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Brand Director Jobs (NOW HIRING)

asmodee est un leader mondial du jeu de societe, avec pour mission de rassembler les gens autour de jeux iconiques et d'experiences extraordinaires. Cotee au Nasdaq de Stockholm, notre siege ...

The brand director runs the day-to-day business, owning the client relationship, the health of the account, and the quality of the work. This role guides teams through complexity, bringing together ...

Marketing & Brand Coordinator BMI, Inc. - Littleton / Lake Gaston Area BMI, Inc. is seeking a motivated and creative individual to oversee marketing efforts across several growing local businesses ...

Marketing & Brand Coordinator BMI, Inc. - Littleton / Lake Gaston Area BMI, Inc. is seeking a motivated and creative individual to oversee marketing efforts across several growing local businesses ...

The Global Marketing Director, Marc Jacobs Fragrances will own together with the Vice President of Global marketing, the strategic leadership of the global fragrance marketing agenda: shaping brand ...

Brand Manager

Manhattan, NY · On-site

$80K - $100K/yr

The Brand Manager will support the Brand Director in the management and growth of the iconic Maison BCBG brands: BCBGMAXAZRIA, BCBG, BCBG Generation and BCBG Girls. Marquee Brands Marquee owns and ...

Sitting between the Brand Director and Junior Brand Managers, this role is responsible for managing day-to-day client accounts, executing strategies that drive sales, and ensuring exceptional service ...

The Global Marketing Director, Marc Jacobs Fragrances will own together with the Vice President of Global marketing, the strategic leadership of the global fragrance marketing agenda: shaping brand ...

Sitting between the Brand Director and Junior Brand Managers, this role is responsible for managing day-to-day client accounts, executing strategies that drive sales, and ensuring exceptional service ...

The Global Marketing Director, Marc Jacobs Fragrances will own together with the Vice President of Global marketing, the strategic leadership of the global fragrance marketing agenda: shaping brand ...

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Brand Director information

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$39K

$136.1K

$218K

How much do brand director jobs pay per year?

As of Jun 11, 2026, the average yearly pay for brand director in the United States is $136,066.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,000.00 and $184,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Brand Director, and why are they important?

To thrive as a Brand Director, you need expertise in brand strategy, market analysis, and marketing management, often supported by a degree in marketing or business and significant industry experience. Familiarity with brand management tools, digital marketing platforms, and analytics systems is typically required. Exceptional leadership, creativity, and strong communication skills help differentiate top performers in this role. These capabilities ensure cohesive brand messaging, effective team management, and the ability to drive business growth in a competitive market.

How much does a brand director earn?

A brand director typically earns between $100,000 and $180,000 annually, depending on experience, industry, and location. Senior brand directors or those in large companies may earn higher salaries, often supplemented with bonuses and benefits.

What Is a Brand Director?

A brand director oversees digital and traditional marketing for a brand, including researching current brand positioning and developing a unique brand identity that will connect with customers. Your job duties include hiring talent, coordinating with stakeholders across the organization, and developing brand guidelines and messaging policies. A career as a brand director requires you have some formal qualifications and education, typically at least a bachelor’s degree in marketing, business, or a related field, and prior experience in a creative role.

What is the highest paid position in marketing?

The highest paid positions in marketing are typically executive roles such as Chief Marketing Officer (CMO) or Vice President of Marketing, with salaries often exceeding six figures and sometimes reaching into the high hundreds of thousands or millions for large organizations. These roles require extensive experience, strategic leadership skills, and often a background in data analysis, branding, and digital marketing tools.

How does a Brand Director typically collaborate with other departments to ensure brand consistency across all channels?

As a Brand Director, you will regularly work with teams across marketing, product development, sales, and creative departments to ensure that the brand’s voice, messaging, and visual identity are consistent in every customer touchpoint. This often involves leading cross-functional meetings, developing brand guidelines, and reviewing campaign materials before launch. Maintaining open communication and providing clear direction are key to aligning diverse teams with the overarching brand strategy. This collaborative environment not only supports the brand's integrity but also provides valuable insights from different perspectives, enhancing both campaign effectiveness and professional growth.

What is the job of a brand director?

A brand director is responsible for developing and implementing strategies to build and maintain a company's brand identity, ensuring consistent messaging across all marketing channels. They oversee branding campaigns, collaborate with marketing and creative teams, and analyze market trends to enhance brand recognition and loyalty. Strong leadership, communication skills, and knowledge of branding tools are essential for this role.

How much do brand directors make in the US?

Brand directors in the US typically earn an average salary ranging from $100,000 to $180,000 annually, depending on experience, industry, and location. Senior brand directors or those in large companies may earn higher compensation, often including bonuses and benefits.

What does a Brand Director do?

A Brand Director is responsible for developing and implementing strategies to enhance a company's brand identity and market presence. They oversee brand messaging, ensure consistency across all marketing channels, and collaborate with creative, marketing, and product teams. Brand Directors analyze market trends, monitor competitor activities, and use consumer insights to guide branding decisions. Their work ultimately aims to build brand loyalty and drive business growth.
What cities are hiring for Brand Director jobs? Cities with the most Brand Director job openings:
What are the most commonly searched types of Brand jobs? The most popular types of Brand jobs are:
Who are the top companies hiring for Brand Director jobs? The top employers for Brand Director jobs are:
What states have the most Brand Director jobs? States with the most job openings for Brand Director jobs include:
Infographic showing various Brand Director job openings in the United States as of June 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $136,066 per year, or $65.4 per hour.
Brand Director, Social Strategy

Brand Director, Social Strategy

SoFi

San Francisco, CA

Other

Posted 9 days ago


Job description

The roleHelp Build the Next Iconic Financial Brand

Social is where brands earn relevance through culture, speed, creativity, and trust.

SoFi is looking for a Brand Director, Social Strategy to help lead the next era of our social brand presence - building breakthrough strategies, developing platform-native content, and shaping how millions of people experience SoFi online. This person will play a critical role in building awareness, making SoFi a household name, and driving long-term brand equity through social-first storytelling, cultural relevance, and best-in-class execution across platforms.

This role is for someone who understands both internet culture and brand building. Someone who can present a strategic vision to senior leadership, then jump into the feed and execute. Someone equally comfortable developing highly produced campaigns and scrappy content that cuts through because it feels native to the platform.

We're at a critical moment in growth. Our opportunity is massive across sports, creators, partnerships, live events, and social platforms and we need a leader who can help turn that momentum into awareness, consideration, and brand love.

You'll lead a small, high-impact team responsible for:

  • Building social strategies that break through
  • Leveraging member data and social trends to drive social strategies
  • Developing content systems that scale across platforms
  • Driving engagement, conversation, and cultural relevance
  • Turning performance insights into smarter creative and sharper execution
  • Moving fast without sacrificing quality or taste

From the NBA and TGL to SoFi Stadium and CMA Fest - we're only getting started.

What You'll Do
  • Lead and evolve SoFi's organic social strategy across platforms
  • Develop social concepts and content systems designed to drive awareness and consideration at scale
  • Identify emerging trends, formats, creators, and platform opportunities before they peak
  • Partner closely with internal creative teams and partners to bring ideas to life
  • Build content that flexes across polished campaigns, reactive moments, educational storytelling, creators, and low-lift native content
  • Partner closely with SoFi's Content team and brand journalists to create and distribute social-first educational content that helps audiences better understand their finances 
  • Translate data and platform insights into actionable creative direction
  • Help shape SoFi's voice, tone, and relevance in culture
  • Lead real-time social moments, community engagement, and live event amplification
  • Partner cross-functionally across brand, sports marketing, creative, legal/compliance, and leadership teams
  • Manage and mentor a small social team while raising the creative and strategic bar
What you'll need
  • 8+ years in social media, creator marketing or brand strategy
  • Deep understanding of platform behavior and internet culture
  • Proven experience building social strategies that drive measurable brand impact
  • Strong instincts across creative, copy, video, trends, and storytelling
  • Ability to leverage AI as a creative and operational force multiplier to accelerate ideation, content development, audience insights, testing, and execution
  • Ability to move seamlessly between strategy and execution
  • Experience operating in fast-paced, highly collaborative environments
  • Strong analytical mindset and comfort using performance data to guide decisions
  • Excellent communication and presentation skills
  • High standards, strong taste, and a bias toward action
Nice to have
  • Experience in fintech, sports, media, or culturally relevant brands
  • Experience activating around sports, live events, or creator partnerships
  • Hands-on content development and platform publishing experience