ZipRecruiter

Log In

1

Director Of Brand Strategy Jobs (NOW HIRING)

Teachstone

Director of Brand Strategy

We are looking for a visionary, highly strategic, and market-making Director of Brand Strategy to establish, elevate, and lead Teachstone's brand strategy across narrative, creative, and content.

Teachstone

OR

We are looking for a visionary, highly strategic, and market-making Director of Brand Strategy to establish, elevate, and lead Teachstone's brand strategy across narrative, creative, and content.

Cooley

Associate Director of Brand Strategy

Reston, VA · On-site

Associate Director of Brand Strategy Cooley is seeking an Associate Director of Brand Strategy to join the Marketing and Client Development team. Position summary: This role is part of the Strategy ...

next page

Showing results 1-20

All JobsOf Brand Strategy JobsDirector Of Brand Strategy Jobs

Director Of Brand Strategy information

See salary details

$39K

$136.1K

$218K

How much do director of brand strategy jobs pay per year?

As of Jul 20, 2026, the average yearly pay for director of brand strategy in the United States is $136,066.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,000.00 and $184,500.00 per year, depending on experience, location, and employer.

Is director higher than Cmo?

In most organizations, a Chief Marketing Officer (CMO) is a C-level executive responsible for overall marketing strategy, making the CMO higher in hierarchy than a Director of Brand Strategy. The Director typically reports to the CMO or other senior executives and focuses on implementing specific branding initiatives within the broader marketing leadership. The exact hierarchy can vary depending on the company's size and structure.

What does a brand strategy director do?

A brand strategy director develops and oversees the long-term vision and positioning of a company's brand. They analyze market trends, define brand messaging, and collaborate with marketing and creative teams to ensure consistent brand identity across channels. Strong leadership, strategic thinking, and experience with branding tools are essential for this role.

How much does a VP of brand strategy make?

A Vice President of Brand Strategy typically earns between $130,000 and $250,000 annually, depending on the company size, industry, and location. Compensation may also include bonuses, stock options, and other benefits, reflecting senior leadership responsibilities in brand development and strategic planning.

What are the key skills and qualifications needed to thrive as a Director Of Brand Strategy, and why are they important?

To thrive as a Director Of Brand Strategy, you need expertise in brand management, marketing strategy, and market research, often supported by a degree in marketing, communications, or a related field. Familiarity with brand analytics platforms, content management systems, and digital marketing tools is typically required. Strong leadership, creative thinking, and excellent communication skills help you inspire teams and align stakeholders around a cohesive brand vision. These skills ensure the brand remains competitive, relevant, and resonates with target audiences in a dynamic marketplace.

How does a Director of Brand Strategy typically collaborate with other departments within an organization?

A Director of Brand Strategy works closely with various departments such as marketing, product development, sales, and creative teams to ensure brand consistency across all touchpoints. This collaboration often involves aligning messaging, visual identity, and campaign objectives to support broader business goals. Regular cross-functional meetings and strategic planning sessions are common, allowing the Director to gather insights, share brand guidelines, and drive unified initiatives. Effective communication and relationship-building skills are essential for navigating these partnerships and achieving cohesive brand outcomes.

What is the difference between Director Of Brand Strategy vs Brand Manager?

AspectDirector Of Brand StrategyBrand Manager
ResponsibilitiesDevelops overall brand vision, long-term strategy, and positioningExecutes brand plans, manages campaigns, and oversees brand consistency
Required SkillsStrategic thinking, leadership, market researchCreative skills, project management, communication
ExperienceSenior marketing experience, often 8+ yearsMid-level marketing experience, 3-5 years
Work EnvironmentStrategic planning sessions, executive meetingsCampaign execution, cross-functional teams

The Director Of Brand Strategy focuses on shaping the overall brand vision and long-term strategy, working closely with executive leadership. In contrast, the Brand Manager handles day-to-day brand activities, campaign management, and implementation. Both roles require marketing expertise, but the director's role is more strategic and leadership-oriented, while the brand manager is more execution-focused.

What does a Director of Brand Strategy do?

A Director of Brand Strategy is responsible for overseeing and guiding a company's overall brand vision, positioning, and messaging. They develop and implement strategies to strengthen brand identity, ensure consistency across all channels, and drive engagement with target audiences. This role often involves conducting market research, analyzing trends, collaborating with marketing and creative teams, and managing brand campaigns. The ultimate goal is to enhance brand value, differentiate from competitors, and support business growth.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as senior brand strategists, media directors, and marketing executives often earn $150,000 or more annually. These positions typically require extensive experience, strong leadership skills, and proficiency with data analysis and branding tools.
More about Director Of Brand Strategy jobs
What cities are hiring for Director Of Brand Strategy jobs? Cities with the most Director Of Brand Strategy job openings:
What states have the most Director Of Brand Strategy jobs? States with the most job openings for Director Of Brand Strategy jobs include:
What job categories do people searching Director Of Brand Strategy jobs look for? The top searched job categories for Director Of Brand Strategy jobs are:
Director Of Brand Strategy jobs near you
Infographic showing various Director Of Brand Strategy job openings in the United States as of July 2026, with employment types broken down into 68% Full Time, 30% Part Time, 1% Temporary, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $136,066 per year, or $65.4 per hour.
Director of Brand Strategy

Director of Brand Strategy

Teachstone

Remote

Full-time

Medical, Dental, Retirement, PTO

Posted 11 days ago

Job description

Company Overview:Do you enjoy making a difference in a child's life, transforming education, and evolving learning? Come join Teachstone, the interaction company! Teachstone® was founded in 2008 to deliver the Classroom Assessment Scoring System® (CLASS®) nationwide and around the globe. Developed through years of research, the CLASS observation tool measures the interactions between teachers and children, which have been shown to drive learning and lifelong achievement. Teachstone helps organizations conduct classroom observations and provides professional development so that teachers improve, and children learn more. Our online subscription service, myTeachstone, simplifies CLASS implementation by combining observation data with a robust library of CLASS resources and professional development.
At Teachstone, everything we do is about improving the ways teachers interact with their students. We train coaches and observers, build and deliver online support programs, design professional development - all of it grounded in one proven fact: the interactions teachers have with students have a lasting impact on their academic and developmental success. By helping educators describe, measure and improve their interactions and relationships with students, Teachstone is transforming education nationwide, one interaction at a time.
Role Overview:
We are looking for a visionary, highly strategic, and market-making Director of Brand Strategy to establish, elevate, and lead Teachstone's brand strategy across narrative, creative, and content. Reporting to the VP of Marketing and Brand, this high-visibility leadership role will blend meticulous strategic thinking with strong creative judgment to strengthen Teachstone's market position as the ultimate trusted authority on educational interaction quality. You will develop and own how Teachstone is positioned in the market and ensure that positioning comes to life consistently across every digital, verbal, and physical touchpoint.
Role Responsibilities:
Brand Authority, Positioning & Market Creation
  • Establish Market Authority: Define and scale the corporate brand strategy, ensuring our market positioning as the essential institutional infrastructure for interaction quality.
  • Verbal Identity & Brand Voice: Own, define, and govern Teachstone's verbal identity, creating an authoritative, differentiated point of view that commands respect from policymakers, researchers, and enterprise buyers.
  • Ecosystem Architecture: Ensure brand consistency and absolute narrative clarity across diverse, high-stakes target audiences, programs, and B2B communication channels.
Creative Direction & Brand Governance
Creative Vision Ownership: Set a world-class visual identity and messaging standards, ensuring our design choices directly align with our business strategy.Strategic Brand Refresh: Design, operationalize, and lead a comprehensive corporate brand refresh, modernizing our visual footprint while balancing historical credibility with forward-looking market authority.Brand Governance Systems: Establish and scale brand guidelines and governance processes that empower cross-functional teams to self-activate the brand without diluting quality or consistency.
Content & Thought Leadership Translation
  • Thought Leadership Infrastructure: Build and drive our executive thought leadership strategy, transforming flagship data and research into powerful platforms that actively shape broader industry conversations.
  • Evidence Translation: Partner with the Research and Impact teams to translate complex, academic research and client outcomes into compelling, accessible market narratives that solve executive challenges (e.g., workforce retention, school readiness).
  • SEO & Content Distribution: Oversee data-driven storytelling, thought leadership pieces, and SEO content strategies to organically amplify our point of view and capture early market demand.
Digital Experience & Channel Ownership
  • Strategic Website Ownership: Serve as the executive owner of Teachstone's primary website, transforming it into the premier digital destination for brand storytelling, product positioning, and high-impact audience engagement.
  • UX & Conversion Balance: Lead website optimization initiatives, ruthlessly balancing authoritative brand storytelling and visual integrity with clear technical performance and lead generation frameworks.
Insights, Measurement & Cross-Functional Leadership
  • Audience & Market Intelligence: Leverage comprehensive customer research, competitive analysis, and voice-of-the-customer loops to identify new market opportunities and adjust positioning.
  • Brand Measurement Frameworks: Define and track metrics to prove brand equity impact, tracking lagging indicators like brand lift, share of voice (SOV), and brand influence on pipeline/revenue.
  • Team Leadership: Build and manage a high-performing team across brand strategy, creative, and content, fostering a culture of creativity, collaboration, and accountability.
  • Cross-Functional Collaboration: Partner with product, growth marketing, sales, and PR to ensure a cohesive brand experience and translate strategy into actionable creative briefs.

Role Qualifications:
  • 7+ years of experience across brand strategy, brand marketing, or creative content leadership. Proven experience at a company in EdTech, early childhood education, B2B SaaS, professional services, or deep mission-driven organizations is highly preferred.
  • A track record of moving a company from feature-selling to category-creation.
  • Strong strategic storytelling skills, with the ability to translate complex ideas, research, and product offerings into compelling narratives.
  • Experience overseeing creative development, including messaging, visual identity, and content strategy.
  • Experience managing and optimizing websites as a core brand and customer experience channel.
  • Strong understanding of brand measurement, market research, audience insights, and performance analytics.
  • Exceptional collaboration and influencing skills, with experience partnering across product, sales, growth marketing, customer success, and executive leadership teams.
  • Ability to balance long-term brand building with near-term business objectives and outcomes.
  • Experience with technical tools embedded in this function such as Wordpress, Adobe Suite, design tools, tracking tools, etc.
  • Experience with SEO, content distribution, and digital experience optimization.
  • Experience building, coaching, and developing high-performing teams.
  • High emotional intelligence (EQ) with a demonstrated ability to present, influence, defend creative choices, and partner directly with C-suite executives and founders.
  • Bachelor's degree in Marketing, Communications, Business, or a related field preferred.

What We Offer:
  • Fair, Competitive Pay: We ensure equal pay for equal work, using consistent salary bands based on market benchmarks, reviewed annually. Prior salaries, negotiation skills, or fear of conflict don't influence your pay.
  • Salary Range: $112,000 - $140,000
  • Comprehensive benefits: Medical/dental, 401(k), PTO, insurance, development opportunities. Details provided at offer Eligibility depends on your role and employment status.

Ready to Make a Difference?
At Teachstone, we believe that every interaction shapes a brighter future. If you're passionate about transforming education and want to be part of a team that's committed to meaningful impact, we want to hear from you. Apply today and help us create classrooms where every child thrives!
We encourage all individuals to apply and bring their unique perspectives to our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other characteristic protected by law. We value the different experiences and ideas our team members bring and believe they are essential to solving complex challenges and driving our mission forward.

Apply