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Marketing Operations Specialist Jobs (NOW HIRING)

Netgain

Marketing Operations Specialist

Minnetonka, MN · On-site

Marketing Operations Specialist Location: Minnetonka, MN Summary Netgain is a cloud-managed services provider that services the Healthcare, Accounting, and Legal verticals. Netgain manages the entire ...

Yooz

Marketing Operations Specialist

Coppell, TX · On-site

S. team and looking for a Marketing Operations Specialist to help us .... What you'll do A Marketing Operations Specialist at Yooz is in charge of streamlining and optimizing marketing processes ...

Acculynx

Marketing Operations Specialist

Chicago, IL · On-site

Overview The Marketing Operations Specialist will play a pivotal role in ensuring marketing efforts deliver desired results. Utilizing a combination of technical expertise and analytical skills, your ...

AccuLynx

Marketing Operations Specialist

Chicago, IL · On-site

$80K - $100K/yr

Overview The Marketing Operations Specialist will play a pivotal role in ensuring marketing efforts deliver desired results. Utilizing a combination of technical expertise and analytical skills, your ...

Acculynx

Marketing Operations Specialist

Chicago, IL

Description Overview The Marketing Operations Specialist will play a pivotal role in ensuring marketing efforts deliver desired results. Utilizing a combination of technical expertise and analytical ...

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Marketing Operations Specialist information

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$35K

$58.3K

$82K

How much do marketing operations specialist jobs pay per year?

As of Aug 30, 2026, the average yearly pay for marketing operations specialist in the United States is $58,283.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,000.00 and $64,500.00 per year, depending on experience, location, and employer.

What is a marketing operations specialist?

Marketing Operations Specialists are professionals who manage and optimize the processes, technology, and data that support a marketing team’s campaigns and strategies. Their responsibilities often include overseeing marketing automation platforms, analyzing campaign performance metrics, maintaining data quality, and ensuring marketing activities align with business objectives. They work closely with both marketing and sales teams to streamline workflows and drive efficiency. This role is critical for ensuring that marketing initiatives are executed effectively and deliver measurable results.

What are the key skills and qualifications needed to thrive as a marketing operations specialist?

To thrive as a Marketing Operations Specialist, you need expertise in marketing analytics, campaign management, and process optimization, often supported by a degree in marketing, business, or a related field. Familiarity with marketing automation platforms (such as HubSpot or Marketo), CRM systems, and data analysis tools is typically required. Strong attention to detail, problem-solving abilities, and effective communication are standout soft skills for this role. These skills ensure efficient execution, accurate performance tracking, and alignment between marketing strategies and business objectives.

What are some common challenges faced by marketing operations specialists in managing marketing automation platforms?

Marketing Operations Specialists often encounter challenges such as integrating new tools with existing systems, maintaining data quality across multiple platforms, and ensuring campaign workflows run smoothly. They are responsible for troubleshooting technical issues, managing user access, and keeping up with frequent software updates. Collaboration with marketing, sales, and IT teams is crucial to resolve these challenges and optimize processes, making communication and project management skills highly valuable in this role.

What is the difference between Marketing Operations Specialist vs Marketing Coordinator?

AspectMarketing Operations SpecialistMarketing Coordinator
ResponsibilitiesFocuses on marketing processes, automation, data analysis, and technology managementAssists with campaign execution, content creation, and event coordination
Required SkillsData analysis, marketing automation tools, project managementCommunication, organization, basic marketing knowledge
Work EnvironmentTechnical, data-driven, cross-functional teamsCreative, campaign-focused, support teams
Common UsageUsed in tech, B2B, and data-heavy industriesUsed across various industries for campaign support

The Marketing Operations Specialist primarily manages marketing processes, automation, and data analysis, working closely with technical teams. In contrast, the Marketing Coordinator handles campaign support, content, and event coordination. Both roles are essential but differ in focus and technical requirements.

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Marketing Operations Specialist jobs near you
Infographic showing various Marketing Operations Specialist job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $58,283 per year, or $28 per hour.

Marketing Operations Specialist

Netgain

Minnetonka, MN • On-site

Full-time

Re-posted 13 days ago

Job description

Marketing Operations Specialist
Location: Minnetonka, MN
Summary
Netgain is a cloud-managed services provider that services the Healthcare, Accounting, and Legal verticals. Netgain manages the entire IT infrastructure for firms in these industries, providing a fully managed IT-as-a-service offering. The Legal business operates under a separate brand called Afinety and came via acquisition.
In a highly competitive market, Netgain stands out in its strong industry focus, deep technical expertise, and unwavering commitment to an exceptional client experience. Marketing is at the heart of demonstrating Netgain’s value proposition and differentiation. We are looking for a Marketing Operations Specialist to manage marketing operations to highlight how well-executed integrated marketing campaigns can drive pipeline and impact a company's top line. This role will familiarize you with all the marketing disciplines, setting you up to become a marketing leader as you grow in your career.
Netgain is in the midst of a transformation as it scales and expands from a regional MSP to a nationally recognized cloud services provider. In this role, the Marketing Operations Specialist will be a hands-on, key player actively responsible for driving this transformation, helping to establish creditability through thought leadership, and drive demand in partnership with the company’s verticalized sales teams.
This includes serving as the central hub for best-in-class execution of our email marketing and demand generation in support of the key strategic initiatives of the business. You will work with Pardot and Salesforce.com and other tools, helping to ensure that best practices for data management, workflow automation, campaign execution and reporting are consistently applied. This role will collaborate with the marketing team and vertical leaders to reach new prospects and to connect with existing clients through email including pre and post event communications, regular newsletters, long-tail email nurture flows, etc. Additionally, you will also be responsible for managing amp; maintaining the Afinety and Netgain websites as well as managing all digital programs including webinars and LinkedIn campaigns.
The Marketing Operations Specialist will partner with the head of marketing to introduce new foundational processes to establish a baseline for growth. The individual in this role will have an amazing opportunity to have hands-on learning opportunities working with marketing leadership and key business partners to create compelling and successful tactics to introduce new product and technology solutions and enhancements to the marketplace and our clients. Responsibilities include upholding the brand in all activity, supporting campaign, and advertising strategies, and managing the lead funnel process.
Essential Responsibilities
  • Be hyper focused on lead funnel process, hand off points to the sales team and tracking through the funnel to ensure no lead is left behind
  • Use Pardot as the “marketing engine” to manage the client journey, send emails, build workflows, nurture leads, and turn marketing data into insights.
  • Optimize segmentation, automation processes and lead lifecycle in Pardot that increases engagement with clients and prospects.
  • Own and deploy proactive strategies (coordinating with IT, Sales, and Client Ops) to ensure accurate reporting through accountability, seamless data normalization, data flow, hygiene, optimization, process integration, and Salesforce integrations
  • Analyze campaign performance and provide analytics, reports, data, and research to provide actionable insights to find areas of improvement, and show ROI through Google Analytics, Pardot, Salesforce.com, etc.
  • Work closely with vertical teams to understand their objectives to drive all nurture campaigns and collaborate to share operation and execution plans.
  • Evangelize Pardot best practices, including documentation, guidance, training, and enablement.
  • Continually create and manage platform performance, including users, roles, workspaces, programs, campaigns, lists, sync/system errors, forms, landing pages, tracking, automations, segmentation, lead routing, MQL structure, channel management, retention, and privacy policies.
  • Serve as primary marketing admin for the websites, webinar tool, and social media platforms.
Required Experience
  • B2B marketing experience required, technology experience preferred
  • 2+ years of experience in a marketing role, specifically in the areas of marketing operations or data.
  • 1+ years working as a Pardot Administrator, current or recent certification are required.
  • Working experience in Salesforce.com (specifically campaign, lead, account and contact objects) and Excel (pivot tables, look-ups, data analysis)
  • Analytical mindset and ability to interpret and communicate results to stakeholders.
  • Excellent direct and concise communication skills (verbal, written)
  • Detail-oriented amp; able to manage multiple projects simultaneously
  • Creative mindset and a willingness to try new things
  • Self-motivated with a positive attitude
  • Experience with Google Analytics
  • Strong proficiency in Microsoft Office Suite: Word, Excel, PowerPoint
  • Entrepreneurial attitude, self-motivated, and highly results-driven in a fast-paced and deadline-driven environment.

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