Visual Content Specialist

Job Summary:

The Visual Content Specialist- Furniture manages all visual sales assets for Crosley Furniture, including, but not limited to, imagery, enhanced retailer content, spec sheets, dims sheets, website graphics, digital content, and additional marketing collateral. In addition to maintaining visual brand standards, the visual content specialist will own the creation, improvement, and storage of all visual content for Crosley Furniture. The Visual content specialist will drive collaboration with multiple internal and external teams to produce high-quality visual assets while minimizing turnaround time. The Visual content specialist must be extremely organized and detail-oriented, with the ability to self-manage priorities among a variety of projects occurring simultaneously while ensuring a high level of accuracy. This is a perfect role for someone with graphic design skills who is also interested in managing our marketing asset production process.

Supervisory Responsibilities: None

Location: Remote/In-office Hybrid

Duties/Responsibilities:

Visual Brand Standards

• Creates, revises, and maintains Crosley Furniture visual brand standards
• Guides visual styling best practices, including look, feel, and propping of visual assets
• Stays up to date on asset formats and sizes needed for retailer partners

Imagery

• Prepares shot guides, and owns communication with photo studios
• Manages sample list in partnership with PD manager
• Partners with PD and content specialist to ensure that all product features/benefits are highlighted in images
• Provides art direction, including detailed feedback, to photo studio regarding look, feel, and propping of images
• Uses PhotoShop to edit Imagery as necessary
• Ensures that all requested shots are completed by Photo Studio and named correctly
• Archives imagery for discontinued products on a quarterly basis

Enhanced Retailer Content

• Partners with content specialist to develop enhanced content and/or brand pages for key retail partners, such as Amazon A+ Content and Waymore Content

Dimension Images & Spec Sheets

• Responsible for creating/updating dimension images & PDFs
• Responsible for creating/updating spec sheets

Crosley Website/Digital Marketing

• Ensures website imagery remains up to date using content management tools
• Partners with digital marketing manager to enhance design of website to reflect visual brand standards
• Partners with digital marketing team to create ongoing promotional assets (examples: email headers, website banners, social media content, etc.)
• Manages staging and setting live web banners for each promotion in partnership with digital marketing manager using web content staging software

Storage

• Ensures all marketing assets are named accurately and uploaded to Crosley systems in the correct locations
• Maintains storage of images (folders on V drive, cheese), and re-names/sizes/formats images as needed
• Partners with Sales and IT to enhance tools used to store and distribute visual assets

Additional Marketing AssetsMaintains Branded PowerPoint Template

• Updates collection and category pages on a quarterly basis
• Ensures overall branded template remains updated with overall furniture visual brand standards
• Designs Showroom Marketing Assets- Partners with sales, PD, and content specialist to design price cards, signage, collection books, misc. handouts, and other marketing assets that reflect visual brand standards
• Develops additional marketing content, including, but not limited to physical handouts and promotional materials

Other Responsibilities

• Partners with sales team to collect feedback on retail partner visual content needs and drives enhancements accordingly
• Responds to task and project requests in a timely manner
• Self-manages tasks and project to-do list
• Adheres to all project deadlines
• Assists with ad hoc projects requested as necessary

Required Skills/Abilities:

• Outstanding visual communication skills
• Experience with photography styling
• Experience in graphic design
• Superb organization skills
• High sense of urgency and initiative
• Process-oriented, with ability to add structure to chaos
• Strong attention to detail
• Ability to move quickly with accuracy
• Ability to prioritize work in an environment with multiple tasks
• Pro-active nature, with a willingness to challenge existing processes and propose new solutions
• Ability to work both autonomously and collaboratively
• Proficient in creative software (Photoshop, InDesign, Illustrator etc.)
• Proficient in Microsoft Office

Education and Experience:

• Bachelor’s degree
• 3+ years experience
• Graphic design

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer
• Visual acuity
• Must be able to lift up to 10 pounds at times

EEO Statement:

Crosley Brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, and transfer, leaves of absence, compensation and training.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.