Senior Digital Content Strategist

OLIVER Agency is hiring a dynamic Senior Digital Content Strategist to work with our CPG client's Digital Marketing hub in Toronto. This role will be pivotal in advancing our client's digital presence and driving the growth of e-commerce. 

As the Senior Digital Content Strategist, you will own end-to-end e-commerce content development and lead organic search strategies. Your multifaceted role integrates SEO expertise and e-commerce content management to boost brand visibility, engagement, and conversion. If you have what it takes, are results oriented, and thrive in performance-driven environments, we'd love to hear from you! 

• Lead the creation and flawless execution of eCommerce content across Canadian eCommerce retailer channels (pureplay and omnichannel) to support growth acceleration
• Regularly conduct e-commerce content audits and monitor organic search performance; identifying areas of improvement and taking quick action to optimize performance
• Work alongside brand teams to develop a deep knowledge of portfolios, products, and strategies to help inform digital content development and SEO efforts
• Lead one+ direct report, providing guidance, mentorship, and fostering a collaborative and performance driven team dynamic
• Monitor and analyze website performance data, generating KPI reports and data-driven recommendations
• Lead efforts for website optimization, ensuring a seamless and optimized user experience to enhance brand visibility, engagement, and conversion
• Collaborate with agencies, as needed, in the development of visuals and multimedia content
• Develop and implement a comprehensive SEO strategy, conduct keyword research, monitor search trends, and identify high-impact content opportunities
• Approx time allocation of responsibilities: Digital Commerce Content (75%) & SEO (25%) 

• 8+ years of experience in Digital Marketing or related field with experience managing direct reports
• Educational degree or equivalent in related field
• CPG/Beauty industry experience considered a plus
• Proven experience in SEO, e-commerce content management (namely Amazon), and digital marketing
• Willingness to work in a fast-paced and dynamic space with complexity of project management
• Familiarity with SEO tools and analytics platforms (e.g., Google Analytics, SEMrush, Moz)
• Strong understanding of e-commerce platforms (e.g., Amazon, Shopify)
• Proficiency in content management systems (CMS)
• Excellent written and verbal communication skills
• Analytical mindset with the ability to interpret data and provide actionable recommendations
• Creative problem-solving skills and a passion for staying updated on industry trends
• Team player with a passion for high performance, strong collaboration and project management skills