Specialist, Digital Advertising

As Specialist, Digital Advertising you will be in key role managing the digital advertising process across key campaigns for channels including native, display, programmatic, digital video/OTT. Working with ad operations, this includes reporting, data analysis, optimization, and presentations to clients as well as creative content recommendations to improve results. The role may also include managing the ad process for non-digital media (OOH, terrestrial radio, print) depending on the client.

Success in this role will be determined by your ability to move the organization forward through improved operational processes, accuracy/efficiency in completing deliverables, quick responses to client requests and a natural curiosity to learn more and grow in the organization.

Core Competencies

• Genuine interest in paid media, marketing analytics and investment in client goals and success
• Curious and motivated to analyze results, solve problems, and tell stories with data
• Ability to think strategically and innovatively to drive successful outcomes
• Excellent written and verbal communication skills comfortable creating PowerPoint decks and presenting results to clients/internal stakeholders
• Commitment to accuracy and quality with a strong attention to detail
• Ability to manage multiple projects concurrently while prioritizing effectively and meeting deadlines
• Ability to learn new industries/business types and translate that knowledge to achieve client goals
• Excellent analytical and mathematical skills
• Strong organizational skills and ability to work in a constantly changing, demanding environment

Responsibilities

Manage day-to-day paid media campaigns and optimization to achieve client goals, including:

• Manage all digital advertising deadlines and deliverables, making recommendations to the clients and internal groups on improved creative materials
• QA assets to ensure they are within spec and align with audience profiles
• Communicate and coordinate across internal team members daily to expedite requests submitted to the ad ops team for your assigned clients
• Develop reporting and analyze campaign data. Optimize programs accordingly utilizing conversion tracking to deliver maximum return for clients.

• Derive meaningful insights from campaign data and present insights in client facing and internal presentations

• Perform competitive analyses, as well as provide views on emerging technologies and digital marketing opportunities.
• Interface with the media planning/buying department to work on new media opportunities and custom program development

Requirements

• A bachelors degree in advertising, communications, business, data, or another related field.
• Minimum 1 year of experience managing digital advertising at an agency or in a client-side role
• Knowledge of paid media and paid media metrics
• Basic knowledge of Google Analytics
• A great attitude, natural curiosity, resourcefulness, intelligence, and work ethic
• Desire to contribute to the creative and collaborative culture of the agency
• BONUS: Knowledge of paid search, paid social and SEO
• BONUS: Experience in Google Campaign Manager, Google Display and Video 360 and Google Ads

Don't think you have all the skills required for this role? Experience can be built in numerous ways. Please tell us more about yourself or what you can bring in an optional cover letter.

Benefits

• Health, dental and vision benefits
• 401k plus matching
• Life Insurance
• Generous time off plus December holiday closure
• Hybrid remote/In-office work schedule
• Fun company culture with a great balance of work and play
• Individual offices (no cubes!)

About Mod Op

Mod Op is a 360-degree, full-service advertising agency with offices in New York, Los Angeles, Miami, Minneapolis, Portland, Dallas, Kansas City, and Panama City, Panama. At Mod Op, everything we do starts with understanding our clients marketing opportunities and business challenges. Then, we identify the unique methods to help them achieve those goals utilizing a wide area of services and expertise. We have experts in B2C and B2B communications with deep industry experience in consular and lifestyle products, energy, media and entertainment, technology, and travel and hospitality. We are committed to process, quality, and partnership to produce the best work and embrace respect, balance, and change as part of our culture.