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How much do data marketing jobs pay per hour?

As of Aug 21, 2026, the average hourly pay for data marketing in the United States is $38.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.88 and $45.91 per hour, depending on experience, location, and employer.

What is data marketing?

Data marketing is the use of data and analytics to inform and optimize marketing strategies, campaigns, and customer interactions. By collecting and analyzing data from various sources—such as social media, website analytics, and customer databases—marketers can better understand consumer behavior and preferences. This enables them to create more personalized content, target audiences more effectively, and measure the impact of their efforts. Data marketing helps companies make smarter decisions, improve return on investment (ROI), and stay competitive in a rapidly evolving digital landscape.

What are the key skills and qualifications needed to thrive as a data marketing specialist?

To thrive as a Data Marketing Specialist, you need a solid understanding of data analytics, digital marketing principles, and experience with data-driven campaign strategies, often supported by a degree in marketing, statistics, or a related field. Familiarity with tools such as Google Analytics, CRM systems, marketing automation platforms, and data visualization software is typically required. Strong communication, critical thinking, and project management skills help professionals interpret data and collaborate effectively across teams. These skills are important because they enable the creation of targeted, measurable campaigns that drive business growth and optimize marketing ROI.

How does a data marketing professional typically collaborate with cross-functional teams to achieve campaign goals?

Data Marketing professionals work closely with teams such as sales, creative, IT, and analytics to design, implement, and optimize marketing campaigns. They often translate complex data insights into actionable strategies for non-technical stakeholders, ensuring that messaging and targeting align with business objectives. Regular meetings and data-sharing sessions are common, fostering a collaborative environment where feedback is used to refine audience segmentation, content personalization, and campaign measurement. This cross-functional coordination is key to driving campaign effectiveness and achieving measurable results.

What is the difference between Data Marketing vs Data Analyst?

AspectData MarketingData Analyst
Primary FocusUsing data to develop marketing strategies and campaignsAnalyzing data to interpret trends and support decision-making
Skills & CertificationsMarketing analytics, data visualization, CRM tools, certifications like Google AnalyticsStatistical analysis, SQL, Excel, certifications like CAP or Microsoft Data Analyst
Work EnvironmentMarketing teams, digital agencies, advertising firmsBusiness intelligence teams, data departments, consulting firms
Industry UsageMarketing, advertising, e-commerceFinance, healthcare, retail, consulting

While both roles involve working with data, Data Marketing focuses on leveraging data to craft marketing strategies and campaigns, whereas Data Analysts interpret data to inform broader business decisions. Understanding these differences helps professionals choose the right career path or job focus.

What are data marketing jobs?

Data marketing jobs involve analyzing and using data to develop marketing strategies, improve customer targeting, and measure campaign effectiveness. Roles often require skills in data analysis, marketing tools, and understanding consumer behavior, with common positions including data analysts, marketing analysts, and digital marketing specialists.
More about Data Marketing jobs

What cities are hiring for Data Marketing jobs?

Cities with the most Data Marketing job openings:

What states have the most Data Marketing jobs?

States with the most job openings for Data Marketing jobs include:

What job categories do people searching Data Marketing jobs look for?

The top searched job categories for Data Marketing jobs are:

Data Marketing jobs near you
Infographic showing various Data Marketing job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 11% Part Time, and 3% Contract. Highlights an 85% Physical, 4% Hybrid, and 11% Remote job distribution, with an average salary of $80,479 per year, or $38.7 per hour.

Data Marketing Administrator - Hudson, MA

Mount Family Group, LTD

Leominster, MA • On-site

$24/hr

Other

Posted 9 days ago

Job description

Data Marketing Administrator – Hudson, MA 


Location: Hudson, MA

Schedule: Monday–Friday, 7am–4pm

Pay Rate: $24/hr  Weekly Pay!


Position Overview:

Westaff is seeking a detail‑driven Marketing Administrator to support data organization, list formatting, and quote preparation for targeted marketing campaigns. This role requires strong Excel skills, accuracy, and the ability to manage high‑volume data with precision.


Key Responsibilities:

  • Reformat and reorganize direct mail lists based on project requirements
  • Gather, sort, and structure numerical data and tables with consistent formatting
  • Update, clean, and maintain prospecting data
  • Reformat Excel quotes by franchise, territory, zip code, and demographic criteria
  • Transfer information from sales orders into standardized quote formats for prospecting
  • Place prospecting data orders through an online system
  • Download, name, and organize ordered data so programming teams can easily run data builds
  • Maintain high attention to detail across all data‑driven tasks


Qualifications:

  • Previous experience in a data‑heavy administrative or marketing support role
  • Strong Excel skills; Pivot Tables a plus
  • Excellent attention to detail and accuracy
  • Comfortable working with numbers, tables, and structured data
  • Ability to follow established processes and maintain organized workflows


Apply Now for Consideration!