To thrive as an Ad Operations Specialist, you need a solid understanding of digital advertising platforms, campaign management, and data analysis, usually supported by a bachelor’s degree in marketing, communications, or a related field. Experience with ad serving systems like Google Ad Manager, DoubleClick, and reporting tools such as Excel or BI platforms is highly valued, along with certifications like Google Ads. Strong organizational skills, problem-solving ability, and effective communication are crucial soft skills for this role. These capabilities are vital for efficiently launching and optimizing campaigns, resolving technical issues, and collaborating with internal teams and clients.