What is a brand director?

A brand director oversees digital and traditional marketing for a brand, including researching current brand positioning and developing a unique brand identity that will connect with customers. Your job duties include hiring talent, coordinating with stakeholders across the organization, and developing brand guidelines and messaging policies. A career as a brand director requires you have some formal qualifications and education, typically at least a bachelor’s degree in marketing, business, or a related field, and prior experience in a creative role.