Lead Generation Salary
$19.5K - $27.5K
11% of jobs
$32.2K is the 25th percentile. Wages below this are outliers.
$27.5K - $35.5K
24% of jobs
The median wage is $39K / yr.
$35.5K - $43.5K
34% of jobs
$48.7K is the 75th percentile. Wages above this are outliers.
$43.5K - $51.5K
9% of jobs
$51.5K - $59.5K
5% of jobs
$59.5K - $67.5K
5% of jobs
$67.5K - $75.5K
4% of jobs
$75.5K - $83.5K
3% of jobs
$83.5K - $91.5K
2% of jobs
$91.5K - $99.5K
1% of jobs
$99.5K - $107.5K
1% of jobs
$19.5K
$38K
$105.5K
$46,178
/year
$22.20
/hour
Lead Generation Salary Comparison by Location
Nationwide
United States
$46,178
Columbus
Ohio
$44,604
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How much does a Lead Generation make?
As of Sep 1, 2026, the average annual pay for a Lead Generation in the United States is $46,178 a year.
Just in case you need a simple salary calculator, that works out to be approximately $22.20 an hour. This is the equivalent of $888/week or $3,848/month.
While ZipRecruiter is seeing annual salaries as high as $105,500 and as low as $19,500, the majority of Lead Generation salaries currently range between $32,000 (25th percentile) to $51,500 (75th percentile) with top earners (90th percentile) making $79,000 annually across the United States. The average pay range for a Lead Generation varies greatly (by as much as 19500), which suggests there may be many opportunities for advancement and increased pay based on skill level, location and years of experience.
A Lead Generation in your area makes on average $44,604 per year, or $1,574 (3.409%) less than the national average annual salary of $46,178. Ohio ranks number 30 out of 50 states nationwide for Lead Generation salaries.
To estimate the most accurate annual salary range for Lead Generation jobs, ZipRecruiter continuously scans its database of millions of active jobs published locally throughout America.
Find your next high paying job as a Lead Generation on ZipRecruiter today.
What are Top 10 Highest Paying Cities for Lead Generation Jobs
We've identified 10 cities where the typical salary for a Lead Generation job is above the national average. Topping the list is Stanford, MT, , with Barrow, AK, and Nome, AK, close behind in the second and third positions. Nome, AK, beats the national average by $11,106 (24.1%), and Stanford, MT, furthers that trend with another $12,079 (26.2%) above the $46,178 average.
With these 10 cities having average salaries higher than the national average, the opportunities for economic advancement by changing locations as a Lead Generation appears to be exceedingly fruitful.
Finally, another factor to consider is the average salary for these top 10 cities varies very little at 6% between Stanford, MT, and San Francisco, CA, , reinforcing the limited potential for much wage advancement. The possibility of a lower cost of living may be the best factor to use when considering location and salary for a Lead Generation role.
City | Annual Salary | Hourly Wage |
|---|---|---|
Stanford, MT | $58,257 | $28.01 |
Barrow, AK | $57,528 | $27.66 |
Nome, AK | $57,284 | $27.54 |
Cupertino, CA | $56,972 | $27.39 |
Berkeley, CA | $56,543 | $27.18 |
Atqasuk, AK | $56,229 | $27.03 |
Sitka, AK | $55,630 | $26.75 |
Wyoming, WY | $55,073 | $26.48 |
Sunnyvale, CA | $55,039 | $26.46 |
San Francisco, CA | $54,406 | $26.16 |
What are Top 2 Best Paying Related Lead Generation Jobs in the U.S.
We found a few related jobs that pay more than jobs in the Lead Generation category.
For example Lead Generation Specialist jobs pay as much as $20,091 (43.5%) more than the average Lead Generation salary of $46,178. If you're qualified, finding work as a Lead Generation Specialist may help you make more money than that of the average Lead Generation position.
Job Title | Annual Salary | Hourly Wage |
|---|---|---|
Lead Generation Specialist | $66,269 | $31.86 |
Work From Home Pixar Studios | $59,847 | $28.77 |
About Our Data
ZipRecruiter salary estimates, histograms, trends and comparisons are derived from both employer job postings and third party data sources.
