Digital Ad Trafficker
Atlanta, GA · On-site
The Digital Ad Trafficker is responsible for assisting the Campaign Manager in campaign trafficking, management, optimization and reporting for all digital ad campaigns. In direct support of Ad Sales ...
Digital Ad Trafficker
Atlanta, GA · On-site
The Digital Ad Trafficker is responsible for assisting the Campaign Manager in campaign trafficking, management, optimization and reporting for all digital ad campaigns. In direct support of Ad Sales ...
Digital Ad Trafficker
Atlanta, GA · On-site
The Digital Ad Trafficker is responsible for assisting the Campaign Manager in campaign trafficking, management, optimization and reporting for all digital ad campaigns. In direct support of Ad Sales ...
Digital Ad Trafficker
Atlanta, GA · On-site
The Digital Ad Trafficker is responsible for assisting the Campaign Manager in campaign trafficking, management, optimization and reporting for all digital ad campaigns. In direct support of Ad Sales ...
The Digital Ad Trafficker is responsible for assisting the Campaign Manager in campaign trafficking, management, optimization and reporting for all digital ad campaigns. In direct support of Ad Sales ...
The Digital Ad Trafficker is responsible for assisting the Campaign Manager in campaign trafficking, management, optimization and reporting for all digital ad campaigns. In direct support of Ad Sales ...
The Digital Ad Trafficker is responsible for assisting the Campaign Manager in campaign trafficking, management, optimization and reporting for all digital ad campaigns. In direct support of Ad Sales ...
The Digital Ad Trafficker is responsible for assisting the Campaign Manager in campaign trafficking, management, optimization and reporting for all digital ad campaigns. In direct support of Ad Sales ...
Trafficker AdOps
Burbank, CA · On-site
Burbank, California Summary Entravision's Ad Operations team is looking for a new Digital Trafficker to join our team! This role will include day-to-day responsibilities of trafficking and managing ...
Trafficker AdOps
Burbank, CA · On-site
Burbank, California Summary Entravision's Ad Operations team is looking for a new Digital Trafficker to join our team! This role will include day-to-day responsibilities of trafficking and managing ...
Trafficker AdOps
Burbank, CA · On-site
Burbank, California Summary Entravision's Ad Operations team is looking for a new Digital Trafficker to join our team! This role will include day-to-day responsibilities of trafficking and managing ...
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Trafficker AdOps
Burbank, CA · On-site
Burbank, California Summary Entravision's Ad Operations team is looking for a new Digital Trafficker to join our team! This role will include day-to-day responsibilities of trafficking and managing ...
Ad agency for YouTube channel
Toledo, OH · On-site
$75K - $100K/yr
Benefits: * Bonus based on performance * Employee discounts * Flexible schedule We are seeking an advertising agency consultant to sell sponsored YouTube ads on our channel, Appliancevideo.com. Our ...
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Ad agency for YouTube channel
Toledo, OH · On-site
$75K - $100K/yr
Benefits: * Bonus based on performance * Employee discounts * Flexible schedule We are seeking an advertising agency consultant to sell sponsored YouTube ads on our channel, Appliancevideo.com. Our ...
Senior Ad Trafficking Specialist
Irving, TX · On-site
$74K - $92K/yr
We are seeking a highly experienced and strategically-minded Senior Ad Trafficking Specialist with 5-8 years of extensive hands-on expertise in Google Campaign Manager 360 (CM360) to join our dynamic ...
Senior Ad Trafficking Specialist
Irving, TX · On-site
$74K - $92K/yr
We are seeking a highly experienced and strategically-minded Senior Ad Trafficking Specialist with 5-8 years of extensive hands-on expertise in Google Campaign Manager 360 (CM360) to join our dynamic ...
Media Ad Trafficking
Annapolis, MD · On-site
$50K - $60K/yr
Diagnose ad serving problems and interface with the team and/or clients to identify solutions * Assist with documenting, updating, and maintaining ad specs, trafficking, and workflow procedures for ...
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Media Ad Trafficking
Annapolis, MD · On-site
$50K - $60K/yr
Diagnose ad serving problems and interface with the team and/or clients to identify solutions * Assist with documenting, updating, and maintaining ad specs, trafficking, and workflow procedures for ...
Execute ad trafficking updates such as ad campaign optimization, delivery schedule, creative rotation, and key-value targeting. * Document and maintain department processes and best practices.
Execute ad trafficking updates such as ad campaign optimization, delivery schedule, creative rotation, and key-value targeting. * Document and maintain department processes and best practices.
Seasonal Ad Operations Coordinator
Inglewood, CA · On-site
$30 - $35/hr
Execute ad trafficking updates such as ad campaign optimization, delivery schedule, creative rotation, and key-value targeting. * Document and maintain department processes and best practices.
Seasonal Ad Operations Coordinator
Inglewood, CA · On-site
$30 - $35/hr
Execute ad trafficking updates such as ad campaign optimization, delivery schedule, creative rotation, and key-value targeting. * Document and maintain department processes and best practices.
What you'll Do * Develop, productize, and operate capabilities based on artificial intelligence for end to end ad trafficking (across DSPs, social platforms and AdCloud), metadata/taxonomy ...
What you'll Do * Develop, productize, and operate capabilities based on artificial intelligence for end to end ad trafficking (across DSPs, social platforms and AdCloud), metadata/taxonomy ...
Lead and manage a group of Ad Trafficking Coordinators and Managers, fostering a high-performance culture, continuous improvement, and professional development. Oversee the entire ad trafficking ...
Lead and manage a group of Ad Trafficking Coordinators and Managers, fostering a high-performance culture, continuous improvement, and professional development. Oversee the entire ad trafficking ...
This person owns, operates, and continuously evolve AI-powered and automated solutions across the ad tech ecosystem including ad trafficking, taxonomy creation, metadata tracking, media activation ...
This person owns, operates, and continuously evolve AI-powered and automated solutions across the ad tech ecosystem including ad trafficking, taxonomy creation, metadata tracking, media activation ...
This person owns, operates, and continuously evolve AI-powered and automated solutions across the ad tech ecosystem including ad trafficking, taxonomy creation, metadata tracking, media activation ...
This person owns, operates, and continuously evolve AI-powered and automated solutions across the ad tech ecosystem including ad trafficking, taxonomy creation, metadata tracking, media activation ...
Media Operations Specialist
Oakland, CA · On-site
Ad trafficking platforms - expert hands-on: Google Campaign Manager 360 (CM360), Google Ad Manager (GAM), Display & Video 360 (DV360), Search Ads 360 (SA360). * Retailer ad servers and self-service ...
Media Operations Specialist
Oakland, CA · On-site
Ad trafficking platforms - expert hands-on: Google Campaign Manager 360 (CM360), Google Ad Manager (GAM), Display & Video 360 (DV360), Search Ads 360 (SA360). * Retailer ad servers and self-service ...
Ad Operations Manager
Chicago, IL · On-site
$94K - $124K/yr
Ad Operations Manager Location : Chicago, IL preferred (or remote for extremely well-qualified ... You'll play a lead role in trafficking ads, reporting on how they perform, and quality-checking ...
Ad Operations Manager
Chicago, IL · On-site
$94K - $124K/yr
Ad Operations Manager Location : Chicago, IL preferred (or remote for extremely well-qualified ... You'll play a lead role in trafficking ads, reporting on how they perform, and quality-checking ...
Campaign Trafficking & Execution: Lead the end-to-end trafficking process within CM360, including placement creation, creative assignment, tag generation, and tracking ad delivery across video (VAST ...
Campaign Trafficking & Execution: Lead the end-to-end trafficking process within CM360, including placement creation, creative assignment, tag generation, and tracking ad delivery across video (VAST ...
Media Operations Specialist
Oakland, CA · On-site
Ad trafficking platforms - expert hands-on: Google Campaign Manager 360 (CM360), Google Ad Manager (GAM), Display & Video 360 (DV360), Search Ads 360 (SA360). * Retailer ad servers and self-service ...
Media Operations Specialist
Oakland, CA · On-site
Ad trafficking platforms - expert hands-on: Google Campaign Manager 360 (CM360), Google Ad Manager (GAM), Display & Video 360 (DV360), Search Ads 360 (SA360). * Retailer ad servers and self-service ...
Media Operations Specialist
Oakland, CA · On-site
Ad trafficking platforms - expert hands-on: Google Campaign Manager 360 (CM360), Google Ad Manager (GAM), Display & Video 360 (DV360), Search Ads 360 (SA360). * Retailer ad servers and self-service ...
Media Operations Specialist
Oakland, CA · On-site
Ad trafficking platforms - expert hands-on: Google Campaign Manager 360 (CM360), Google Ad Manager (GAM), Display & Video 360 (DV360), Search Ads 360 (SA360). * Retailer ad servers and self-service ...
Ad Trafficker information
What are the key skills and qualifications needed to thrive as an ad trafficker?
To thrive as an Ad Trafficker, you need strong attention to detail, analytical skills, and a solid understanding of digital advertising principles, often supported by a degree in marketing, communications, or a related field. Proficiency with ad serving platforms such as Google Ad Manager, DoubleClick, and familiarity with tracking and reporting tools are typically required. Excellent organizational skills, clear communication, and the ability to manage multiple campaigns simultaneously help individuals stand out in this role. These skills ensure the accurate setup, execution, and optimization of ad campaigns, driving effective delivery and client satisfaction.
What is an ad trafficker?
An ad trafficker submits and uploads advertisements to broadcast, print, digital, or internet advertising venues. You monitor the progress of advertisement campaigns from their development through the deadline. Your duties include monitoring billing, marketing, and ad placement. Other responsibilities include developing ad strategies for a specific audience or geographic location. You facilitate workflow and communication, meet all deadlines, and publish advertisements at the right time. You may also use code including HTML, Flash, or Java. You troubleshoot inaccuracies, monitor larger campaigns, and generate reports on advertising sales.
What is the difference between Ad Trafficker vs Digital Media Buyer?
| Aspect | Ad Trafficker | Digital Media Buyer |
|---|---|---|
| Primary Role | Manage and optimize ad campaigns, set up ad tags, monitor performance | Plan, negotiate, and purchase ad space across digital platforms |
| Skills & Certifications | Knowledge of ad servers, analytics, basic HTML, certifications like Google Ads | Negotiation skills, media planning, certifications like Google Ads, programmatic buying |
| Work Environment | Advertising agencies, digital marketing teams, media companies | Media agencies, digital marketing firms, in-house marketing teams |
While both roles work within digital advertising, Ad Traffickers focus on campaign setup and management, ensuring ads run smoothly. Digital Media Buyers concentrate on purchasing ad space and negotiating placements. Both roles often collaborate but have distinct responsibilities within the digital marketing ecosystem.
What are some common challenges ad traffickers face when managing multiple campaigns simultaneously?
Ad Traffickers often juggle several campaigns at once, each with different requirements, deadlines, and platforms. A major challenge is maintaining accuracy and attention to detail while ensuring all creatives and tracking tags are implemented correctly and campaigns launch on schedule. Effective communication with account managers, creative teams, and clients is essential to quickly resolve issues or last-minute changes. Staying organized and using ad management tools can help streamline workflows and minimize errors.
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Job description
Company Description
The Weather Channel is the world's leading cross-platform media company with a portfolio that includes The Weather Channel television network, TWC digital properties (weather.com, mobile and tablet applications) and Weather Services International (WSI). Headquartered in Cobb County since 1982, The Weather Channel brand has connected millions of consumers by providing the most accurate weather forecasts, 24 hours a day. Seen in more than 100 million U.S. households, The Weather Channel network is one of the most widely-distributed cable networks. The Weather Channel online properties reach 60 million unique Web consumers each month. This includes 32 million consumers monthly through weather.com on mobile Web and mobile apps. TWC has the No.1 app on all smartphones and is the second most used app on all smartphones. WSI provides business-to-business weather services to media, aviation, marine and energy sectors.
Job Description
The Digital Ad Trafficker is responsible for assisting the Campaign Manager in campaign trafficking, management, optimization and reporting for all digital ad campaigns. In direct support of Ad Sales, persons in this role must be able to translate client needs into actionable tasks and see them through to completion.
Duties and Responsibilities
Qualifications
Qualifications
Additional Information
The Weather Channel is the world's leading cross-platform media company with a portfolio that includes The Weather Channel television network, TWC digital properties (weather.com, mobile and tablet applications) and Weather Services International (WSI). Headquartered in Cobb County since 1982, The Weather Channel brand has connected millions of consumers by providing the most accurate weather forecasts, 24 hours a day. Seen in more than 100 million U.S. households, The Weather Channel network is one of the most widely-distributed cable networks. The Weather Channel online properties reach 60 million unique Web consumers each month. This includes 32 million consumers monthly through weather.com on mobile Web and mobile apps. TWC has the No.1 app on all smartphones and is the second most used app on all smartphones. WSI provides business-to-business weather services to media, aviation, marine and energy sectors.
Job Description
The Digital Ad Trafficker is responsible for assisting the Campaign Manager in campaign trafficking, management, optimization and reporting for all digital ad campaigns. In direct support of Ad Sales, persons in this role must be able to translate client needs into actionable tasks and see them through to completion.
Duties and Responsibilities
- Support sales team with launch and trafficking functions for advertisers online advertising campaigns.
- Provide QA and troubleshooting support for ad campaigns.
- Provide administrative support as necessary in the form of contract review, order entry or client reporting.
- Establish and maintain strong relationships within the Sales organization.
Qualifications
Qualifications
- Bachelor's degree in Math, Engineering, Finance or similar discipline or equivalent experience.
- 1-2 years managing complex operational processes in online advertising or related industry.
- Familiarity with ad systems and technologies including Doubleclick, Operative, Yieldex or similar systems and technologies.
- Knowledge of HTML, JavaScript and Flash.
- Proficient with MS Excel.
- Knowledge of rich media vendors such as Mediamind and Pointroll.
Additional Information