Marketing Supervisor

The Marketing Supervisor supervises members of the Marketing Department and leads the daily management and general maintenance of customer information as it relates to marketing and other miscellaneous marketing functions. Must have a background in social media or digital communications. Sewing knowledge is an asset.

ESSENTIAL JOB FUNCTIONS

● Use business management skills to help plan, develop, and review email marketing campaigns and social advertising initiatives.

● Oversee the creation of an online media calendar for website content, media postings, and online advertising

● Oversee the creation and development of Social Media communications for various channels, including Facebook, YouTube, Twitter, etc.

● Lead a strategy to engage consumers and foster two-way communications; develop, write and edit thoughtful content to create a culture of audience engagement

● Become a project manager for marketing initiatives – working with stakeholders within and outside of the marketing department to follow up on tasks to ensure timely execution

● Ability to give constructive feedback on creative graphics/ads and videos created to represent our brand

● Respond to customer or dealer feedback in a timely and factual way, in keeping with brand voice

● Develop and monitor engagement opportunities with other industry brands, bloggers, and media outlets

● Monitor and report online activity to make strategic recommendations based on customer listening and trending observations, as well as to improve consumer perception and brand engagement

● Stay up to date on Social Media tools, best practices and competitor activity including Facebook, Instagram and YouTube.

● Brand identity implementation internally and externally

● Work cross-functionally with various departments to create on-brand materials for all facets of the organization.

● Web design for internal and external websites to make sure all content is current and up to date.

QUALIFICATIONS AND REQUIREMENTS

● Bachelor’s Degree in Marketing or related field and at least 5+ years of experience

● Leadership experience.

● Has a creative eye for design and storytelling capabilities to assist with graphics and video content.

● Creative and design capabilities

● Mac and PC proficient.

● Ability to understand marketing and branding strategy and how it relates to design.

● Experience in both B to B and B to C marketing.

● Graphic design experience and videography experience a major plus

SKILLS

● Extremely attentive to creating ultimate user experience for dealers and consumers

● Superior research, creative writing, editing, and proofreading skills.

● Excellent communication skills both verbal and written.

● Excellent interpersonal skills.

● Facebook, Instagram and YouTube tools and policies.

● Excellent teamwork, collaborative, and time-management skills.

● Excellent presentation skills.

● Excellent computer skills: Microsoft suite proficiency, Word, Excel, PowerPoint a must.

● Google Analytics & ad placement.

● Web design, html, CSS.

● Experience with legal precedent in regard to disclaimers, copyright policies, and trademarks.

PERSONAL CHARACTERISTICS

● Works well independently and as part of a team

● Resourcefulness, creative thinker

● Fact checking

● Initiative

● Accuracy

● Attention to detail

● Enthusiastic, outgoing personality with a good sense of humour

DUTIES AND RESPONSIBILITIES

● Oversight of all online media, across all brands and platforms

● Develop content for all brand websites

● Oversight of the content calendar

● Brainstorm with marketing team to prepare content for online and print advertising

● Evaluate the feasibility and benefit of vendor partnerships

● Source and work with creative vendors for print, trade shows, displays, premiums, etc.

● Oversee generation of on-brand materials for emails/dealer support/education support/shows/brochures, etc.

● Generate multiple concepts for product marketing campaigns

● Manage artwork file organization & distribute for Global Subsidiaries

● Present Marketing and Advertising campaigns to executive team

● Be an efficient intermediary between management and marketing employees