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Lead Generation Must-Have Resume Skills and Keywords

Are you interested in improving your job outlook and increasing your salary? How can you demonstrate that you are the most qualified candidate for a Lead Generation position? Of course continuing to gain experience working as a Lead Generation may be your best qualification, but there are other ways you can also develop your skills, like continuing education or volunteer opportunities. More immediately, however, you can be ready for your next opportunity or promotion by educating yourself about the duties, responsibilities, and required skills of a Lead Generation and making sure your resume reflects your experience properly.

We designed the ZipRecruiter Career Keyword Mapper to help you solve this problem and hopefully improve your resume. Using machine learning tools paired with industry research, our Marketplace Research Team helped analyze millions of job postings and resumes to identify the most important keywords related to Lead Generation jobs. Our goal is to help you discover opportunities to improve your resume or to help you understand what skills and qualifications you need to be a Lead Generation or to advance your career into beyond this role.

Top Skills Mentioned in Job Descriptions

Top
10
Job Skills
The top three keywords employers use in Lead Generation job descriptions are Lead Generation appearing in 29.72% of postings, Communication Skills 13.63%, and CRM appearing in 10.38%. 53.73% of Lead Generation job postings have at least one of these terms indicating the value employers place commonly place on these experiences when hiring candidates. Customer Service, Collaboration and Scheduling are still quite important, but a smaller sliceof the employer Lead Generation job postings with their combined total of 23.23%. At 23.04%, Database, Social Media, MS Office, and Qualifying Leads appear far less frequently, but are still a significant portion of the 10 top Lead Generation skills and requirements according to employers.

Top Skills Mentioned in Resumes

Top
10
Job Skills
The top three keywords people who held Lead Generation descriptions listed on their resumes are Lead Generation (appearing on 31.91%), Customer Service (appearing on 15.74%), and Scheduling (appearing on 9.36%). 57.01% of resumes with Lead Generation descriptions have at least one of these terms. The Resume Checklist will help you make sense of whether or not employers are also demanding these skills. Data Entry, MS Office, and CRM are still quite common, and a respectable share of skills found on resumes for Lead Generation with 21.7% of the total. At 21.28%, English Speaking, Detail Oriented, Social Media, and Business Administration appear far less frequently, but are still a significant portion of the 10 top Lead Generation skills and qualifications found on resumes.

Most Important Skills Required to Be a Lead Generation as Listed by Employers and Employees

Here is a simple table of the top 10 skills and qualifications as listed by employers in Lead Generation job postings since January of 2018, followed by the top 10 skills and qualifications most commonly listed by people who held the title of Lead Generation on their resumes.
Top Lead Generation Skills
Skills Required by Employers Share
Lead Generation 29.72%
Communication Skills 13.63%
CRM 10.38%
Customer Service 9.41%
Collaboration 7.46%
Scheduling 6.36%
Database 6.23%
Social Media 5.97%
MS Office 5.65%
Qualifying Leads 5.19%
Skills Listed by Employees Share
Lead Generation 31.91%
Customer Service 15.74%
Scheduling 9.36%
Data Entry 8.51%
MS Office 7.23%
CRM 5.96%
English Speaking 5.53%
Detail Oriented 5.53%
Social Media 5.11%
Business Administration 5.11%

Lead Generation Resume Checklist

Our Resume Keyword Checklist is based upon an analysis of the most commonly found terms within both job descriptions and resumes for Lead Generation positions. Our algorithm helps isolate phrases and patterns to identify the most frequently recurring and reused keywords from each data source, while correcting for uncommon and outlier results. Various heuristic methodologies are then applied to ultimately create two top 20 lists of the most important and significant skills, certificates and requirements found within Lead Generation job postings and resumes. We then merge the two lists together and use a combination of statistics and rules-based scenarios to create a list that is audited by the Marketplace Research team, and finally turned into the checklist you see below. Our hope is that knowing this information can help you make your best impression with your next potential employer.
Uncommon Keywords on Lead Generation Resumes
Job Descriptions
Resumes
25%
50%
75%
100%
Qualifying Leads
Interpersonal Skills
Communication Skills
Inside Sales
Collaboration
Business Developement
Employer job listings frequently list Qualifying Leads, Interpersonal Skills, Communication Skills, Inside Sales, Collaboration or Business Developement as requirements in Lead Generation job descriptions; however, candidates mention them far less frequently on their resumes. If you possess any or all of these experiences, including these keywords prominently on your resume when applying for a Lead Generation position may help you stand out more to hiring managers.
Common Keywords on Lead Generation Resumes
Job Descriptions
Resumes
25%
50%
75%
100%
Database
CRM
Proactive
Outbound Calling
Innovation
Social Media
Lead Generation
B2B Sales
MS Office
English Speaking
Scheduling
Customer Service
Technical
Detail Oriented
Email Marketing
Problem Solving Skills
Digital Marketing
Both employer job listings and resumes from people who’ve held the position of Lead Generation tend to always include skills and requirements found in this list. Whether you’ve only got Database, CRM, Proactive, Outbound Calling, Innovation, Social Media, Lead Generation, B2B Sales, MS Office, English Speaking, Scheduling, Customer Service, Technical, Detail Oriented, Email Marketing, Problem Solving Skills or Digital Marketing in your background and experience, make sure to highlight the term prominently on your resume. As a candidate you’ll be competing with many others who are bound to have as many as you (or more!) of these common resume keywords highlighted in their application for a job as a Lead Generation.
Uncommon Keywords on Lead Generation Job Descriptions
Job Descriptions
Resumes
25%
50%
75%
100%
Analysis
Facilitation
Microsoft Excel
Search Engine Optimization
Employer job listings rarely list Analysis, Facilitation, Microsoft Excel or Search Engine Optimization as important skills or qualifications in Lead Generation job descriptions. Nevertheless, candidates mention them much more commonly in their resumes. If you possess any or all of these experiences, including these keywords prominently on your resume when applying for a Lead Generation position may go unnoticed or even discounted by hiring managers.

FAQs about Lead Generation Skills and Resume Keywords

What are the most important Lead Generation job skills to have on my resume?

The most common important skills required by employers are Database, CRM, Proactive, Outbound Calling, Innovation, Social Media and Lead Generation. These skills and requirements are just as likely to be mentioned by employers as well as on resumes of people that held a position as a Lead Generation, suggesting that having these keywords on a resume are important for success as a Lead Generation. Additionally, employer Lead Generation job descriptions list Qualifying Leads as a desirable experience, even though Qualifying Leads appears 6.67 times less on resumes, suggesting that it's worth considering including this keyword if you possess the experience.

What are the least important Lead Generation job skills to have on my resume?

Although you'd probably love to load up your resume with every possible keyword you can, employers tend to look for the things they specify in the job description. Our analysis suggests that highlighting too prominently terms like Analysis, Facilitation, Microsoft Excel and Search Engine Optimization may be something to reconsider. These 4 terms appear 2.22, 2.44, 3.38 and 3.43 times less frequently, respectively, than in job descriptions for a Lead Generation position. This implies that highlighting any of these keywords on your resume may not be a great way to impress a potential employer.

How do I make sure my resume has all of the right keywords for a Lead Generation position?

Unless your resume has a good density of the following skills and experience listed, you may not be considered for the role of Lead Generation. Make sure to include a strong showing for the following keywords on your resume:
  • Database
  • CRM
  • Proactive
  • Outbound Calling
  • Innovation
  • Social Media
  • Lead Generation
  • B2B Sales
  • MS Office
  • English Speaking
  • Scheduling
  • Customer Service
  • Technical
  • Detail Oriented
  • Email Marketing
Additionally employers frequently list the following as desirable qualities in a Lead Generation candidate, but they are far less common on most resumes:
  • Qualifying Leads
  • Interpersonal Skills
  • Communication Skills
  • Inside Sales
  • Collaboration
  • Business Developement
Finally people who held the position of a Lead Generation and list it on their resume are adding these terms that are less likely to be noticed by employers. You may want to consider downplaying these terms on your Lead Generation application:
  • Analysis
  • Facilitation
  • Microsoft Excel
  • Search Engine Optimization

Before applying for a Lead Generation job

At ZipRecruiter, we understand better than anyone the importance of using the right keywords to describe your experience — it’s crucial to attracting the right employers! We built our business on the ability to effectively match job seekers with employers using AI-technology that understands your resume and how likely you are to be noticed by a potential future employer. Having a ZipRecruiter profile that showcases your most relevant skills and abilities can help you get recruited into a new role as a Lead Generation. Get started on your journey with a new ZipRecruiter Profile today!