing experience in top tier CPG companies, AND small/entrepreneurial organizations

  • CPG Food & Beverage experience is highly preferred, especially in better for you products, but not required if the candidate has experience in top-CPG non-food firms (P&G, Unilever, Colgate, Clorox, etc.)

  • New product commercialization and launch experience in retail is mandatory

  • Existing marketing director with 1-3 years experience

  • Must have people management experience, managing a minimum of 3 people at the same time

  • Portfolio management (multi-product) experience

  • Highly analytical with proficiency analyzing and making recommendations based on consumption (IRI and Neilsen) and shipment data

  • Experience managing integrated marketing campaigns including paid, organic, shopper, and influencers

  • Experience driving demand and expansion for products and partnering with sales in retail (mass, grocery, club, convenience) and DTC

  • Experience partnering with global organizations

  • Led packaging and brand design projects

  • Bachelor’s degree. MBA preferred.

The base salary for this position is between $160,000.00 and $190,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.


Equal Employment Opportunity Employer:

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.