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Brand Management Jobs in Springfield, VA (NOW HIRING)

LOVESAC COMPANY

PT Brand Partnership Associate

Ashburn, VA · On-site

$20.24 - $22.47/hr

  • Medical

  • Retirement

  • PTO

Join our team as a PT Brand Partnership Associate and elevate your career by representing ... Gather customer feedback to share with Management to drive future sales and engagement.

LOVESAC COMPANY

PT Brand Partnership Associate

Ashburn, VA · On-site

$20.24 - $22.47/hr

  • Medical

  • Retirement

  • PTO

Join our team as a PT Brand Partnership Associate and elevate your career by representing ... Gather customer feedback to share with Management to drive future sales and engagement.

shrm

Specialist, Brand

Alexandria, VA · Hybrid

$70K - $85K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

Summary The Specialist, Brand is a core member of the SHRM Brand team, supporting all things SHRM ... Strong project management and organizational skills * Exceptional written and verbal communication ...

SHRM

Specialist, Brand

Alexandria, VA · Hybrid

$70K - $85K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

OverviewThe Specialist, Brand is a core member of the SHRM Brand team, supporting all things SHRM ... Strong project management and organizational skills * Exceptional written and verbal communication ...

Aretum

Program Manager - Contingent

Mclean, VA · Remote

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Someone with strong communications and marketing experience tailored to military and government audiences with an emphasis on brand management, digital marketing, and stakeholder engagement. This ...

Knak Digital

Brand Strategist

Washington, DC · On-site

  • Medical

  • Dental

  • Life

  • Retirement

  • PTO

... brand engagements from discovery through execution ... You'll work alongside UX designers, writers, developers, and project managers to help organizations ...

Aretum

Program Manager - Contingent

Mclean, VA

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Someone with strong communications and marketing experience tailored to military and government audiences with an emphasis on brand management, digital marketing, and stakeholder engagement. This ...

Aretum

Program Manager - Contingent

Mclean, VA · On-site +1

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Someone with strong communications and marketing experience tailored to military and government audiences with an emphasis on brand management, digital marketing, and stakeholder engagement. This ...

HITT Contracting, Inc.

Brand Director

Falls Church, VA

$125K - $180K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

Manage the creative budget and allocate resources effectively across team priorities * Partner with HR, Business Development, and other departments to bring the HITT brand to life across the employee ...

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Showing results 41-60

All JobsBrand Management JobsBrand Management Jobs in Springfield, VA

Brand Management information

See Springfield, VA salary details

$30.8K

$87.9K

$149.4K

How much do brand management jobs pay per year?

As of Aug 15, 2026, the average yearly pay for brand management in Springfield, VA is $87,907.00, according to ZipRecruiter salary data. Most workers in this role earn between $58,000.00 and $113,900.00 per year, depending on experience, location, and employer.

What is the difference between Brand Management vs Marketing Coordinator?

AspectBrand ManagementMarketing Coordinator
Primary FocusDeveloping and maintaining brand identity and strategyExecuting marketing campaigns and supporting marketing initiatives
Required SkillsBrand strategy, market research, communicationCampaign management, content creation, coordination
Work EnvironmentStrategic planning, cross-department collaborationCampaign execution, event planning, administrative tasks
Common EmployersConsumer brands, advertising agencies, corporationsMarketing firms, retail companies, corporate marketing teams

While both roles involve marketing efforts, Brand Management focuses on shaping and maintaining the overall brand image, whereas Marketing Coordinators handle the execution of specific marketing campaigns. Understanding these differences helps in choosing the right career path or job search focus.

What are the key skills and qualifications needed to thrive as a brand manager?

To thrive as a Brand Manager, you need expertise in marketing strategy, market research, and brand positioning, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing tools, analytics platforms, and content management systems is typically required. Strong communication, creativity, and leadership skills help you collaborate effectively and drive brand initiatives. These competencies ensure a brand remains competitive, resonates with its audience, and achieves business objectives.

What are some common challenges faced in a brand management role, and how can new hires navigate them?

Brand managers often encounter challenges such as maintaining brand consistency across multiple channels, responding swiftly to market trends, and coordinating with various departments like marketing, sales, and product development. New hires can navigate these by developing strong communication skills, staying updated on market research, and building collaborative relationships within cross-functional teams. Proactively seeking feedback and being adaptable to shifting priorities also help in managing brand reputation effectively.

Is brand management a good career?

Brand management is a strategic role focused on developing and maintaining a company's brand image, often requiring skills in marketing, communication, and data analysis. It offers opportunities for advancement and can be rewarding for those interested in marketing strategy and consumer behavior.

What qualifications do I need to be a brand management?

To pursue a career in brand management, candidates typically need a bachelor's degree in marketing, business, or a related field. Strong skills in communication, strategic thinking, and data analysis are important, and experience with marketing tools or certifications like the Certified Brand Manager can enhance prospects.

What is brand management?

Brand management is the process of developing and maintaining a brand’s reputation, image, and value in the marketplace. It involves creating strategies to position a brand, ensuring consistency across all marketing channels, and fostering customer loyalty. Brand managers monitor market trends, oversee advertising and promotional activities, and measure brand performance to ensure the brand stays relevant and competitive. Effective brand management helps a business stand out, build trust with consumers, and drive long-term growth.

What job categories do people searching Brand Management jobs in Springfield, VA look for?

The top searched job categories for Brand Management jobs in Springfield, VA are:

What cities near Springfield, VA are hiring for Brand Management jobs?

Cities near Springfield, VA with the most Brand Management job openings:

Brand Management jobs near you
Infographic showing various Brand Management job openings in Springfield, VA as of July 2026, with employment types broken down into 80% Full Time, 16% Part Time, 1% Temporary, and 3% Contract. Highlights an 86% Physical, 2% Hybrid, and 12% Remote job distribution, with an average salary of $87,907 per year, or $42.3 per hour.

Senior Director, Digital Acceleration & Brand Growth Marketing

Goodwill Industries International, Inc.

Washington, DC • On-site

$150K - $190K/yr

Full-time

Re-posted 10 days ago

Job description


Date: February 2026

TITLE:Senior Director, Digital Acceleration & Brand Growth MarketingRESPONSIBLE TO:Chief Marketing OfficerDIVISION/DEPT:Marketing and CommunicationsSUPERVISES:Directors and Managers across Digital & Performance Marketing, Brand Management, Creative Services and Social MediaFLSA STATUS:Exempt


SUMMARY:

The Senior Director of Digital Acceleration & Brand Growth Marketing leads the evolution of the Goodwill® brand for a digital-first world. This role is responsible for advancing how the Goodwill brand is experienced, discovered, and activated across digital ecosystem with the goal of driving brand relevance, measurable growth, and local impact at scale.

This leader combines brand strategy, digital innovation, performance marketing, emerging platforms, AI enablement, and network mobilization to move Goodwill beyond campaign-centric marketing toward data-informed, digitally native marketing systems. The role shapes end-to-end marketing journeys, translates innovation into practical playbooks for the network, and ensures the Goodwill brand continues to grow in relevance with its audiences while supporting the mission delivery of local member organizations.


BASIC FUNCTION:

The Senior Director of Digital Acceleration & Brand Growth Marketing is responsible for setting and executing a multi-year, digital-first brand growth strategy for Goodwill Industries International (GII) and the Goodwill member network. This role designs and advances integrated digital marketing systems that strengthen brand equity, drive performance outcomes, and enable consistent and locally adaptable execution across markets.

A core function of the role is identifying emerging platforms, technologies, and marketing models, that help speed the delivery of actionable strategies, guidance, playbooks, and best practices for adoption across the member network. The role works closely with internal teams, executive leadership, member organizations, and external partners to ensure Goodwill brand and marketing capabilities continue to evolve in step with changing consumer behavior and category dynamics.


SPECIFIC DUTIES:

  1. Digital-First Brand Strategy Develop and lead enterprise-level, digital-first brand growth strategies aligned to GII’s business and mission objectives. Shape how the Goodwill brand is experienced across owned, paid, earned, and emerging digital platforms. Use a modern, digitally-native lens to advance brand positioning, messaging, storytelling and creative assets
  2. Digital Innovation Develop and optimize end-to-end digital marketing journeys that drive awareness, engagement, loyalty, and action.
  3. Performance & Consumer Journey Delivery Lead performance marketing strategies in partnership with analytics team, ensuring insights inform optimization and investment decisions. Champion experimentation, test-and-learn approaches, and scalable innovation across platforms and channels.
  4. Emerging Platforms & AI Enablement Identify emerging platforms, technologies, and marketing capabilities relevant to brand growth and local impact. Translate innovation into practical, actionable guidance (playbooks, pilots, toolkits, etc.) for the member network. Partner cross-functionally to advance responsible, effective AI adoption across marketing workflows.
  5. Network Enablement & Mobilization Serve as a strategic partner to Goodwill member organizations, providing leadership, guidance, and best practices to advance digital marketing maturity. Ensure brand systems, tools, and frameworks enable both consistency and local flexibility. Drive and support member adoption of marketing strategies that drive retail performance, donor engagement, and mission outcomes.
  6. Leadership, Collaboration & Measurement Lead and develop high-performing teams across digital, brand, creative and innovation. Collaborate with GII’s PR, Communications, Analytics, Government Relations, Mission, and Development teams. Measure and communicate performance through clear KPIs, insights, and executive-level reporting. Drive budget decisions that maximize impact and return on investment.
  7. Brand Stewardship and Protection Work in close partnership with Legal to steward Goodwill’s intellectual property, guide responsible digital acceleration and manage compliance implications of digital and AI-enabled marketing, and proactively address evolving risk landscapes tied to innovation, nonprofit regulation, and brand trust.

RELATIONSHIPS:

Internal: Frequent interaction with senior GII leadership and with cross-functional teams across GII.
Goodwill Members: Regular engagement with CEOs and marketing leaders across the member network.
External: Ongoing management and relationships with agencies, technology partners, vendors and industry leaders.


SKILLS NEEDED:

  1. Advanced digital marketing fluency across brand, performance marketing, marketing platforms, and customer journey design.
  2. Strong understanding of consumer behavior, digital ecosystems, and emerging marketing models.
  3. Demonstrated ability to translate innovation into scalable best practices and systems.
  4. Strong experience driving data-informed decision-making and performance measurement.
  5. Proven leadership skills with the ability to inspire, align, and mobilize teams and stakeholders.
  6. Strong strategic, analytical, and problem-solving capabilities.
  7. Excellent written and verbal communication skills, including exec-level storytelling.
  8. Highly collaborative, adaptable, and comfortable operating in complexity and change.


EDUCATION: Bachelor’s degree in marketing, communications, business, or related field required; MBA or advanced degree preferred.

EXPERIENCE: Minimum of 10 years of progressive experience in digital marketing, brand strategy, or growth marketing roles, with at least 5 years in senior leadership positions. Demonstrated success leading digital transformation, brand growth initiatives, and enterprise-level marketing strategies.

DECISION MAKING: Responsible for strategic decision-making and recommendations related to digital systems, brand growth strategies, innovation, and network enablement.

SUPERVISION: Team supervision with latitude given to functional roles to lead their initiatives aligned to organizational priorities.

PHYSICAL EFFORT: Generally sedentary; occasional walking/standing. Some travel required

EMOTIONAL EFFORT: Fast-paced, complex environment requiring comfort with change, complexity and multiple concurrent priorities.

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