Digital Marketing Manager (DTC)

Pineapple Company

Seattle, WA

Expired: over a month ago Applications are no longer accepted.

$80,000 to $110,000 Yearly
Full-Time

Job Description

Remote position. US & Canada-based applicants only. Looking for “A+ Player” marketing manager, 4-8 years experience to improve, optimize and monitor marketing on funnel pages.

This job is for a health supplement company with 2019 revenue of $11M. Goal to double in 2020 and and soon hit $100M per year.

Your help will be critical to us achieving this goal.

In order to launch new products and constantly improve and optimize to hit our goals we need an A-Player who can execute this work extremely well.

RESPONSIBILITIES:

Constantly tracking, improving and optimizing funnels at multiple points
Ensure highest accuracy and confidence in optimization data
Competitor spying to gather new ideas to test (test orders, monitoring pages for changes)
Holding company brainstorms for new ideas
Attend seminars and webinars to get new optimization ideas & best practices
Working with copywriter to improve copy elements
Mocking up skeleton of new pages for developers / marketing department
Writing briefs for tech team and design team to execute work
Manage split test calendar to ensure tests are always running, low/no downtime
Setting marketing and optimization goals for each product / funnel
Being “second set of eyes” on new copy and pages we create
Optimizing the entire funnel, online, offline, text messages, followup emails, etc.

EXPERIENCE

Strong understanding of direct marketing principles (sales funnels, conversion factors, metrics)
Setting up, monitoring and analyzing split tests
Experience with split testing and CRM SaaS
Experience with Google Analytics and specifically Tag Manager
Understanding of basics of statistical relevance as it relates to split tests
Experience managing freelancers and a team to help you execute changes and new page development
Experience systemizing and automating highly repetitive tasks, delegating those tasks

BONUS:

Copywriting experience

Details about this position:

Compensation: $80k – 100k+

Hours: 9am – 5pm EST, Monday-Friday (semi-flexible)

Location: Remote work. Must be based in the US or Canada. In-person week long retreats 2x per year.

Our Team: We’re located in NYC and 35 strong.

NOTE: Some of our products have some adult language in them. Please make sure you are ok with this before applying.

Keywords: CRO, "Conversion Rate Optimization", DTC, "Direct-to-consumer"

Company Description

Fast growing health and wellness company selling online directly to consumers.

Why Work Here?

Work from home, competitive pay, semi-flexible hours, strong company mission

We create innovative health supplements and brands combined with strong partnerships and unique stories. Today, people want products with purpose and relationship with people, not just an object. By knowing the person behind the product, they know what they believe in and why it matters. How We're Different We combine new Pineapple Products with unique partnerships. These partnerships have included influencers, doctors and personalities who have a unique story to tell about health. We make sure our Pineapple Products and the stories behind them are unique, inspiring and cannot be found anywhere else - this is our advantage. We pride ourselves in making products we’d buy ourselves but can’t find on any store shelf. Products we know other people would love too, if they only existed.