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Associate Athletic Director Jobs (NOW HIRING)

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Associate Athletic Director information

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How much do associate athletic director jobs pay per year?

As of Aug 8, 2026, the average yearly pay for associate athletic director in the United States is $62,246.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,500.00 and $77,000.00 per year, depending on experience, location, and employer.

What is the difference between Associate Athletic Director vs Athletic Director?

AspectAssociate Athletic DirectorAthletic Director
ResponsibilitiesSupports senior management, manages specific departments or programs, oversees operationsOverall leadership of athletic department, strategic planning, budget management, hiring
Required CredentialsRelevant experience in sports management, often a master's degree, certificationsExtensive experience in athletic administration, advanced degrees often preferred
Work EnvironmentCollege or university athletic departments, sports organizationsSame as Associate Athletic Director, higher-level decision-making

The main difference between an Associate Athletic Director and an Athletic Director lies in scope and responsibility. The Associate Athletic Director typically supports the department's leadership by managing specific areas, while the Athletic Director holds overall responsibility for the entire athletic program. Both roles require relevant experience and credentials, but the Athletic Director has broader strategic and administrative duties.

What is an associate athletic director?

Associate Athletic Directors are senior administrators within a college or university's athletic department who help oversee the daily operations, compliance, and strategic planning of sports programs. They often supervise specific areas such as compliance, facilities, marketing, or student-athlete services, and report to the Athletic Director. Their roles may include managing budgets, coordinating events, enforcing NCAA regulations, and supporting coaches and athletes. The position requires strong leadership, organizational, and communication skills, as well as a thorough understanding of collegiate athletics.

What are the key skills and qualifications needed to thrive as an associate athletic director, and why are they important?

To thrive as an Associate Athletic Director, you typically need a solid background in sports administration, budgeting, and compliance, often supported by a bachelor’s or master’s degree in sports management or a related field. Familiarity with NCAA regulations, athletic management software, and event scheduling systems is crucial. Exceptional leadership, communication, and organizational skills set top candidates apart by enabling effective team management and stakeholder engagement. These abilities are vital for maintaining program integrity, ensuring regulatory compliance, and delivering successful athletic programs.

How does an associate athletic director typically collaborate with coaches and other department staff?

An Associate Athletic Director works closely with coaches, trainers, and administrative staff to ensure the smooth operation of athletic programs. This collaboration often involves coordinating schedules, managing compliance with regulations, and supporting the development of student-athletes. Regular meetings and open communication are essential, as the Associate Athletic Director often acts as a bridge between coaching staff and upper administration, helping to align departmental goals and address challenges as they arise.
More about Associate Athletic Director jobs
What cities are hiring for Associate Athletic Director jobs? Cities with the most Associate Athletic Director job openings:
What are the most commonly searched types of Athletic Director jobs? The most popular types of Athletic Director jobs are:
What states have the most Associate Athletic Director jobs? States with the most job openings for Associate Athletic Director jobs include:
Infographic showing various Associate Athletic Director job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 68% Full Time, 28% Part Time, 1% Temporary, and 2% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $62,246 per year, or $29.9 per hour.

Executive Associate Athletic Director for Marketing

Stanford University

Stanford, CA • On-site

$360K - $448K/yr

Full-time

Medical, Retirement

Re-posted 14 days ago


Stanford University rating

7.8

Company rating: 7.8 out of 10

Based on 24 frontline employees who took The Breakroom Quiz

228th of 616 rated colleges and universities


Job description

Executive Associate Athletic Director for Marketing
Department: Stanford Athletics, Physical Education, and Recreation (DAPER)
Location: Stanford, CA (On-site)
Reports to: Chief Operating Officer (COO)
Job Code: 4144
Salary Range: $360,000 - $448,000
Stanford's Department of Athletics, Physical Education and Recreation ("DAPER") is the premier intercollegiate athletics program in the country. We are the proud Home of Champions! We lead the nation with 137 NCAA championship titles, won the Women's Capital One Cup four of the last five years, and have brought home the Learfield Director's Cup 26 times. We support nearly 900 student-athletes who compete on 36 intercollegiate athletics teams and also support the university's physical education, recreation and wellness initiatives. Our dedicated staff embody a culture of excellence, embrace our mission of scholar-athleticism and exemplify a relentless championship spirit. Our actions and staff are guided by the core tenets of the Athletics Department culture, "The DAPER Way," which are: Embrace Scholar-Athleticism, Pursue and Revere Excellence, Lead with Courage and Work Cohesively.
Position Summary
Stanford University is seeking an experienced, innovative storyteller to serve as Executive Associate Athletic Director for Marketing (Exec Assoc AD) for the Department of Athletics, Physical Education, and Recreation (DAPER). This pivotal leadership role will be responsible for defining and executing a brand vision that cultivates a deeper emotional connection to Stanford athletics, resulting in increased attendance, higher fan engagement, stronger donor affinity, and a larger Cardinal fanbase.
Reporting directly to the COO, the Exec Assoc AD will be a key cross-functional partner tasked with strengthening and growing diverse audiences. Working collaboratively, this proactive and data-driven leader must translate the unique academic and athletic excellence of Stanford into compelling narratives that resonate locally, nationally, and globally.
The Exec Assoc AD will be tasked with aggressively acquiring new audiences while stewarding the holistic development and experience of student-athletes. This creative marketing leader will embrace high expectations for themselves and others. They will bring a data-driven approach, bias for action, and strong results orientation.
The Exec Assoc AD will empower and directly manage seven direct reports. This leader will oversee DAPER's internal and external communications, External Relations, Fan Engagement, Digital Media, Brand, and both the Band and Cheer directors.
Core Responsibilities
Lead the Marketing and Storytelling Vision
  • Define and execute a comprehensive marketing strategy that is deeply aligned with Stanford's organizational goals and brand identity.
  • Own the development and maintenance of the brand identity, ensuring consistent, innovative storytelling and creative standards throughout the organization.
  • Lead the content team in developing compelling marketing materials, including long-form and real-time digital content that highlights the student-athlete experience.

Fan and Community Engagement
  • Directly oversee the Social Media and content teams to develop strategies that acquire new fans and foster a genuine emotional bond with the existing base.
  • Collaborate with Community Relations and Events to align marketing initiatives with community engagement goals.
  • Serve as a bridge builder to various parts of the university campus, including Student Life and the broader San Francisco Bay Area community.

High-Performing Team Leadership
  • Lead and mentor an impactful marketing team of creators, providing clear goals and professional development opportunities.
  • Provide exceptional mentorship to DAPER's sport- and operationally-focused employees to ensure a unified brand voice.
  • Serve as an active participant in strengthening and driving the culture within the DAPER leadership team.

Stakeholder Management and Partnerships
  • Maintain brand integrity across disparate groups of stakeholders, including the Admissions Committee and University Cabinet-level members.
  • Support the Chair of Athletics and development leadership in fundraising activities by adding value through creative marketing initiatives.
  • Serve as a liaison to academics and staff to service and evolve student support functions and academic excellence narratives.

Knowledge, Skills, and Abilities
  • Master Storyteller: 10+ years of storytelling and marketing experience with a proven ability to translate engagement data into innovative narratives.
  • Emotional Intelligence: Keen understanding of how to build deep relationships and foster a magnetic atmosphere for fans and student-athletes.
  • Cultural Stewardship: Thoughtful approach to the "new world" of college athletics, including NIL, while maintaining strict adherence to "Cardinal" values.
  • Collaborative Mindset: Superior influencing skills with the ability to connect dots across silos and remove friction.
  • Strategic Grit: Rigor, grit, and a relentless work ethic to balance multiple high-priority projects in a fast-paced environment.

Minimum Qualifications
  • Education: Bachelor's degree required; MBA or an advanced degree in Marketing or a related field is highly desirable.
  • Experience: 15+ years of progressive leadership experience in athletics administration, marketing, or strategic execution.
  • Content Leadership: 5+ years of supervisory experience leading diverse creative teams and content creators.
  • Industry Insight: Deep familiarity growing audiences; prior experience within the college athletics space and increasing fanbases is ideal.

DAPER's Integrity:
This position, along with all DAPER coaches and staff, is responsible for the integrity of Stanford's intercollegiate athletics program and for the reputation of Stanford University. This position is responsible for ensuring that his/her/their involvement with Athletics Department activities maintains the integrity of the University's reputation and does not negatively impact the relationship between the University and its faculty, staff, students and alumni. Additionally, this position must comply with University policies and procedures, NCAA and Conference rules and regulations.
Why Stanford is for you:
Imagine a world without search engines or social platforms. Consider lives saved through first-ever organ transplants and research to cure illnesses. Stanford University has revolutionized the way we live and enrich the world. Supporting this mission is our diverse and dedicated 17,000 staff. We seek talent driven to impact the future of our legacy. Our culture and unique perks empower you with:
  • Freedom to grow. We offer career development programs, tuition reimbursement, or audit a course. Join a TedTalk, film screening, or listen to a renowned author or global leader speak.
  • A caring culture. We provide superb retirement plans, generous time-off, and family care resources.
  • A healthier you. Climb our rock wall, or choose from hundreds of health or fitness classes at our world-class exercise facilities. We also provide excellent health care benefits.
  • Discovery and fun. Stroll through historic sculptures, trails, and museums.
  • Enviable resources. Enjoy free commuter programs, ridesharing incentives, discounts and more!

The expected pay range for this position is $360,000 - $448,000 per annum.
Stanford University provides pay ranges representing its good faith estimate of the salary or hourly wage the university reasonably expects to pay for a position upon hire. The pay offered to a selected candidate will be determined based on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, geographic location and external market pay for comparable jobs. At Stanford University, base pay represents only one aspect of the comprehensive rewards package.
At Stanford University, base pay represents only one aspect of the comprehensive rewards package. The Cardinal at Work website (https://cardinalatwork.stanford.edu/benefits-rewards) provides detailed information on Stanford's extensive range of benefits and rewards offered to employees. Specifics about the rewards package for this position may be discussed during the hiring process.
The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.
Consistent with its obligations under the law, the University will provide reasonable accommodations to applicants and employees with disabilities. Applicants requiring a reasonable accommodation for any part of the application or hiring process should contact Stanford University Human Resources by submitting a contact form.
Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

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