Marketing Manager 1

On Lok

Dedicated to The Care of Elders:

On Lok is a not-for-profit organization founded in the early 1970s by a group of citizens concerned about the plight of elders and the lack of long term options in the community. On Lok serves as the administrative arm of a group of five affiliated non-profit organizations. Its functions include research and development, human resources, fundraising and management information systems.

We understand the importance of a system that works together. Your expertise, drive and passion can help us carry out our mission to improve lives and advance healthcare.

Join our team of leaders to begin a rewarding career!

POSITION SUMMARY: Under the direction and supervision of the Director of Marketing, the Marketing Manager will be responsible for implementation of all On Lok Lifeways marketing strategies. The Manager will oversee development and implementation of marketing campaigns to grow enrollment in senior care programs and drive the development of enrollment support materials. The Manager will direct the efforts of marketing, communications and public relations including campaign management and digital marketing. The Manager will coordinate across functional boundaries with enrollment, compliance, operations and others functional groups at the strategic and tactical levels to support On Lok Lifeways business objectives.

DUTIES / RESPONSIBILITIES:
1. Collaborates with Director of Marketing to create and implement marketing strategies and plans designed to increase enrollment in senior care programs.
2. Define annual marketing budgets with Director of Marketing for finance approval.
3. Manages creative agencies to design print and internet collateral, presentations, and mailers.
4. Oversees market data analysis and evaluation.
5. Manages all creative assets, brand elements, logos and graphics library.
6. Drives the creative process, establishing schedules, maintaining deadlines, and obtaining necessary consent and approvals on all marketing collateral.
7. Partners with the communications specialist to update company website, including content updates and maintenance as well as compiling and analyzing usage statistics.
8. Partners with the communications specialist to develop content for all digital marketing, including social media and blogs.
9. Maintains budgets and inputs invoices and purchase orders into financial systems.
10. Develops creative on an as needed basis.
11. Acts on behalf of the Director of Marketing as needed.
12. All other reasonably related duties as assigned.

QUALIFICATIONS (knowledge, skills, abilities):
1. Bachelor's Degree preferred, preferably in marketing, communications, public relations or related degree.
2. Minimum four years of experience working in the field of marketing, advertising, communication, journalism, publishing or public relations, preferably with diverse populations.
3. Proactive, well-organized and deadline oriented.
4. Experience with developing social media strategy and management preferred.
5. Strong experience with creation, design and layout of marketing and communication collateral, and experience managing marketing-related vendors, graphic designers, photographers, and printers.
6. Excellent communication, interpersonal, problem-solving and organizational skills. Must be resourceful and detailed oriented.
7. Ability to prioritize and handle multiple projects at the same time with little supervision, and be able to make sound judgment.
8. Proficiency with MS Office (Word, Excel and PowerPoint), projection management software required. Experience with graphics/design applications (Adobe Creative Suite) a plus.
9. Valid CA driver's license in good standing and ability to travel to other sites and locations for meetings and presentations.

On Lok's Employee Benefits include (eligible for any position for 20 hr/wk or more):

• Medical, Dental, and Vision coverage
• Retirement Savings Plan 403(b) and Term Life/AD&D Insurance
• Flexible Spending Account, Commuter Checks, MLA scholarships, Employee Assistance Program (EAP)
• Pet Insurance and additional discounts
• Holidays (10 per year), vacation time, sick leave, and long-term disability insurance

Pursuant to the San Francisco Fair Chance Ordinance, and state and federal laws (including federal PACE requirements at 42 CFR 460.64(a); 460.68(a), we will consider for employment qualified applicants with arrest and conviction records.

On Lok is an equal opportunity employer committed to a diverse and inclusive workforce. All applicants will receive consideration for employment without regard to sex (including pregnancy), race, religion, color, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, disability, medical condition, genetic information, marital status, age, military or veteran status, or any other legally protected status.

If you require reasonable accommodation to participate in the job application or interview process, to perform essential job functions and/or to receive other terms, privileges or benefits of employment please contact Recruitment (recruitment@onlok.org).