Traffic and distribute ad tags to vendors within established deadlines, proactively addressing any implementation challenges. * Collaborate closely with partners, resolving discrepancies in reporting ...
Quick apply
Traffic and distribute ad tags to vendors within established deadlines, proactively addressing any implementation challenges. * Collaborate closely with partners, resolving discrepancies in reporting ...
Traffic and distribute ad tags to vendors within established deadlines, proactively addressing any implementation challenges. * Collaborate closely with partners, resolving discrepancies in reporting ...
Quick apply
Traffic and distribute ad tags to vendors within established deadlines, proactively addressing any implementation challenges. * Collaborate closely with partners, resolving discrepancies in reporting ...
Specialist, Ad Tech Services
Philadelphia, PA · On-site
$40K - $75K/yr
Traffic and distribute ad tags to vendors within established deadlines, proactively addressing any implementation challenges. * Collaborate closely with partners, resolving discrepancies in reporting ...
Specialist, Ad Tech Services
Philadelphia, PA · On-site
$40K - $75K/yr
Traffic and distribute ad tags to vendors within established deadlines, proactively addressing any implementation challenges. * Collaborate closely with partners, resolving discrepancies in reporting ...
Specialist, Ad Tech Services
Chesterbrook, PA · On-site
$40K - $75K/yr
Traffic and distribute ad tags to vendors within established deadlines, proactively addressing any implementation challenges. * Collaborate closely with partners, resolving discrepancies in reporting ...
Specialist, Ad Tech Services
Chesterbrook, PA · On-site
$40K - $75K/yr
Traffic and distribute ad tags to vendors within established deadlines, proactively addressing any implementation challenges. * Collaborate closely with partners, resolving discrepancies in reporting ...
Traffic and distribute ad tags to vendors within established deadlines, proactively addressing any implementation challenges. * Collaborate closely with partners, resolving discrepancies in reporting ...
Quick apply
Traffic and distribute ad tags to vendors within established deadlines, proactively addressing any implementation challenges. * Collaborate closely with partners, resolving discrepancies in reporting ...
Specialist, Ad Tech Services
Parsippany, NJ · On-site
$40K - $75K/yr
Traffic and distribute ad tags to vendors within established deadlines, proactively addressing any implementation challenges. * Collaborate closely with partners, resolving discrepancies in reporting ...
Specialist, Ad Tech Services
Parsippany, NJ · On-site
$40K - $75K/yr
Traffic and distribute ad tags to vendors within established deadlines, proactively addressing any implementation challenges. * Collaborate closely with partners, resolving discrepancies in reporting ...
Specialist, Ad Tech Services
$40K - $75K/yr
Traffic and distribute ad tags to vendors within established deadlines, proactively addressing any implementation challenges. * Collaborate closely with partners, resolving discrepancies in reporting ...
Specialist, Ad Tech Services
$40K - $75K/yr
Traffic and distribute ad tags to vendors within established deadlines, proactively addressing any implementation challenges. * Collaborate closely with partners, resolving discrepancies in reporting ...
Specialist, Ad Tech Services
Chesterbrook, PA · On-site
$40K - $75K/yr
Traffic and distribute ad tags to vendors within established deadlines, proactively addressing any implementation challenges. * Collaborate closely with partners, resolving discrepancies in reporting ...
Specialist, Ad Tech Services
Chesterbrook, PA · On-site
$40K - $75K/yr
Traffic and distribute ad tags to vendors within established deadlines, proactively addressing any implementation challenges. * Collaborate closely with partners, resolving discrepancies in reporting ...
Specialist, Ad Tech Services
$40K - $75K/yr
Traffic and distribute ad tags to vendors within established deadlines, proactively addressing any implementation challenges. * Collaborate closely with partners, resolving discrepancies in reporting ...
Specialist, Ad Tech Services
$40K - $75K/yr
Traffic and distribute ad tags to vendors within established deadlines, proactively addressing any implementation challenges. * Collaborate closely with partners, resolving discrepancies in reporting ...
Specialist, Ad Tech Services
$40K - $75K/yr
Traffic and distribute ad tags to vendors within established deadlines, proactively addressing any implementation challenges. * Collaborate closely with partners, resolving discrepancies in reporting ...
Specialist, Ad Tech Services
$40K - $75K/yr
Traffic and distribute ad tags to vendors within established deadlines, proactively addressing any implementation challenges. * Collaborate closely with partners, resolving discrepancies in reporting ...
Specialist, Ad Tech Services
$40K - $75K/yr
Traffic and distribute ad tags to vendors within established deadlines, proactively addressing any implementation challenges. * Collaborate closely with partners, resolving discrepancies in reporting ...
Specialist, Ad Tech Services
$40K - $75K/yr
Traffic and distribute ad tags to vendors within established deadlines, proactively addressing any implementation challenges. * Collaborate closely with partners, resolving discrepancies in reporting ...
Specialist, Ad Tech Services
Philadelphia, PA · On-site
$40K - $75K/yr
Traffic and distribute ad tags to vendors within established deadlines, proactively addressing any implementation challenges. * Collaborate closely with partners, resolving discrepancies in reporting ...
Specialist, Ad Tech Services
Philadelphia, PA · On-site
$40K - $75K/yr
Traffic and distribute ad tags to vendors within established deadlines, proactively addressing any implementation challenges. * Collaborate closely with partners, resolving discrepancies in reporting ...
Specialist, Ad Tech Services
$40K - $75K/yr
Traffic and distribute ad tags to vendors within established deadlines, proactively addressing any implementation challenges. * Collaborate closely with partners, resolving discrepancies in reporting ...
Specialist, Ad Tech Services
$40K - $75K/yr
Traffic and distribute ad tags to vendors within established deadlines, proactively addressing any implementation challenges. * Collaborate closely with partners, resolving discrepancies in reporting ...
Specialist, Ad Tech Services
$40K - $75K/yr
Traffic and distribute ad tags to vendors within established deadlines, proactively addressing any implementation challenges. * Collaborate closely with partners, resolving discrepancies in reporting ...
Specialist, Ad Tech Services
$40K - $75K/yr
Traffic and distribute ad tags to vendors within established deadlines, proactively addressing any implementation challenges. * Collaborate closely with partners, resolving discrepancies in reporting ...
Specialist, Ad Tech Services
Philadelphia, PA · On-site
$40K - $75K/yr
Traffic and distribute ad tags to vendors within established deadlines, proactively addressing any implementation challenges. * Collaborate closely with partners, resolving discrepancies in reporting ...
Specialist, Ad Tech Services
Philadelphia, PA · On-site
$40K - $75K/yr
Traffic and distribute ad tags to vendors within established deadlines, proactively addressing any implementation challenges. * Collaborate closely with partners, resolving discrepancies in reporting ...
Specialist, Ad Tech Services
$40K - $75K/yr
Traffic and distribute ad tags to vendors within established deadlines, proactively addressing any implementation challenges. * Collaborate closely with partners, resolving discrepancies in reporting ...
Specialist, Ad Tech Services
$40K - $75K/yr
Traffic and distribute ad tags to vendors within established deadlines, proactively addressing any implementation challenges. * Collaborate closely with partners, resolving discrepancies in reporting ...
Specialist, Ad Tech Services
$40K - $75K/yr
Traffic and distribute ad tags to vendors within established deadlines, proactively addressing any implementation challenges. * Collaborate closely with partners, resolving discrepancies in reporting ...
Specialist, Ad Tech Services
$40K - $75K/yr
Traffic and distribute ad tags to vendors within established deadlines, proactively addressing any implementation challenges. * Collaborate closely with partners, resolving discrepancies in reporting ...
Assisting with trafficking ad campaigns Minimum Requirements 3-4 years of experience in Digital Ad Ops, Media Buying, or Analytics Bachelor's degree or related work experience A great depth of ...
Assisting with trafficking ad campaigns Minimum Requirements 3-4 years of experience in Digital Ad Ops, Media Buying, or Analytics Bachelor's degree or related work experience A great depth of ...
Sales Ad Ops
Waltham, MA · On-site
This position is responsible for preparing proposals and contracts, entering orders, coordinating with traffic and billing departments, and maintaining accurate client records. The Sales Ad Ops works ...
Sales Ad Ops
Waltham, MA · On-site
This position is responsible for preparing proposals and contracts, entering orders, coordinating with traffic and billing departments, and maintaining accurate client records. The Sales Ad Ops works ...
Campaign Manager, Ad Ops (Temporary)
OR · Remote
$40 - $65/hr
Lead the end-to-end trafficking process within CM360, including placement creation, creative assignment, and tracking ad delivery. * Manage advanced floodlight configurations and Amazon tags ...
Campaign Manager, Ad Ops (Temporary)
OR · Remote
$40 - $65/hr
Lead the end-to-end trafficking process within CM360, including placement creation, creative assignment, and tracking ad delivery. * Manage advanced floodlight configurations and Amazon tags ...
Ad Trafficker information
What are the key skills and qualifications needed to thrive as an Ad Trafficker, and why are they important?
To thrive as an Ad Trafficker, you need strong attention to detail, analytical skills, and a solid understanding of digital advertising principles, often supported by a degree in marketing, communications, or a related field. Proficiency with ad serving platforms such as Google Ad Manager, DoubleClick, and familiarity with tracking and reporting tools are typically required. Excellent organizational skills, clear communication, and the ability to manage multiple campaigns simultaneously help individuals stand out in this role. These skills ensure the accurate setup, execution, and optimization of ad campaigns, driving effective delivery and client satisfaction.
What is an Ad Trafficker?
An Ad Trafficker is a digital advertising professional responsible for setting up, managing, and optimizing online ad campaigns across various platforms. They handle the technical aspects of placing ads, such as uploading creative assets, configuring targeting options, scheduling campaign dates, and monitoring performance. Ad traffickers work closely with advertisers, publishers, and ad operations teams to ensure campaigns are delivered smoothly and meet their objectives. Their work is crucial in ensuring that ads reach the right audience and generate the desired outcomes for clients.
What Is an Ad Trafficker?
An ad trafficker submits and uploads advertisements to broadcast, print, digital, or internet advertising venues. You monitor the progress of advertisement campaigns from their development through the deadline. Your duties include monitoring billing, marketing, and ad placement. Other responsibilities include developing ad strategies for a specific audience or geographic location. You facilitate workflow and communication, meet all deadlines, and publish advertisements at the right time. You may also use code including HTML, Flash, or Java. You troubleshoot inaccuracies, monitor larger campaigns, and generate reports on advertising sales.
What is the difference between Ad Trafficker vs Digital Media Buyer?
| Aspect | Ad Trafficker | Digital Media Buyer |
|---|---|---|
| Primary Role | Manage and optimize ad campaigns, set up ad tags, monitor performance | Plan, negotiate, and purchase ad space across digital platforms |
| Skills & Certifications | Knowledge of ad servers, analytics, basic HTML, certifications like Google Ads | Negotiation skills, media planning, certifications like Google Ads, programmatic buying |
| Work Environment | Advertising agencies, digital marketing teams, media companies | Media agencies, digital marketing firms, in-house marketing teams |
While both roles work within digital advertising, Ad Traffickers focus on campaign setup and management, ensuring ads run smoothly. Digital Media Buyers concentrate on purchasing ad space and negotiating placements. Both roles often collaborate but have distinct responsibilities within the digital marketing ecosystem.
What are some common challenges Ad Traffickers face when managing multiple campaigns simultaneously?
Ad Traffickers often juggle several campaigns at once, each with different requirements, deadlines, and platforms. A major challenge is maintaining accuracy and attention to detail while ensuring all creatives and tracking tags are implemented correctly and campaigns launch on schedule. Effective communication with account managers, creative teams, and clients is essential to quickly resolve issues or last-minute changes. Staying organized and using ad management tools can help streamline workflows and minimize errors.
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Full-time
Posted 6 days ago
Job description
Do you thrive in a fast-paced environment where precision and collaboration are key? Are you passionate about the ever-evolving world of digital advertising?Â
Compas is seeking a highly motivated and detail-oriented Specialist to join our dynamic Ad Operations team. In this role, you will play a crucial part in ensuring the seamless execution and delivery of digital ad campaigns for our clients.Â
What You'll Do:Â
- Manage the full lifecycle of digital ad campaigns, from trafficking and testing to implementation and quality assurance.Â
- Become an expert in IAB specifications, ensuring all creative assets meet these standards.Â
- Traffic and distribute ad tags to vendors within established deadlines, proactively addressing any implementation challenges.Â
- Collaborate closely with partners, resolving discrepancies in reporting, creative, and trafficking, always striving for flawless execution.Â
- Master the art of floodlight tag creation in CM360, ensuring accurate implementation and quality assurance.Â
- Be a champion for knowledge sharing, assisting internal teams in staying ahead of the curve on ad serving technologies (Ad Blocking, Ad Verification, Programmatic, Dynamic Creatives, Cookie deprecation, etc.).Â
- Partner with Client and Media teams to guarantee proper UTM execution across all tactics.Â
- Be a stickler for process, ensuring all internal teams adhere to established procedures and protocols.Â
- Troubleshoot technical issues related to internal and external ad server systems.Â
- Coordinate seamlessly with third-party vendors, including Programmatic Engines, ad verification partners, and survey vendors.Â
- Contribute to the development and maintenance of Ad Serving Standard Operating Procedures (SOPs).Â
- Provide guidance and training to junior team members, fostering their growth and development.Â
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What You'll Bring:Â
- Minimum 1 year of experience in a specialist role within the digital media industry.Â
- Strong understanding of ad tech fundamentals and concepts.Â
- Working knowledge of Google Campaign Manager (GCM).Â
- Proficiency in Microsoft Office Suite.Â
- Exceptional organizational skills and meticulous attention to detail.Â
- Excellent verbal and written communication skills, with the ability to present information clearly and concisely.Â
- Proven ability to prioritize tasks, manage time effectively, and deliver under tight deadlines while juggling multiple projects.Â
- Proactive and self-motivated, with a knack for anticipating challenges and taking initiative.Â
- Strong collaborative skills, with the ability to build positive relationships with cross-functional teams.Â
- Adaptable and flexible, thriving in a fast-paced and dynamic environment.Â
- Customer-centric approach, dedicated to providing exceptional service to both internal and external stakeholders.Â
- Comfortable navigating ambiguity and eager to learn and contribute wherever needed.Â
- Experience working with various ad serving platforms.Â
The base salary for this position at the time of this posting may range from $40k to $75k. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications.