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Senior Marketing Operations Manager Jobs (NOW HIRING)

AppFolio

CO

$152K - $190K/yr

The Sr. Marketing Operations Manager is a senior marketing technology, go-to-market systems, and AI architecture leader responsible for designing, optimizing, and scaling the infrastructure ...

AppFolio

$152K - $190K/yr

The Sr. Marketing Operations Manager is a senior marketing technology, go-to-market systems, and AI architecture leader responsible for designing, optimizing, and scaling the infrastructure ...

AppFolio

GA

$152K - $190K/yr

The Sr. Marketing Operations Manager is a senior marketing technology, go-to-market systems, and AI architecture leader responsible for designing, optimizing, and scaling the infrastructure ...

AppFolio

CA

$152K - $190K/yr

The Sr. Marketing Operations Manager is a senior marketing technology, go-to-market systems, and AI architecture leader responsible for designing, optimizing, and scaling the infrastructure ...

Taxwell

Senior Marketing Operations Manager

We're looking for a motivated, detail-oriented Senior Marketing Operations Manager to help keep our creative engine running smoothly. Role Overview We're looking for a hands-on Senior Marketing ...

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$61.5K

$113.7K

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How much do senior marketing operations manager jobs pay per year?

As of May 29, 2026, the average yearly pay for senior marketing operations manager in the United States is $113,657.00, according to ZipRecruiter salary data. Most workers in this role earn between $90,000.00 and $131,000.00 per year, depending on experience, location, and employer.

What does a Senior Marketing Operations Manager do?

A Senior Marketing Operations Manager oversees the systems, processes, and data that support marketing strategy and execution. They manage marketing automation platforms, optimize workflows, and ensure data accuracy for reporting and analysis. Additionally, they collaborate with sales, analytics, and IT teams to enhance efficiency and drive revenue growth. Their role also includes measuring campaign performance and implementing best practices to improve marketing effectiveness.

What are the key skills and qualifications needed to thrive in the Senior Marketing Operations Manager position, and why are they important?

To thrive as a Senior Marketing Operations Manager, you need advanced expertise in marketing strategy, analytics, and process optimization, typically supported by a bachelor's degree in marketing, business, or a related field and several years of relevant experience. Proficiency with marketing automation platforms (such as HubSpot, Marketo, or Salesforce), data analytics tools, and certifications like PMP or Six Sigma are highly valuable. Exceptional leadership, project management, and cross-functional communication skills help you drive team effectiveness and organizational alignment. These skills ensure effective execution of marketing initiatives, maximized return on investment, and continuous improvement across complex marketing operations.

What are the typical day-to-day responsibilities of a Senior Marketing Operations Manager?

As a Senior Marketing Operations Manager, your daily responsibilities include overseeing campaign execution processes, managing the marketing technology stack, and analyzing performance metrics to optimize marketing efforts. You will coordinate with cross-functional teams—such as sales, creative, and IT—to ensure seamless project delivery and data integrity. Additionally, you will implement and refine operational workflows, manage budgets, and mentor junior staff within the marketing operations team. This role combines strategic planning with hands-on process management, requiring both big-picture thinking and close attention to detail.
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Senior Marketing Operations Manager jobs near you
Infographic showing various Senior Marketing Operations Manager job openings in the United States as of May 2026, with employment types broken down into 95% Full Time, 4% Part Time, and 1% Contract. Highlights an 89% Physical, 1% Hybrid, and 10% Remote job distribution, with an average salary of $113,657 per year, or $54.6 per hour.

Sr. Marketing Operations Manager

AppFolio

$152K - $190K/yr

Full-time

Posted 7 days ago

Job description

AppFolio is more than a company. We’re a community of dreamers, big thinkers, problem solvers, active listeners, and multipliers. At every opportunity, we set the pace while delivering innovation built to carry real estate into the future. One in which every experience feels effortless, yet meaningful. Where customers are empowered to take on any opportunity. We show up as one team, connected by our values to be a force for good. Because together, we have the power to create extraordinary outcomes for our customers, our communities, and ourselves.

 

The Sr. Marketing Operations Manager is a senior marketing technology, go-to-market systems, and AI architecture leader responsible for designing, optimizing, and scaling the infrastructure, workflows, and intelligence that power revenue growth. Rooted in Marketing Operations, this role leads and influences how go-to-market systems support new business acquisition, pipeline visibility, closed-won insights, customer growth, and partner-assisted motions across the revenue lifecycle.

 

Reporting to the Sr. Director, Marketing Operations, this leader will work closely with Marketing, Sales, Revenue Operations, IT, and Business Systems to execute technical and AI-enabled strategies across the GTM lifecycle. The ideal candidate is both a hands-on operator and a strategic architect who can connect platforms, data, and processes across the customer journey, translating business goals into scalable systems and measurable outcomes.

 

Your Impact
  • Serve as the senior expert in Marketing Operations architecture, GTM systems strategy, and AI-enabled process design.
  • Design and evolve a scalable marketing and GTM systems ecosystem supporting acquisition, pipeline progression, customer growth, retention, and partner-led motions.
  • Assess current tools and processes to optimize, replace, sunset, or enhance systems in support of an AI-forward go-to-market strategy.
  • Identify and implement AI use cases that improve conversion, efficiency, personalization, visibility into closed-won outcomes, and growth opportunities.
  • Partner cross-functionally to improve system connectivity, workflow standards, and reporting across demand generation, customer expansion, and partner programs.
  • Evaluate current and emerging technologies, build business cases, and recommend improvements that enhance scalability, business impact, and operational resilience.
  • Maintain and optimize core workflows in Marketing and Sales, including troubleshooting, change management, and ongoing performance improvement.
  • Provide mentorship, documentation, and knowledge sharing to strengthen team capability and operational consistency.
Qualifications
  • Proven experience in marketing technology architecture, lifecycle operations, lead management, data flow design, and cross-functional systems optimization.
  • Strong understanding of how AI can be applied to inbound conversion, lead qualification, workflow automation, engagement orchestration, revenue intelligence, and content operations.
  • Experience with AI-enabled and adjacent platforms would be highly desirable.
  • Strong ability to create scalable processes, operational efficiency, and technical clarity across complex systems.
  • Exceptional organizational skills and attention to detail with a high level of accuracy.
  • Excellent written and verbal communication skills.
  • Strong analytical, strategic thinking, and problem-solving capabilities.
  • Comfortable balancing innovation with operational rigor, governance, and measurable business outcomes.
  • BS degree in IT, Computer Science, Business, Marketing, or equivalent working experience.

 

Must Have
  • 7+ years of related marketing operations experience helping manage, implement, configure, optimize, and scale multiple technical platforms in support of high-level go-to-market strategies.
  • Demonstrated ability to evaluate, implement, or operationalize AI-enabled tools, workflows, or strategies within Marketing, Sales, Revenue Operations, or customer journey programs.
  • Advanced and applied B2B experience supporting MAP (Marketo) and CRM (Salesforce) for enterprise organizations.

 

Location
Find out more about our locations by visiting our site. 
Compensation & Benefits
The compensation that we reasonably expect to pay for this role is: $152,000 - $190,000 [base pay]. The actual compensation for this role will be determined by a variety of factors, including but not limited to the candidate’s skills, education, experience, and internal equity.

Please note that compensation is just one aspect of a comprehensive Total Rewards package. The compensation range listed here does not include additional benefits or any discretionary bonuses you may be eligible for based on your role and/or employment type.
Regular full-time employees are eligible for benefits - see here.

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