Chief Content Officer

Argon Agency

Lake Worth, FL

$75,000 to $125,000 Yearly
Paid Time Off
Full-Time

Job Description

Company Info

Job Description

Benefits:

Bonus based on performance
Competitive salary
Free food & snacks
Paid time off
Training & development

The primary objective of the Chief Content Officer (CCO) is to ensure the production, coordination, consistent quality, and value of content as a competitive edge for the brands we represent and our agency.

The CCO serves a critical role within the senior management team. Their duty is to spearhead the administrative, operational, and creative aspects of content as a strategic element in marketing and communication operations within the business.

The CCOs primary responsibility is to determine the operating model and content approach that will offer the greatest value for the organization, and then lead its administrative, operational, and creative functions.

Design and implement content strategies, plans, and procedures that support and extend marketing and communications initiatives, both short and long-term, and establish a continuously evolving content practice
Set comprehensive goals for performance and growth for content as a strategic function in the business
Leverage market data to develop content themes/topics, then execute a plan to create the assets that support a point of view and lead to critical behavioral metrics
Supervise the management and maintenance of branding, multimedia assets, audience personas, content inventories, campaign design (social, PPC, and SEO) and audits, customer journey maps, SEO strategies, and competitive audits
Establish standards, systems, best practices, and workflow processes for managing the content lifecycle, including requesting, producing, distributing, promoting, measuring, and retiring content, including ensuring all content is consistent with brand, style, quality, tone of voice, and optimized for the various user experiences and across all appropriate channels
Collaborate with the companys senior creative team leaders and channel owners on all initiatives to identify content needs and opportunities to ensure efficiency and consistency across channels, verticals, and functional departments
Work with the companys technical/digital teams to implement an efficient content management system (CMS), digital asset management approach, and other essential technology systems (e.g., marketing automation, email management, social media management, analytics, etc.)
Create an organizational structure and hire/supervise leaders in all content verticals; manage the efforts of other teams writers, editors, producers, and content managers
Conduct ongoing usability tests to gauge content effectiveness; Gather data and handle analytics (or supervise those who do) and make recommendations based on those results; work with owners of content to revise and measure content and marketing goals
Establish performance goals and oversee ongoing measurement protocols to evaluate and optimize content effectiveness. This includes gathering data and handling analytics (or supervising those that do), as well as making recommendations based on performance results
Ensure a consistent global, enterprise-wide approach for content, including implementing taxonomies, meta tag structures, structured content, and localization/translation strategies where appropriate
Participate in content expansion activities (investments, acquisitions, alliances, etc.)

The primary criteria for success are customer and employee affinity, measured by lifetime customer value, client satisfaction, and employee advocacy. Additional criteria for gauging success may include:

Positive brand recognition and message consistency across chosen published channels
Gains in defined customer engagement metrics (measured by users taking the desired action conversions, subscriptions, purchases, etc.)
Website and social media traffic growth
Conversion metrics definition and growth
Improvements in positive social media sentiment
Positive customer feedback and survey data
Increases in significant search engine keyword rankings
Reductions in the time it takes customers to move through the sales/buying cycle
Creation of new up-sell and cross-sell opportunities through content analysis and application
A stronger enterprise-wide focus on driving sales, saving costs, or creating happier customers through content