Marketing Specialist

JOB TITLE: Marketing Specialist – External Stakeholders

DEPARTMENT: Marketing

REPORTS TO: Marketing & Brand Manager

POSITION TYPE: Full-time, exempt

SUMMARY: The Marketing Specialist is focused on promoting the programming and benefits of a Lambda Chi Alpha to adult key stakeholders including Fraternity & Sorority Life leaders, Parents of Members, Volunteers, and Alumni. This is a critical role in communicating Lambda Chi’s values, leadership programs, and Member benefits. The position requires a strong understanding of Greek culture, effective communication skills, and the ability to develop and implement marketing campaign initiatives. As needed, some cross-functional team (CFT) assignments may also be required.

RESPONSIBILITIES:

• Inform Fraternity & Sorority Life offices about Lamba Chi programming and success metrics, risk management policies, philanthropic programs, and expansion opportunities.
• Inform Volunteers about programming and success metrics, risk management policies, philanthropic programs, demographics on higher ed and Gen Z, the “why” behind recent innovations, profiles of each Training Specialist and what he/she can do to help Chapters, Chapter cadence calendar, Training Tool Kit, Who to contact list, etc.
• Coordinate creation of compelling marketing materials, including newsletters, brochures, social media/website content, townhalls, and email campaigns, to showcase Lambda Chi’s achievements, events, and benefits.
• Collaborate with Lambda Chi cross functional teams and leadership to identify key messages and priorities to communicate to stakeholders.
• Conduct research to understand the needs, preferences, and interests of the target audiences, and tailor communication strategies accordingly.
• Organize and facilitate meetings, webinars, and events to connect with stakeholders and communicate updates and opportunities related to the fraternity.
• Utilize data analytics and feedback mechanisms to evaluate the effectiveness of marketing strategies and make recommendations for improvement.
• Stay informed about trends and developments in Greek marketing and communication, incorporating best practices into strategies and initiatives.

Key Performance Indicators

1. Engagement Metrics

• Monitor and analyze engagement levels across various marketing channels, including social media, email campaigns, and website interactions.
• Social media engagement rates (likes, shares, comments)
• Email open rates and click-through rates
• Website traffic and user engagement metrics (time spent on site, pages per visit)

1. Stakeholder Satisfaction
   • Assess stakeholder satisfaction through feedback mechanisms and direct communication.
   • Stakeholder satisfaction scores based on surveys or feedback forms.
   • Net Promoter Score (NPS) for Lambda Chi Alpha among stakeholders.
2. Campaign Effectiveness
   • Evaluate the performance of marketing campaigns in achieving their objectives.
   • Conversion rates for specific campaign goals (e.g., event registrations, newsletter sign-ups).
   • Return on investment (ROI) for marketing campaigns.
   • Incremental stakeholder participation attributed to marketing efforts.
3. Content Performance
   • Assess the impact and resonance of marketing materials and content produced
   • Engagement metrics for content pieces (e.g., likes, shares, comments).
   • Content performance compared to industry benchmarks.
   • Conversion rates for content-driven actions (e.g., downloads, form submissions).
4. Team Collaboration
   • Measure the effectiveness of collaboration with cross functional teams and leadership in identifying key messages and priorities.
   • Feedback from cross functional teams on collaboration effectiveness.
   • Timeliness and accuracy of communication with stakeholders.
5. Continuous Improvement
   • Demonstrate a commitment to ongoing improvement in marketing strategies and initiatives.
   • Implementation of feedback-driven improvements in marketing campaigns and materials.
   • Adoption of best practices in Greek marketing and communication.
   • Professional development activities related to marketing skills and knowledge.

These KPIs will serve as benchmarks for evaluating the Marketing Specialist's performance and contribution to Lambda Chi Alpha's marketing objectives.

QUALIFICATIONS:

Bachelor's degree in marketing, communications, public relations, or a related field, and some related work experience.

• Knowledge of Lambda Chi culture, values, and traditions preferred.
• Excellent written and verbal communication skills, with the ability to craft compelling messages for diverse audiences.
• Strong organizational and project management abilities, with attention to detail and the ability to manage multiple priorities.
• Proficiency in digital marketing tools and platforms, including social media, email marketing, and content management systems.
• Experience with data analytics and reporting preferred.
• Ability to work independently as well as collaboratively in a team environment.
• Strong interpersonal skills and the ability to build rapport with diverse stakeholders.

The position is a full-time, exempt position located in the Lambda Chi Alpha Office of Administration in Carmel, IN. Job responsibilities and tasks for this position are subject to change based on the needs of the organization and at the discretion of the Chief Executive Officer.

PHYSICAL DEMANDS AND WORK ENVIRONMENT:

• Some travel may be required
• The employee must occasionally lift and/or move more than 10 pounds

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.