Email & SMS Marketing Specialist

Email & SMS Marketing Specialist

Department: Marketing

Employment Type: Full Time

Location: Jacksonville, FL

Reporting To: Taylor Lang

Description

HC Brands is seeking an Email & SMS Marketing Specialist with proven skills to help lead email marketing strategy and implementation across our family of brands. We are looking for a team player that is passionate about their marketing career and measures their success by driving results through traffic and sales. In this role you will generate strategy-driven, laser-targeted, creative marketing communications that engage customers, increase repeat rate, and maximize lifetime value.

The email & SMS marketing specialist will plan and execute campaigns, maintain a healthy and growing customer files, and segment customers for personalized marketing. The email & SMS marketing specialist will be committed to A/B testing, stay up to date with LTV marketing best practices, measure the effectiveness of each campaign and report on campaign performance.

What you'll do:

Responsibilities:
•Proactive Management: Demonstrate ownership by actively managing and enhancing the online marketing presence with initiative and commitment.
•Goal Setting: Clearly define and articulate campaign goals and objectives to align with sales goals broader marketing strategies.
•Customer Insight: Utilize customer research and feedback to deeply understand customer needs, making decisions that are aligned with customer preferences and improving customer engagement.
•Calendar Management: Efficiently manage the email and SMS marketing calendar, ensuring timely and coordinated campaign execution.
•Campaign Execution: Plan, develop, and launch targeted email and SMS campaigns across various brands to engage customers and drive results.
•Segmentation and Personalization: Develop detailed customer segmentation to enable personalized marketing efforts and effective remarketing strategies.
•Optimization Through Testing: Conduct A/B testing to refine and enhance campaign creatives, messaging, and segmentation for optimal performance.
•List Growth: Actively work on expanding the email and SMS customer lists to broaden reach and engagement.
•Database Management: Maintain the health and accuracy of the customer database through regular cleanup and optimization efforts.
•Performance Monitoring: Track, report, and analyze campaign performance metrics, such as open rates, click-through rates, and conversion rates, sharing insights with key stakeholders.
•Data-Driven Improvements: Analyze campaign data to identify opportunities for performance enhancement and implement recommendations for optimization.
•Program Evolution: Continuously assess and introduce new opportunities to advance marketing programs, ensuring they remain competitive and effective.
•Brand Alignment: Gain a comprehensive understanding of the brand's voice, guidelines, mission, and vision to ensure consistency and authenticity in all marketing communications.
•Accountable metrics: Email & SMS Revenue, List Growth, Traffic Growth, CTR and CLTV

To do well in this role you'll need to:

• Possess the following:
  • Bachelor's degree in Business, Marketing, Communications, Economics, UX & design or equivalent work experience.
  • 1 - 3 years' proven experience in email marketing. Direct involvement in email and/or SMS marketing campaigns for e-commerce websites is crucial
• Campaign Development Skills: Proficiency with MailChimp, Constant Contact, Klaviyo, or similar marketing software is required.
• Analytics Expertise: Experience with Google Analytics or similar tools to understand user behavior and site performance is necessary.
• Collaborative Skills: Must excel in influencing, communicating, and collaborating across various teams and organizational levels.
• Adaptability: Comfort with working in a dynamic, start-up environment where tasks and responsibilities frequently change.
• Attention to Detail: Exceptional attention to detail and proofreading skills are critical for ensuring the quality and accuracy of marketing communications.
• Microsoft Office Proficiency: Confidence in using Microsoft Office products, including Microsoft Teams, to manage data, communicate ideas, and collaborate.
• Professional Attributes: A results-driven approach, creativity, teamwork, flexibility, self-motivation, and the ability to meet deadlines are key traits.
• Design Proficiency: Basic graphic design skills, with experience in Canva or Adobe applications, are beneficial.
• Technical Knowledge: Understanding of HTML & CSS, especially for email customization, is important.
• Organizational Skills: Being well-organized and detail-oriented is essential for managing campaigns and customer segmentation effectively.
• Communication Excellence: Exceptional communication and writing skills are required for creating compelling content and engaging with stakeholders.

Above all else though, my advice for anyone looking to work at HC Brands is very simple; you have to want to be here. It won't be enough to show up to interview and be capable. We are a small company with extremely talented people who creatively solve unique problems as they arise. There will be times where we all just have to take a deep breath and dig deep to get the job done. We're looking for talented people with the appetite for that challenge.

Do your homework. Look at our website, our blogs, and our products. Get to understand what we're about, and come to the interview with that insight ready to tell us how you could play a part in that success.

Career Growth Opportunities for E-Commerce Marketing Specialist:

• Advanced E-Commerce Strategy Development: With experience, expand your role to involve more complex and strategic aspects of e-commerce, like advanced market analysis, trend prediction, and innovative campaign design.
• Leadership Roles in Digital Marketing: Demonstrate leadership potential and move into higher management roles within the marketing department, such as Digital Marketing Manager.
• Cross-Functional Project Leadership: Gain the opportunity to lead cross-functional projects, collaborating with teams like product development, UX/UI design, and customer analytics.
• Mentorship and Training: Progress to a role where you can mentor junior staff or lead training programs, sharing your expertise, and shaping the future talent of the company.

Benefits:

We care deeply about making HC Brands an amazing place to work and invest a significant amount of time and energy into creating and maintaining a company culture that provides our team with a level of support while inspiring them to do their best work.

The specific benefits we offer include:

• Health, dental, vision, and life insurance
• 8 paid holidays
• Paid time off (PTO)
• 401(k) plan with a company match on the first 5% contribution
• 16 paid hours of community service time off
• 50% employee discount on our products
• Bonus program potential if the company meets performance targets

Beyond the tangible benefits though:

• You will be part of a growing team whose purpose is to create a culture that underscores connections with employees, customers, businesses, and community. While we're in the business of personalization, we also exist in a society where individual interactions are harder and harder to come by. In response to this challenge, we've made it our mission at HC Brands to prioritize people and relationships-one custom order at a time. It's not just a clever blurb on our website or a catchy acronym we pass around the office. It's what we do, and more importantly, it's who we are.

Equal Employment Opportunity

Equal Employment Opportunity has been, and will continue to be, a fundamental principle at HC Brands.

HC Brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

HC Brands is committed to creating and maintaining a workplace in which all employees have an opportunity to participate and contribute to the success of the business and are valued for their skills, experience, and unique perspectives. This commitment is embodied in the company policy and the way we do business at HC Brands and is an important principle of sound business management.