Digital Marketing Coordinator

Digital Marketing Coordinator

Tyson & Mendes, a leading civil litigation and insurance defense firm with offices in 21 states, is seeking a Digital Marketing Coordinator within our Client Relations Department. This position shall be based in San Diego.

As a key contributor within the Client Relations Department, and under the supervision of the Client Relations Director, the Digital Marketing Coordinator will support all digital marketing delivery activities and database coordination for the firm’s HubSpot marketing, service, and sales hubs. This position is responsible for supporting and maintaining the firm’s Customer Relationship Management (CRM) system and is instrumental in maintaining the highest integrity of data for multiple business units. The Digital Marketing Coordinator builds targeted, segmented audience lists, reports engagement for marketing campaigns across multiple business units, disseminates internal and external email communications, and ensures outreach, meetings, rates, marketing efforts, follow ups, and workflows are entered in the CRM for multiple business development stakeholders and business units. The Digital Marketing Coordinator also provides “virtual” event support, assisting with planning and logistics including researching conferences, attendees, venues, and vendors, building distribution lists, sending and tracking invitations, and coordinating, ordering, and shipping branded gifts. This role also provides ad-hoc project assistance at the direction of the Client Relations Director as needed.

The position requires a highly organized self-starter with a variety of hand-on digital marketing skills, including but not limited to email marketing, database coordination, analytics reporting and ongoing process improvement. The individual must be able to work remotely, independently, and efficiently; take direction; work in a fast-paced environment; and collaborate with colleagues and executive leadership to help achieve business objectives.

Duties and responsibilities include the following:

• Support for all Marketing, Service, and Sales activities in HubSpot:
  • Develop and maintain sales pipelines, tickets, workflows, drip campaigns, form development, surveys, custom and conditional properties, and reports.
  • Draft, schedule, and send transactional emails
  • Coordinate pre- and post-event communications for business development using established templates.
  • Support distribution and segmentation for targeted marketing.
  • Research, maintain, and expand hierarchies and organizational charts
  • Work with cross-functional teams on campaign performance reporting.
• Independently guide the process for follow up with clients and prospects, capturing communications from Outlook and adding them in HubSpot, creating and communicating reminders for senior stakeholders for business development opportunities.
• Coordinate the process for capturing RFP and pitch responses and follow ups.
• Support planning of the firm’s business development and marketing events (webinars, seminars, conferences, sports events, client meals, and other networking events)
• Research organizations, conferences, contacts, and other topics as assigned.
• Report on measures of success to supervisors and stakeholders that will inform their marketing strategies.
• Other duties as assigned.

The ideal candidate will have:

• Bachelor’s degree in marketing, communications, or a related field, or commensurate experience.
• Hands-on experience using a Customer Relationship Management software (HubSpot preferred).
• Experience within a law firm, insurance company, or other professional services company.
• Ability to adhere to and exemplify the firm’s Client Service Principles to deliver exceptional client service to our internal and external clients; responsiveness during West coast business hours is key.

Minimum requirements include the following:

• 2 years’ experience in a professional services (B2B) firm, digital shared services role
• Proficiency in Microsoft Office, Zoom, and Outlook.
• Ability to work remotely and independently while also being a collaborative team member.
• Ability to support multiple concurrent projects with competing deadlines and priorities.
• Ability to effectively take direction from direct supervisor, other team members, and stakeholders.
• Strong attention to detail and ability to work effectively in a dynamic environment.
• Strong written and verbal English language communications skills.
• A proactive mindset and strong critical thinking and problem-solving skills.
• A willingness to jump in where needed to support the Client Relations Department for success.

Benefits:

• Guaranteed bonus structure for attorneys and paralegals
• A variety of healthcare plans (some at no cost to the employee)
• Student loan repayment assistance OR 529 college savings program for attorneys
• 401K matching
• Paid parental leave
• Flexible vacation policy for attorneys
• Internal education and leadership development programs
• Internal diversity and inclusion programs, such as the Women’s Initiative and Young Professionals Initiative
• Firm-wide charitable giving program
• Numerous social and off-site events each year to enrich your relationships with your colleagues

Why Tyson & Mendes? 

We are one of the country’s fastest growing civil defense firms. We have steadily and successfully made our mark as a trailblazer in the legal ecosphere. We are a progressive, dynamic and diverse firm that prides ourselves in breaking the mold upheld by the “traditional” law firm. Here, you will discover an exceptionally smart, deeply talented team of trial lawyers who have continuously made a profound impact on the lives of literally hundreds of thousands of people. From Howell vs. Hamilton Meats, to our many trial wins, our promise is to provide unparalleled service and achieve exceptional results for our clients.

In addition to our outstanding legal work, we take an innovative approach to law firm management; we invest wholly in our employees. From our specialized internal training program on our proven defense methods, to clear paths to leadership and partnership, we provide the professional development resources and tools needed for attorneys to make significant advancements in their careers - all while building their own brands and becoming sought-after experts in their respective fields.

Click here to learn more about the Tyson & Mendes Office!

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OK, now for the legal copy (we are a law firm, after all). It is Tyson & Mendes’ policy to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, color, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, family medical history or genetic information, political affiliation, military service, or other non-merit-based factors. By the way, if you read all of this, congratulations – we can already tell your attention to detail is exceptional.

NOTICE TO APPLICANTS/EMPLOYEES OF TYSON & MENDES: Please take notice that the Firm collects certain information about you. For more information on the Firm’s policies, please refer to the document provided here.

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