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Brand Management Jobs in Virginia (NOW HIRING)

Nova Tastings

Brand Manager

Fairfax, VA · On-site

Brand Manager | NOVA Tastings NOVA Tastings is a rapidly growing experiential marketing company leading high-impact activations across Virginia, DC, and Maryland. We're looking for a Brand Manager to ...

Nova Tastings

Brand Manager

Fairfax, VA · On-site

$45K - $65K/yr

Brand Manager | NOVA Tastings NOVA Tastings is a rapidly growing experiential marketing company leading high-impact activations across Virginia, DC, and Maryland. We're looking for a Brand Manager to ...

Columbia Sportswear

The Mgr-Brand Management is responsible for building the brand's holistic strategy aligned with ... People Management Expectations: Translates company strategy into functional and team goals ...

Columbia

The Mgr-Brand Management is responsible for building the brand's holistic strategy aligned with ... People Management Expectations: Translates company strategy into functional and team goals ...

Sandboxx

Brand Partnerships Manager

Middleburg, VA · On-site +1

It is about understanding a brand's goals, understanding our audience, and bringing the two ... Familiarity with CRM tools such as Salesforce or HubSpot * Comfort working in ambiguous ...

STIHL

Sr Mgr, Brand

Virginia Beach, VA · On-site

$141K - $178K/yr

Vendor & Agency Management: Coordinate creative efforts with internal stakeholders and external ... Brand Planning: Develop and communicate the annual Brand Marketing Calendar to guide national and ...

STIHL Inc.

Sr Mgr, Brand

Virginia Beach, VA · On-site

$141K - $178K/yr

Vendor & Agency Management: Coordinate creative efforts with internal stakeholders and external ... Brand Planning: Develop and communicate the annual Brand Marketing Calendar to guide national and ...

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All JobsBrand Management JobsBrand Management Jobs in Virginia

Brand Management information

See Virginia salary details

$29.2K

$83.4K

$141.8K

How much do brand management jobs pay per year?

As of Sep 1, 2026, the average yearly pay for brand management in Virginia is $83,438.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,000.00 and $108,100.00 per year, depending on experience, location, and employer.

What is brand management?

Brand management is the process of developing and maintaining a brand’s reputation, image, and value in the marketplace. It involves creating strategies to position a brand, ensuring consistency across all marketing channels, and fostering customer loyalty. Brand managers monitor market trends, oversee advertising and promotional activities, and measure brand performance to ensure the brand stays relevant and competitive. Effective brand management helps a business stand out, build trust with consumers, and drive long-term growth.

What are the key skills and qualifications needed to thrive as a brand manager?

To thrive as a Brand Manager, you need expertise in marketing strategy, market research, and brand positioning, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing tools, analytics platforms, and content management systems is typically required. Strong communication, creativity, and leadership skills help you collaborate effectively and drive brand initiatives. These competencies ensure a brand remains competitive, resonates with its audience, and achieves business objectives.

What are some common challenges faced in a brand management role, and how can new hires navigate them?

Brand managers often encounter challenges such as maintaining brand consistency across multiple channels, responding swiftly to market trends, and coordinating with various departments like marketing, sales, and product development. New hires can navigate these by developing strong communication skills, staying updated on market research, and building collaborative relationships within cross-functional teams. Proactively seeking feedback and being adaptable to shifting priorities also help in managing brand reputation effectively.

What is the difference between Brand Management vs Marketing Coordinator?

AspectBrand ManagementMarketing Coordinator
Primary FocusDeveloping and maintaining brand identity and strategyExecuting marketing campaigns and supporting marketing initiatives
Required SkillsBrand strategy, market research, communicationCampaign management, content creation, coordination
Work EnvironmentStrategic planning, cross-department collaborationCampaign execution, event planning, administrative tasks
Common EmployersConsumer brands, advertising agencies, corporationsMarketing firms, retail companies, corporate marketing teams

While both roles involve marketing efforts, Brand Management focuses on shaping and maintaining the overall brand image, whereas Marketing Coordinators handle the execution of specific marketing campaigns. Understanding these differences helps in choosing the right career path or job search focus.

Is brand management a good career?

Brand management is a strategic role focused on developing and maintaining a company's brand image, requiring skills in marketing, communication, and data analysis. It offers opportunities for advancement into senior marketing or executive positions and often involves collaboration across departments. Success in this field depends on creativity, analytical ability, and industry knowledge.

What qualifications do I need to be a brand management?

To pursue a career in brand management, candidates typically need a bachelor's degree in marketing, business, or related fields. Strong skills in communication, strategic thinking, and data analysis are essential, and experience with marketing tools or certifications like the Certified Brand Manager can be advantageous.

What are popular job titles related to Brand Management jobs in Virginia?

For Brand Management jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Brand Management jobs in Virginia look for?

The top searched job categories for Brand Management jobs in Virginia are:

What cities in Virginia are hiring for Brand Management jobs?

Cities in Virginia with the most Brand Management job openings:

Brand Management jobs near you
Infographic showing various Brand Management job openings in Virginia as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 14% Part Time, and 3% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $83,438 per year, or $40.1 per hour.

Vice President, Brand Management - Full Service

Hilton Worldwide Holdings, Inc.

Mclean, VA • On-site

Full-time

Medical, Dental, Retirement, PTO

This job post has expired today. Applications are no longer accepted.

Hilton rating

6.3

Company rating: 6.3 out of 10

Based on 765 frontline employees who took The Breakroom Quiz

55th of 108 rated hotels

Job description


Exceptional Hospitality Starts with You
This role is based at our corporate office in McLean, VA
This is your chance to be part of an in-house Brands team of industry experts leading the future of Hilton's iconic brands! As the Vice President of Brand Management, Full Service, you will lead the team of Brand Leaders focused on strengthening and growing the Hilton Full Service portfolio. On the Full Service Brands team reporting to the Senior Vice President of Strategy, Insights & Full Service Brands, you will lead the strategic oversight of the Full Service brand portfolio, guiding category priorities and supporting brand teams to drive growth, brand relevance, and long-term value.
What you'll do during a typical day:
  • Be the global steward of the Full Service portfolio, serving as its chief ambassador internally and externally to strategically position the brands across all audiences to drive excitement and brand love.
  • Contribute to the success of the Full Service category by leading the global strategy and defining its purpose and distinct position in the Hilton brand portfolio and competitive landscape.
  • Work across the Hilton matrix building annual plans underpinned with alignment, accountability and creations of solutions as defined by Brand strategies to ensure the Full Service brands are achieving stated budget annual goals and Key Performance Indicators (KPI).
  • Draft, maintain and review Brand Standards to be consistent with the agreement including AD&C standards, on property requirements, technology requirements, standard products, and compliance processes.
  • Participate in the annual strategic and operational planning, quarterly business reviews, and performance reports, partnering with Commercial, Owner Relations, Brand Performance Support, and other key stakeholders.
  • Shape the Full Service guest experience to include delivering on Hilton's Customer Promise, while ensuring hotels maintain their unique Brand identity and personality.

How you'll collaborate with others:
  • Work with various teams (including Full Service Category Management (F&B, Design and category planning) as well as other key partners like Marketing, Partnerships, Development, F&B, Design, Openings, Brand Performance Support, Owner Relations, Architecture & Construction, Hilton Honors/CRM, HRCC, Legal, IT, Analytics & Insights, Planning & Strategy, and Commercial) to help drive performance for Full Service brands.
  • Partner with Development teams to identify opportunities to purposefully grow the category and fulfill strategic portfolio gaps.
  • Define specific Commercial Support needed for Full Service with Commercial Services and Brand Performance Support.
  • Oversee Brand Owner Advisory Councils, liaising with owners at important industry events for the strategic advancement of Full Service brands; build intentional trust and loyalty with owners to drive new deals and NUG growth.
  • Work with Hotel Leadership to manage Brand programming and initiatives.

Deliverables you'll take ownership of:
  • Execute the global rollout of Full Service brands, with a strong understanding of Brand identity, strategy and experience, across many internal and external stakeholder groups.
  • Identify opportunities to improve guest experience and owner returns.
  • Ensure the open portfolio and pipeline properties deliver the category's positioning and design narrative, through close partnership with Full Service Design and Architecture & Construction teams.
What It Takes to Make the Stay
You have these minimum qualifications:
  • Ten (10) years of experience in hospitality or related industries
  • Experience repositioning or launching a consumer/hospitality brand
  • Three (3) plus years of working directly with owners (either from a corporate or hotel role)
  • Four (4) years of management experience
  • Willing to travel up to 40-50%

It would be useful if you have:
  • BA/BS/Bachelor's Degree (MS/MA/MBA Preferred) or equivalent on the job experience

How We'll Help You Thrive
At Hilton, the hospitality we're known for doesn't end with our guests. We proudly invest in our Team Members' wellbeing, supporting you through all of life's moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*:
  • Incredible travel perks - Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
  • Own a piece of Hilton - Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
  • Paid parental leave - Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
  • Personalized caregiving support - Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
  • Crisis concierge - In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
  • Mental health resources - Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
  • Generous paid time off (PTO) - Recharge, relax, and take time for what matters most
  • Health & welfare benefits - From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
  • Financial security for your future - Our retirement plans make it easier to save for what's next

*Benefits availability may vary depending on Team Member's location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.
Hilton offers its eligible team members a comprehensive benefits package to support their mental and physical well-being, so they can Thrive personally and professionally. The pay range for this role is $260,000 - $390,000 and is determined based on applicable and specialized experience and location. Subject to plan terms and conditions, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan, and the Company's long-term incentive plan, consistent with other team members at the same level and/or position within the Company.
About Us
Join an Award-Winning Workplace Culture
At Hilton, we don't just deliver exceptional experiences for our guests-we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we've welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality.
Our award-winning culture has earned us repeated recognition on the World's Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands, and a company-wide commitment to providing the best stay for every guest, we're setting new standards for the future of travel.
Whether you're starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career-and help us make every stay a little more magical.
Curious about life at Hilton? Explore our Careers Blog to see why we're more than a great place to stay-we're a great place to work.

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