Marketing Coordinator

Marketing Coordinator

About The Company: Since 1884 our mission has been to provide timely and compelling news that is informative and relevant to the African-American community. The Philadelphia Tribune Media Group is an award-winning, multi-media company and the nation’s oldest, continuously published African- American newspaper. The company also publishes print and digital editions of the Tribune, as well as various community focused supplements, and events of interest that impact the African-American community.

Job Summary: The Tribune has an opportunity for a highly motivated, ambitious digital and print marketing/ sales professional, who can increase digital and print subscribers and advertising revenue by cultivating relationships and creative marketing strategies. You will be representing a newspaper with an unprecedented legacy within the region and will play a significant role collaborating with Senior Staff to promote strategies that promote the Philadelphia Tribune Company.

Key Responsibilities:

• Implementation and coordination of marketing campaigns across multiple channels to increase brand awareness and drive customer engagement via digital, print, social media, and events.
• Create and update marketing collateral, such as media kit, rate card, and promotional materials.
• Support the development and execution of social media content calendars, including scheduling posts, monitoring engagement, and analyzing metrics to optimize performance.
• Support the planning and organization of events and other marketing activities, including logistics                                                                                                                                                                                                                                                                                                                                           setup, and promotional material preparation.
• Create and distribute email marketing campaigns and other digital communications to engage and nurture leads and customers.
• Manage social media platforms by creating and scheduling engaging content, monitoring user interactions, and responding to inquiries/comments.
• Maintain marketing databases.
• Coordinate with external vendors and agencies for the production of marketing materials, including graphic design, printing, and promotional merchandise.

Qualifications and Skills:

• Bachelor's degree in Marketing, Business Administration, or a related field (or equivalent practical experience).
• Proven experience (internships, coursework, or previous employment) in marketing, advertising, or a related field is preferred.
• Strong written and verbal communication skills with an attention to detail.
•  Proficiency in using marketing tools and software, such as email marketing platforms, social media management tools, and content management systems.
• Basic understanding of digital marketing channels and strategies, including SEO, social media, email marketing, and content marketing.
•  Excellent organizational and time management skills, with the ability to prioritize tasks and meet deadlines.
•  Analytical mindset with the ability to interpret data and generate insights to optimize marketing campaigns.
• Creative thinking and problem-solving skills to contribute innovative ideas and approaches.
• Ability to work collaboratively in a team environment while also being self-motivated and capable of working independently.
•  Proficiency in Microsoft Office suite (Word, Excel, PowerPoint) and familiarity with design software (e.g., Adobe Photoshop, Canvas) is a plus.

Qualified candidates should send their resume and cover letter to: Human Resources, The Philadelphia Tribune Media Group , 520 South 16thStreet, Philadelphia, PA 19146 or Fax: (215)735-3612, humanresources@phillytrib.com