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Brand Management Jobs in Springfield, VA (NOW HIRING)

Aledade PBC

Brand Manager, Remote

Bethesda, MD · On-site +1

$135K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Demonstrated knowledge of brand management principles and best practices * Hands-on experience utilizing generative AI tools (e.g. ChatGPT, Claude, etc.) for brand operations, testing, copywriting or ...

Nova Tastings

Brand Manager

Fairfax, VA · On-site

$45K - $65K/yr

Brand Manager | NOVA Tastings NOVA Tastings is a rapidly growing experiential marketing company leading high-impact activations across Virginia, DC, and Maryland. We're looking for a Brand Manager to ...

Truth Initiative

Brand Manager

Washington, DC · On-site

$83K - $90K/yr

Competency in project management tools such as Monday.com and Basecamp * Strong personable skills as a brand ambassador * Proactive, confident leader * Comfortable in a fast-paced, data and results ...

Nova Tastings

Brand Manager

Fairfax, VA · On-site

$45K - $65K/yr

Brand Manager | NOVA Tastings NOVA Tastings is a rapidly growing experiential marketing company leading high-impact activations across Virginia, DC, and Maryland. We're looking for a Brand Manager to ...

Truth Initiative

Brand Manager

Washington, DC · On-site

$83K - $90K/yr

Competency in project management tools such as Monday.com and Basecamp * Strong personable skills as a brand ambassador * Proactive, confident leader * Comfortable in a fast-paced, data and results ...

APA

Digital Brand Manager

Washington, DC · On-site

$46.15 - $71.28/hr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Bachelor's degree (Master's preferred) in marketing, communications, or related field * 5-7 years of experience in digital marketing, brand management, or content strategy in a B2B environment

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Showing results 1-20

All JobsBrand Management JobsBrand Management Jobs in Springfield, VA

Brand Management information

See Springfield, VA salary details

$30.8K

$87.9K

$149.4K

How much do brand management jobs pay per year?

As of Aug 14, 2026, the average yearly pay for brand management in Springfield, VA is $87,907.00, according to ZipRecruiter salary data. Most workers in this role earn between $58,000.00 and $113,900.00 per year, depending on experience, location, and employer.

What is the difference between Brand Management vs Marketing Coordinator?

AspectBrand ManagementMarketing Coordinator
Primary FocusDeveloping and maintaining brand identity and strategyExecuting marketing campaigns and supporting marketing initiatives
Required SkillsBrand strategy, market research, communicationCampaign management, content creation, coordination
Work EnvironmentStrategic planning, cross-department collaborationCampaign execution, event planning, administrative tasks
Common EmployersConsumer brands, advertising agencies, corporationsMarketing firms, retail companies, corporate marketing teams

While both roles involve marketing efforts, Brand Management focuses on shaping and maintaining the overall brand image, whereas Marketing Coordinators handle the execution of specific marketing campaigns. Understanding these differences helps in choosing the right career path or job search focus.

What are the key skills and qualifications needed to thrive as a brand manager?

To thrive as a Brand Manager, you need expertise in marketing strategy, market research, and brand positioning, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing tools, analytics platforms, and content management systems is typically required. Strong communication, creativity, and leadership skills help you collaborate effectively and drive brand initiatives. These competencies ensure a brand remains competitive, resonates with its audience, and achieves business objectives.

What are some common challenges faced in a brand management role, and how can new hires navigate them?

Brand managers often encounter challenges such as maintaining brand consistency across multiple channels, responding swiftly to market trends, and coordinating with various departments like marketing, sales, and product development. New hires can navigate these by developing strong communication skills, staying updated on market research, and building collaborative relationships within cross-functional teams. Proactively seeking feedback and being adaptable to shifting priorities also help in managing brand reputation effectively.

Is brand management a good career?

Brand management is a strategic role focused on developing and maintaining a company's brand image, often requiring skills in marketing, communication, and data analysis. It offers opportunities for advancement and can be rewarding for those interested in marketing strategy and consumer behavior.

What qualifications do I need to be a brand management?

To pursue a career in brand management, candidates typically need a bachelor's degree in marketing, business, or a related field. Strong skills in communication, strategic thinking, and data analysis are important, and experience with marketing tools or certifications like the Certified Brand Manager can enhance prospects.

What is brand management?

Brand management is the process of developing and maintaining a brand’s reputation, image, and value in the marketplace. It involves creating strategies to position a brand, ensuring consistency across all marketing channels, and fostering customer loyalty. Brand managers monitor market trends, oversee advertising and promotional activities, and measure brand performance to ensure the brand stays relevant and competitive. Effective brand management helps a business stand out, build trust with consumers, and drive long-term growth.

What job categories do people searching Brand Management jobs in Springfield, VA look for?

The top searched job categories for Brand Management jobs in Springfield, VA are:

What cities near Springfield, VA are hiring for Brand Management jobs?

Cities near Springfield, VA with the most Brand Management job openings:

Brand Management jobs near you
Infographic showing various Brand Management job openings in Springfield, VA as of July 2026, with employment types broken down into 80% Full Time, 16% Part Time, 1% Temporary, and 3% Contract. Highlights an 86% Physical, 2% Hybrid, and 12% Remote job distribution, with an average salary of $87,907 per year, or $42.3 per hour.

FLEX Senior Manager, Select + Midscale Brand Management

Marriott International

Bethesda, MD • On-site

$53.07 - $68.55/hr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 6 days ago

Marriott International rating

6.4

Company rating: 6.4 out of 10

Based on 1,186 frontline employees who took The Breakroom Quiz

53rd of 107 rated hotels

Job description


This is a temporary position.
JOB SUMMARY
The Flex Senior Manager, Select & Midscale Brand Management is a member of the Select & Midscale brand management team, which encompasses brands like Courtyard, Aloft, AC Hotels, Element, Four Points, Series by Marriott, and City Express. This role will primarily be focused on supporting brand strategy as well as monitoring and maintaining brand health with a focus toward growth. The Flex Senior Manager will be responsible for supporting Select and Midscale category positioning projects, guest experience programming strategy, brand strategy and differentiation work, and collaborating with key stakeholders across the enterprise to activate brand strategy.
The ideal candidate will demonstrate deep knowledge of brand strategy and development, products, and processes, and keep up-to-date technically, applying new knowledge to the job. They will also be highly collaborative, able to work effectively with diverse groups of stakeholders and partners. This role will require excellent communication and project management skills, including the ability to manage multiple projects and priorities simultaneously.
The successful candidate will have the opportunity to solve problems, drive significant change and innovation within the brand, and work with a highly motivated and dynamic team.
CANDIDATE PROFILE
Education and Experience
Required
  • Bachelor's degree from an accredited college or university in Business Administration, Marketing, or related major

  • Five or more years' relevant professional experience in brand, operations, or related function, demonstrating progressive career growth and a pattern of exceptional performance.

  • Hospitality and/or brand management experience

  • Project management experience

  • Experience with advanced presentation skills

  • Demonstrated ability to deliver results under difficult conditions, particularly when faced with complexity and ambiguity.

  • Proven ability to lead complex projects and manage multiple priorities in a fast-paced environment.

Preferred
  • Prior Marriott experience

CORE WORK ACTIVITIES
Brand Strategy & Multi-Year Planning
  • Supports the development of a compelling and differentiated brand strategy, leveraging the brands' consumer, competitive, and other stakeholder profiles and needs.

  • Identifies and executes new initiatives and projects for the brand to pull through strategy for the designated brand.

  • Creates project plans, guides and engages respective project teams throughout the project from kick off to implementation

  • Informs business strategies, plans and initiatives with relevant consumer and market trend data Strategy Execution

  • In partnership with the brand service programs and the brand talent organization, supports the brand-specific direction of the talent strategy, service culture programs and training tools as well as talent strategy recruitment resources and processes.

  • Partners with the Global Marketing organization on the development of customer facing brand communications, brand voice / collateral development, photography, etc.

  • Supports brand approach to experiential marketing and global brand partnerships with the brand marketing team and discipline experts. Represent the brand for external media opportunities.

  • Defines and develops compelling brand promotions in partnership with the brand marketing team that can be executed globally to drive revenue and PR buzz.

  • Leads brand experience projects to drive brand differentiation and preference. Supports the development of brand proof points and related resources in partnership with the global operations team

  • Partners with owner - franchise services organization to further drive owner satisfaction, owner communication and support, building a competitive value proposition for owners and franchisees to drive growth for the brand

Product and Service Support
  • Sustains and refreshes existing products and services.

  • Responds to Continent or other stakeholder questions around new and existing programs, platforms and initiatives.

  • Updates Marriott Global Source (MGS) with new or refreshed content.

  • Creates alignment and document new product and service standards.

  • Provides technical and tactical operational design on existing projects.

  • Creates Job Aids to support new, refreshed, or existing programs or initiatives.

  • Collaborates closely with other cross-functional teams, including Design.

  • Uses systematic processes to solve operational challenges.

  • Thinks about new or improved programs or initiatives that will create value.

  • Supports the brand in developing content for all brand meetings, conferences, brand calls with hotels.

  • Develops new or revise existing brand resources as needed for brand initiatives to ensure materials represent the brand's image and can be executed by the hotel teams.

Support annual processes
  • Provides content, feedback and updates as needed for Brand Standards Audit (BSA)/MI Health Check.

  • Provides updates and input to Operations Standards.

  • Serves as the liaison between brand operations, brand marketing, digital and social media as needed.

  • Provides openings support to new properties coming into our system.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
About Us
All locations offer 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here to learn more.
Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, and paid parental leave.
Washington Applicants Only: Employees will accrue paid sick leave, 0.0384 PTO balance for every hour worked and be eligible to receive minimum of 9 holidays annually.
Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.
About the Team
Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

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