Senior Marketing Data Analyst

Location: San Francisco, Bay Area Remote

Job Type: Full-time

Experience Level: Senior Level (4-6 Years)

As a Senior Marketing Data Analyst at CircleCI, you will play a crucial role in shaping and enhancing our marketing strategies through data-driven insights. This position requires expertise in demand generation, SEM campaigns, and advanced analytical modeling. You will be instrumental in developing attribution models, forecasting strategies, and implementing reverse ETL feeds to integrate with Google Analytics 4 (GA4) and Google Ads.

• Develop and optimize SEM and demand generation campaigns to drive targeted traffic and maximize ROI.
• Build and refine attribution models to accurately track and allocate marketing efforts across various channels.
• Create and manage forecasting models to predict sales trends, budget allocations, and campaign performance.
• Implement and oversee reverse ETL processes to feed crucial marketing data into GA4 and Google Ads for enhanced campaign tracking and audience targeting.
• Analyze complex datasets to identify trends, insights, and opportunities for campaign optimization.
• Collaborate with cross-functional teams including Marketing, Sales, Product, and Finance to ensure data integrity and alignment with business objectives.
• Prepare detailed reports and presentations for senior management to aid strategic decision-making.
• Stay updated with the latest industry trends and advancements in data analytics and digital marketing technologies.

• Bachelor's degree in Marketing, Statistics, Computer Science, or a related field. Master's degree preferred.
• 4-6 years of experience in marketing analytics, with a strong focus on SEM and demand generation campaigns.
• Proficient in data analysis and visualization tools such as SQL, Python, R, Tableau/Looker/Mode, or similar.
• Extensive experience with Google Analytics, Google Ads, and other digital marketing platforms.
• Experience in a fast-paced, impact-driven, data-first performance marketing team or agency
• Demonstrated ability to build complex data models and predictive analytics.
• Excellent communication skills and experience presenting complex data concepts to all levels of management
• Strong understanding of reverse ETL processes, tools, and their implementation.
• Excellent problem-solving skills and ability to work in a fast-paced environment.

• Experience with machine learning techniques and predictive modeling.
• Advanced certification in Google Analytics or Google Ads.
• Proven track record of successfully managing large datasets and delivering actionable insights.

• Competitive salary and benefits package.
• Opportunities for professional growth and advancement.
• A dynamic and collaborative work environment with a team of dedicated professionals.
• Access to cutting-edge tools and technologies.

We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application or interview process., to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodations.

About CircleCI

CircleCI is the world's largest shared continuous integration and continuous delivery (CI/CD) platform, and the central hub where code moves from idea to delivery. As one of the most-used DevOps tools that processes more than 1 million builds a day, CircleCI has unique access to data on how engineering teams work, and how their code runs. Companies like Spotify, Coinbase, Stitch Fix, and BuzzFeed use us to improve engineering team productivity, release better products, and get to market faster. Founded in 2011 and headquartered in downtown San Francisco with a global, remote workforce, CircleCI is venture-backed by IVP, Sapphire Ventures, Owl Rock, NextEquity Partners, Scale Venture Partners, Threshold Ventures, Baseline Ventures, Top Tier Capital Partners, Industry Ventures, Heavybit, and Harrison Metal Capital. Learn more at https://circleci.com.

CircleCI is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.