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How much do director athletic communications jobs pay per year?

As of Jul 30, 2026, the average yearly pay for director athletic communications in the United States is $62,246.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,500.00 and $77,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Director of Athletic Communications, and why are they important?

To thrive as a Director of Athletic Communications, you need expertise in public relations, media strategy, writing, and sports information management, generally supported by a bachelor's degree in communications, journalism, or a related field. Familiarity with content management systems, social media platforms, statistical software, and graphic design tools is typically required. Exceptional interpersonal skills, leadership, and the ability to work under pressure help you effectively manage communications and build strong relationships with media, athletes, and staff. These skills ensure successful promotion of athletic programs, maintain a positive public image, and facilitate clear, timely dissemination of information.

What are Director Athletic Communications?

A Director of Athletic Communications oversees all media relations and public communications for an athletic department or sports organization. Their responsibilities include managing press releases, coordinating interviews, maintaining the athletic website and social media, and serving as the primary contact for media inquiries. They work closely with coaches, athletes, and administrators to promote teams and events, ensuring a positive public image. Effective communication, strong organizational skills, and a deep understanding of sports are essential for success in this role.

How does a Director of Athletic Communications typically collaborate with coaches and student-athletes to promote athletic programs?

A Director of Athletic Communications works closely with coaches and student-athletes to craft compelling stories, manage interviews, and coordinate media appearances. They often serve as the main point of contact for all communications, ensuring that messaging aligns with the institution’s values and objectives. Regular meetings, media training sessions, and event planning are common, fostering a collaborative environment that helps highlight achievements and maintain positive public relations. This collaborative approach not only supports the athletes but also enhances the overall visibility of athletic programs.
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Director Athletic Communications jobs near you
Infographic showing various Director Athletic Communications job openings in the United States as of July 2026, with employment types broken down into 60% Full Time, 30% Part Time, 4% Temporary, and 6% Contract. Highlights an 99% Physical, and 1% Remote job distribution, with an average salary of $62,246 per year, or $29.9 per hour.

Assistant Athletic Director, Athletic Communications

Angelo State University

San Angelo, TX • On-site

Full-time

Posted 8 days ago

Angelo State University rating

6.0

Company rating: 6.0 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

560th of 613 rated colleges and universities

Job description

Posting Details
Position Information
Job Title
Assistant Athletic Director, Athletic Communications
Position Number
998589
Department
Athletics
Salary
Commensurate
Remote
No
Job Summary
Under general supervision and in conjunction with the goals and vision of the Director of Athletics, develops and directs an athletic communications program that successfully promotes ASU athletics, coaches and athletes in all appropriate venues and that increases both public participation in and local, state and national recognition of Ram and Rambelle athletics. Supervision of the athletic communications assistants, graduate-assistant, student-assistant and any voluntary assistants that work in the Office of Athletic Communications. Coordinate and direct to ensure proper home event coverage with regards to all aspects of athletic communications.
Essential Duties
  1. Promotes ASU athletes, coaches and sports through a variety of media, advertising, promotional, public relations and marketing strategies. Assists with monitoring and updating angelosports.com website with timely and accurate information, including game accounts, features, announcements and news.
  2. Compiles statistical and historical information on individual athletes and teams; prepares information and reports for the NCAA and LSC. Directs and oversees sports media relation strategies and manages/directs Assistant Director of Athletic Communications and graduate / student assistants.
  3. Responsible ensuring a successful strategy and production with regards to streaming of ASU Athletic events. Promotes positive media relations with local, state and national news organizations and coordinates coach and student-athlete appearances with media.
  4. Assists with game management, including set up, statistical reporting to meet NCAA and LSC requirements, including organization and coordination of press box and media area activities. Provides data and metrics with regards to streaming viewership and social media usage.
  5. Responsible for complying with all NCAA, LSC, Angelo State University, and Texas Tech University System policies, rules, and regulations. Other duties as assigned.

Knowledge, Skills and Abilities
Knowledge
  • Communications, journalism, and Web, and news and feature writing.
  • Print, broadcast, and web communication principles and strategies, including streaming of live events.
  • Sports and athletic programs, including basic sports statistical applications.
  • Marketing, advertising, public relations, and promotional principles and strategies.

Skills
  • Proficiency in Adobe Creative Suite applications, including Photoshop, InDesign, After Effects, Premiere Pro, and related software.
  • Interpersonal, oral, and written communication.

Abilities
  • Promote ASU athletics through multiple media, marketing, advertising, public relations, and promotional strategies.
  • Work effectively with a wide variety of individuals, including media representatives, coaches, faculty, student-athletes, and others.
  • Manage media staff and activities in compliance with university policies, procedures, and practices.

Minimum Qualifications
  • Bachelor's degree from a regionally accredited college or university in journalism, communications, marketing, public relations, advertising, or a closely related field.
  • Four years of experience in sports information, communications, marketing, or public relations.

Preferred Qualifications
  • Master's degree from a regionally accredited college or university in a related field.
  • Experience in sports marketing.
  • Experience serving as the primary or secondary communications contact for football.

Physical Requirements
This position requires prolonged periods of sitting, and intermittent standing, walking, reaching, bending and grasping. Basic manual dexterity and good hand-eye coordination are also necessary. Incumbent works both in and outdoors, and has periodic exposure to dust, pollen, heat, cold, and inclement weather.
EEO Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, or status as a protected veteran.
In compliance with the Americans with Disabilities Act (ADA), Angelo State University is committed to providing reasonable accommodations to ensure equal access to employment opportunities for qualified individuals with disabilities. We are committed to ensuring that a qualified individual with a disability has the same rights and privileges in employment as non-disabled employees. If an accommodation is requested for the job application process, please contact our office at (325) 942-2168 or email us at hr@angelo.edu.
Posting Detail Information
Posting Number
S1152P
Open Date
07/22/2026
Close Date
Desired Start Date
08/10/2026
Review Start Date
Open Until Filled
Yes
Special Instructions to Applicants
Required Number of References

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