Inbound Marketing Director

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We are looking for a Director of Marketing to help us scale and perfect our B2B inbound lead generation strategy. Extensive experience at a B2B SaaS technology company required including landing pages, SEO, and content marketing. You will report directly to our founders.

Responsibilities:

• Build a 12- and 24-month strategic plan to meet our inbound demo and signup goals
• Develop reporting dashboard to track process and conversions
• Manage online advertising (Google Ads) strategy and spend
• Work with our design and front-end engineering teams to develop targeted consumer-facing landing pages
• Work with our marketing content writers to develop keyword clusters and content strategy
• Manage the direction and expansion of our marketing website, taprecruit.co
• Oversee all consumer-facing content and emails launches (Ideation, writing, design, build and QA))
• Develop nurture and conversion campaigns
• Oversee our yearly marketing budget and report monthly on costs and metrics
• Plan team growth and hire new marketing team members when needed
• Write brand content for landing pages and smaller marketing projects when needed

You must be located in the United States and authorized to work.

Requirements:

• 8+ years developing an inbound marketing strategy for a B2B SaaS Tech company (Please note: While we're huge fans of candidates with event- and consumer-focused marketing experience, this job is not a great fit for you)
• Extensive experience with SEO, landing pages and content strategy
• Previous leadership and team-building experience with about 5 direct reports
• Experience with email automation tools, WordPress and AdTech platforms
• Previous experience in the recruiting/HR Tech industry not necessary

About TapRecruit

TapRecruit is a small but mighty team with a big mission of democratizing opportunity for all qualified candidates. Our founders are located in New York but we're building a team of experienced engineers, linguists, and scientists from across the USA.

We care deeply about fairness (it's our mission) so you can be ensured that your application will never be judged based on your religious belief, age, color, race, creed, marital status, gender, sexual orientation, political affiliation, ethnic origin, family status or disability.