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Director Of Brand Strategy Jobs (NOW HIRING)

Travel Wyoming

Director of Brand Strategy

Cheyenne, WY · On-site

$140 - $180/hr

The Director of Brand Strategy is a core executive leadership role responsible for shaping, developing and executing comprehensive, fully-integrated brand strategies to promote Wyoming as a premier ...

New

Workiva, Inc.

Director of Brand Strategy

Ames, IA · On-site

Workiva is looking for a Director of Brand Strategy to serve as a key architect of our brand's growth and long-term evolution. You will bridge the gap between high-level market intelligence and world ...

Workiva, Inc.

Director of Brand Strategy

Workiva is looking for a Director of Brand Strategy to serve as a key architect of our brand's growth and long-term evolution. You will bridge the gap between high-level market intelligence and world ...

Potomac

Director of Brand Strategy

Bethesda, MD · On-site

$120 - $180/hr

Summary Potomac is seeking a Director of Brand Strategy with Advanced Copywriting Experience to help shape and amplify the firm's voice across every touchpoint. This is a strategic storytelling role ...

Game Seven

Director of Brand Strategy

New York, NY · On-site

$140K - $160K/yr

Role Overview As the Director of Brand Strategy, you set the tone, vision, and strategic direction for some of our biggest brand relationships, new business pursuits, and long-term sports ...

Game Seven

Director of Brand Strategy

New York, NY · On-site

$140K - $160K/yr

Role Overview As the Director of Brand Strategy, you set the tone, vision, and strategic direction for some of our biggest brand relationships, new business pursuits, and long-term sports ...

Quantum Sky

Director of Brand

Reston, VA · On-site

Description Quantum Sky is seeking a Director of Brand will define and steward the Quantum Sky ... This leader will translate Quantum Sky's company strategy, customer insights, and market ...

Tyto Athene, LLC

Director of Brand

Reston, VA · On-site

$175 - $200/hr

Shape and Own Quantum Sky's brand strategy and positioning. Define and evolve our positioning, value proposition, brand architecture, and strategic point of view to strengthen differentiation and ...

Quantum Sky

Director of Brand

Reston, VA · On-site

Description Quantum Sky is seeking a Director of Brand will define and steward the Quantum Sky ... This leader will translate Quantum Sky's company strategy, customer insights, and market ...

Wow

Dir, Brand Strategy

Nashua, NH · Hybrid

$160K/yr

You must be within 45 minutes of one of our offices located in Denver, Colorado or Salem, New Hampshire The Opportunity WOW! is seeking a visionary Director of Brand Strategy to define, protect, and ...

Wideopenwest

Dir, Brand Strategy

Denver, CO · On-site

$160K/yr

You must be within 45 minutes of one of our offices located in Denver, Colorado or Salem, New Hampshire The Opportunity WOW! is seeking a visionary Director of Brand Strategy to define, protect, and ...

Rockstar

Director of Brand

Los Angeles, CA · On-site

The CEO brings a strong point of view on brand strategy, creative direction, and cultural ... In the early stages, the Director will be writing briefs, reviewing creative in detail, managing ...

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Director Of Brand Strategy information

See salary details

$39K

$136.1K

$218K

How much do director of brand strategy jobs pay per year?

As of Sep 3, 2026, the average yearly pay for director of brand strategy in the United States is $136,066.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,000.00 and $184,500.00 per year, depending on experience, location, and employer.

What does a director of brand strategy do?

A Director of Brand Strategy is responsible for overseeing and guiding a company's overall brand vision, positioning, and messaging. They develop and implement strategies to strengthen brand identity, ensure consistency across all channels, and drive engagement with target audiences. This role often involves conducting market research, analyzing trends, collaborating with marketing and creative teams, and managing brand campaigns. The ultimate goal is to enhance brand value, differentiate from competitors, and support business growth.

What are the key skills and qualifications needed to thrive as a director of brand strategy, and why are they important?

To thrive as a Director Of Brand Strategy, you need expertise in brand management, marketing strategy, and market research, often supported by a degree in marketing, communications, or a related field. Familiarity with brand analytics platforms, content management systems, and digital marketing tools is typically required. Strong leadership, creative thinking, and excellent communication skills help you inspire teams and align stakeholders around a cohesive brand vision. These skills ensure the brand remains competitive, relevant, and resonates with target audiences in a dynamic marketplace.

How does a director of brand strategy typically collaborate with other departments within an organization?

A Director of Brand Strategy works closely with various departments such as marketing, product development, sales, and creative teams to ensure brand consistency across all touchpoints. This collaboration often involves aligning messaging, visual identity, and campaign objectives to support broader business goals. Regular cross-functional meetings and strategic planning sessions are common, allowing the Director to gather insights, share brand guidelines, and drive unified initiatives. Effective communication and relationship-building skills are essential for navigating these partnerships and achieving cohesive brand outcomes.

What is the difference between Director Of Brand Strategy vs Brand Manager?

AspectDirector Of Brand StrategyBrand Manager
ResponsibilitiesDevelops overall brand vision, long-term strategy, and positioningExecutes brand plans, manages campaigns, and oversees brand consistency
Required SkillsStrategic thinking, leadership, market researchCreative skills, project management, communication
ExperienceSenior marketing experience, often 8+ yearsMid-level marketing experience, 3-5 years
Work EnvironmentStrategic planning sessions, executive meetingsCampaign execution, cross-functional teams

The Director Of Brand Strategy focuses on shaping the overall brand vision and long-term strategy, working closely with executive leadership. In contrast, the Brand Manager handles day-to-day brand activities, campaign management, and implementation. Both roles require marketing expertise, but the director's role is more strategic and leadership-oriented, while the brand manager is more execution-focused.

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Director Of Brand Strategy jobs near you
Infographic showing various Director Of Brand Strategy job openings in the United States as of August 2026, with employment types broken down into 72% Full Time, 27% Part Time, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $136,066 per year, or $65.4 per hour.

Director of Brand Strategy

Wyoming Office of Tourism

Cheyenne, WY • On-site

Full-time

Posted 14 days ago

Job description

The Wyoming Office of Tourism (WOT) is the only statewide organization dedicated to growing the visitor economy. The WOT Brand Studio team serves Wyoming by championing the destination and the brand.


Basic Purpose:

The Director of Brand Strategy is a core executive leadership role responsible for shaping, developing and executing comprehensive, fully-integrated brand strategies to promote Wyoming as a premier travel destination. This position oversees multi-million dollar program budgets, brand positioning, creative campaigns, and communications to ensure a consistent and compelling brand image that drives tourism growth statewide.

As a member of the Executive Leadership Team, the Director of Brand Strategy serves as an enterprise-level strategic advisor, translating consumer, economic, technological, competitive and industry trends into long-term strategies that strengthen Wyoming's visitor economy and competitive position. Additionally, they represent WOT before elected officials, the Wyoming Office of Tourism Board of Directors, industry partners and contracted vendors as well as at local, regional, and national industry events and forums.


Essential Duties:

  • Lead the development and execution of integrated, high-impact brand strategies and creative campaigns to ensure Wyoming connects with the target audience and resonates as a tourism destination.
  • Translate global travel trends, macroeconomic shifts, and competitive intelligence into forward-looking strategies that expand Wyoming's visitor economy, while leading scenario planning and risk assessment across a 3- to 5-year planning horizon.
  • Champion the responsible evaluation and deployment of artificial intelligence, automation, emerging technologies, and advanced analytics to improve marketing effectiveness, audience personalization, productivity, and organizational decision-making while maintaining appropriate standards for brand integrity and data privacy.
  • Monitor and analyze brand performance metrics, such as brand awareness, perception, and loyalty, and make recommendations to optimize brand performance.
  • Integrate research, economic impact, visitor behavior, attribution, conversion, resident sentiment and other performance data into strategic decision-making. Establish meaningful measures of effectiveness and clearly communicate ROI and organizational performance to leadership, policymakers and stakeholders.
  • Build and direct collaborative, strategic relationships with partners and stakeholders. Clearly articulate organizational strategy, marketing investment, performance and economic impact and demonstrate the political and organizational acumen necessary to operate successfully in a public-sector environment.
  • Lead, coach, and empower a high-performing Brand Studio by setting clear performance targets, providing training and development opportunities, and aligning team goals with organizational strategy.

Supervision Exercised:

The Director of Brand Strategy oversees the entire Brand Studio team and directly manages the Brand Integrations and Communications Sr. Managers and Brand Studio Sr. Coordinator. Responsible for leading with agile performance principles.


Position Requirements:

  • Education and or/training equivalent to a Bachelor's degree in marketing, public relations or a related field plus at least seven (7) years of professional experience developing tourism related initiatives.
  • Excellent interpersonal skills.
  • Peopledevelopment and influencing skills; able to build and lead strong teams.
  • Experience leading large and complex initiatives.
  • Excellent public presentation and interaction skills.


Key Competencies

The ideal candidate is:

  • A Thoughtful Change Champion: Challenges conventional approaches, embraces complexity, and takes calculated risks grounded in research, data, and organizational objectives.
  • An Enterprise-Minded Strategist: Energized by uncertainty and capable of leading teams through complex, evolving industry landscapes.
  • A Relationship & Trust Builder: Skilled at cultivating deep, trusting partnerships across public and private sectors, state agencies, and industry partners.
  • An Effective Communicator: Possesses top-tier presentation, diplomatic, and storytelling abilities suitable for legislative hearings, board meetings, and media engagements.
  • A People Developer: Committed to building inclusive, high-trust team cultures that foster individual strengths and drive optimal organizational results.


WOT offers an inclusive, competitive compensation package and is an at-will employer.

Apply