Senior Brand and Creative Services Manager

SUMMARY:

We're seeking a dynamic marketer who is both Graphic Designer and Digital Marketing Specialist to join Synergy’s global marketing team and deliver on our hospitality digital marketing strategy. This role requires an individual who embodies a unique mix of creativity and analytical skills, thrives in collaborative environments, and excels in managing multiple projects while actively contributing innovative ideas. In your role, you'll utilize your expertise and move between roles assisting in design, video editing, social posts and content creation, website edits and landing page creation.

REPRESENTATIVE DUTIES: (Employee may perform any combination of the essential functions shown below. This position description is not intended to be an exhaustive list of all duties, knowledge or abilities associated with this classification, but is intended to accurately reflect the principal job elements).

Responsibilities:

• Design captivating visuals for digital campaigns, including social media graphics, website and email.
• Create, duplicate and produce brand-centered sales presentations, flyers and client landing pages.
• Edit and produce high-quality videos for use across digital platforms, ensuring brand consistency and engaging storytelling.
• Collaborate with the Global Marketing team to execute digital marketing strategies that drive brand awareness and engagement.
• Develop Content to support the digital marketing and content marketing strategy:
  • Includes social posts, reels, videos, carousels, pdfs, stories, and blogs
  • Produce social graphics and videos for the sales team to post on their individual channels
  • Upload LinkedIn newsletter and LinkedIn articles to our LinkedIn channels with UTM parameters
• Create compelling social media posts and engaging content to increase audience interaction and drive traffic to our platforms (LinkedIn, Instagram, Facebook, TikTok, X, You Tube).
• Manage website edits and updates, including creating landing pages optimized for the user experience, with a fundamental understanding of SEO to drive engagement and conversion.
• Implement community management of social media channels and various email addresses.
• Maintain monthly updates to reporting documents/dashboards.
• Maintain a digital media and photo asset library.
• Stay up to date with industry trends and best practices in design, digital marketing and hospitality to drive continuous improvement and innovation.
• Work closely with the marketing team to ensure deliverables, goals and deadlines are met.

JOB REQUIREMENTS:

• Proven experience in digital marketing and graphic design, preferably in the hospitality industry.
• 4+ years of related experience and/or training
• Some college course work in Business, marketing or related field; bachelor’s degree preferred but not necessary.
• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and Premiere Pro, as well as experience with video editing software.
• Strong understanding of social media platforms and their respective audiences, along with experience managing social media accounts for brands.
• Knowledge of website management platforms such as WordPress and experience with basic HTML/CSS.
• Strong copy-editing skills
• Excellent communication skills and the ability to collaborate effectively with cross-functional teams.
• A proactive attitude, with the ability to prioritize tasks and manage time efficiently in a fast-paced environment.
• Interest in or knowledge of the hospitality/furnished apartment industry a plus

Synergy Global Housing provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.