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Director Of Brand Strategy Jobs (NOW HIRING)

Piping Rock

NY · On-site

$180 - $260/hr

Director, Brand Strategy & Business Growth Building 3900, 3900 Veterans Hwy., Bohemia, New York ... This role acts as a steward of the business, balancing brand growth opportunities with ...

Posted today

HIGHSCALE

Director of Brand Marketing

Los Angeles, CA · On-site

$80K - $100K/yr

We need a Director of Brand Marketing who can build brands that don't just get likes-they get ... Translate cultural trends into brand strategy. You know when a brand should jump on a meme and when ...

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How much do director of brand strategy jobs pay per year?

As of Aug 21, 2026, the average yearly pay for director of brand strategy in the United States is $136,066.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,000.00 and $184,500.00 per year, depending on experience, location, and employer.

What does a director of brand strategy do?

A Director of Brand Strategy is responsible for overseeing and guiding a company's overall brand vision, positioning, and messaging. They develop and implement strategies to strengthen brand identity, ensure consistency across all channels, and drive engagement with target audiences. This role often involves conducting market research, analyzing trends, collaborating with marketing and creative teams, and managing brand campaigns. The ultimate goal is to enhance brand value, differentiate from competitors, and support business growth.

What are the key skills and qualifications needed to thrive as a director of brand strategy, and why are they important?

To thrive as a Director Of Brand Strategy, you need expertise in brand management, marketing strategy, and market research, often supported by a degree in marketing, communications, or a related field. Familiarity with brand analytics platforms, content management systems, and digital marketing tools is typically required. Strong leadership, creative thinking, and excellent communication skills help you inspire teams and align stakeholders around a cohesive brand vision. These skills ensure the brand remains competitive, relevant, and resonates with target audiences in a dynamic marketplace.

How does a director of brand strategy typically collaborate with other departments within an organization?

A Director of Brand Strategy works closely with various departments such as marketing, product development, sales, and creative teams to ensure brand consistency across all touchpoints. This collaboration often involves aligning messaging, visual identity, and campaign objectives to support broader business goals. Regular cross-functional meetings and strategic planning sessions are common, allowing the Director to gather insights, share brand guidelines, and drive unified initiatives. Effective communication and relationship-building skills are essential for navigating these partnerships and achieving cohesive brand outcomes.

What is the difference between Director Of Brand Strategy vs Brand Manager?

AspectDirector Of Brand StrategyBrand Manager
ResponsibilitiesDevelops overall brand vision, long-term strategy, and positioningExecutes brand plans, manages campaigns, and oversees brand consistency
Required SkillsStrategic thinking, leadership, market researchCreative skills, project management, communication
ExperienceSenior marketing experience, often 8+ yearsMid-level marketing experience, 3-5 years
Work EnvironmentStrategic planning sessions, executive meetingsCampaign execution, cross-functional teams

The Director Of Brand Strategy focuses on shaping the overall brand vision and long-term strategy, working closely with executive leadership. In contrast, the Brand Manager handles day-to-day brand activities, campaign management, and implementation. Both roles require marketing expertise, but the director's role is more strategic and leadership-oriented, while the brand manager is more execution-focused.

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Director Of Brand Strategy jobs near you
Infographic showing various Director Of Brand Strategy job openings in the United States as of August 2026, with employment types broken down into 75% Full Time, 24% Part Time, and 1% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $136,066 per year, or $65.4 per hour.

Director, Brand Strategy

Starcom Mediavest Group Germany Gmbh

Manhattan, NY • On-site

$106K - $170K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 14 days ago

Job description

Company Description
CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people's lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment.
CoLab is a "Power of One" solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.
Job Description
The Director, Brand Strategy is the lead for uncovering breakthrough customer insights and translating them into big, creative marketing ideas for CoLab clients. This role is part of the creative organization, tightly integrated with creative teams, and reports to the SVP/Head of Brand Strategy. The Director will drive the evolution of marketing to meet the needs of todays empowered consumer, using data, creativity, and critical thinking.
Responsibilities
  • Leverage customer insight to inspire and guide the development of innovative brand strategies and creative marketing ideas.
  • Identify high-impact opportunities for developing breakthrough customer insight that drives brand growth.
  • Create and apply innovative approaches for uncovering customer insight, using both qualitative and quantitative research.
  • Proactively determine where in-depth understanding of consumer attitudes and behaviors can enhance client marketing success.
  • Translate key customer insights from client and CoLab data into actionable marketing program implications.
  • Partner with primary researchers, analytics teams, and client research organizations to improve the value of insights for marketing programs.
  • Optimize the impact of customer insight in the creative/program development process by inspiring and collaborating with creative teams.
  • Apply and champion CoLab's strategic approach to brand development, encouraging a 'pull' approach to marketing.
  • Lead team brainstorms to efficiently generate breakthrough insights and improve team contributions.
  • Build productive collaboration and enable successful teamwork across teams.
  • Demonstrate the impact of Brand Strategy by creating demand for its contributions.
  • Manage and mentor mid-level strategists/planners.

Qualifications
  • At least 7 years' experience in marketing, brand strategy, or strategic services organizations (e.g., advertising agency brand strategy group, management consulting, brand strategy firm, or large DM firm strategic planning group).
  • Expertise in qualitative research and experience applying innovative qualitative research techniques.
  • Familiarity with interpreting and applying quantitative research.
  • Undergraduate degree in a relevant discipline (e.g., history, American studies, political science, anthropology/sociology, journalism, or psychology); graduate degree (MBA, Masters) is a plus.
  • Familiarity with segmentation, analytics, and media research tools is a plus.
  • Exceptional customer insight skills and intuitive ability to understand consumer motivations.
  • Ability to distill 'human truths' from complex data sets.
  • Passion and empathy for the consumer's perspective.
  • Up-to-date knowledge of how marketing is evolving to meet the needs of empowered consumers.
  • Ability to challenge teams to uncover 'what's in it for the customer.'
  • Experience applying insights to marketing program development.
  • Strong communication, writing, and influence skills.
  • Inspirational leadership style and a passion for working with creative people.

Additional Information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: USD $106,780.00 - USD $170,937.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/17/2026.

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