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Inbound Marketing Manager Jobs (NOW HIRING)

Pavago

Inbound Marketing Manager

Inbound Marketing Manager (B2B Pipeline & Demand Generation) Position Type: Full-Time, Remote Working Hours: U.S. Business Hours About the Role We're hiring a content-driven Inbound Marketing Manager ...

ApartmentIQ

Inbound Marketing Manager

Madison, WI · On-site

The Role As the Inbound Marketing Manager, you'll be the first dedicated owner of our organic channels (website performance, SEO, and AI-powered discoverability (AEO)) with the goal of establishing ...

BetterCloud

Inbound Marketing Specialist

New York, NY · On-site

... as an Inbound Marketing Specialist. This person will assist multiple facets of BetterCloud ... While our Content Marketing Managers are experts in their field, we need help exploring, leveraging ...

NextDeavor Inc.

Marketing Manager 3

San Jose, CA · On-site

Marketing Manager 3 Full-time San Francisco, CA, US You'll be joining Adobe on a contract ... Partner with research and inbound marketing to collect user use cases and promotional offers for ...

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Inbound Marketing Manager information

What is the highest paid job in marketing?

The highest paid roles in marketing are typically executive positions such as Chief Marketing Officer (CMO) or Vice President of Marketing, with salaries often exceeding six figures and sometimes reaching into the high hundreds of thousands or millions for large organizations. These roles require extensive experience, strategic leadership skills, and often advanced degrees or certifications in marketing or business management.

What does an inbound manager do?

An inbound marketing manager oversees strategies to attract potential customers through content creation, SEO, social media, and lead nurturing. They analyze campaign performance using tools like Google Analytics and coordinate with sales teams to convert leads into customers. The role requires strong communication skills and knowledge of marketing automation platforms.

What skills are needed for inbound marketing?

Inbound marketing managers need strong skills in content creation, SEO, data analysis, and marketing automation tools. They should also have excellent communication, project management, and a good understanding of digital marketing strategies to attract and engage customers effectively.

What is an inbound marketing manager?

An inbound marketing manager is a professional responsible for developing and executing marketing strategies that attract customers through content creation, SEO, social media, and lead nurturing. They analyze data, use marketing automation tools, and focus on inbound tactics to generate and convert leads, often working closely with sales teams. Strong communication skills and knowledge of digital marketing platforms are essential for this role.

What is the difference between Inbound Marketing Manager vs Content Marketing Manager?

AspectInbound Marketing ManagerContent Marketing Manager
Primary FocusGenerating leads through inbound strategies like SEO, social media, and email marketingCreating and managing content to engage and educate target audiences
Required SkillsSEO, marketing automation, analytics, campaign managementContent creation, storytelling, SEO, editing
Work EnvironmentMarketing teams, digital agencies, tech companiesContent teams, media companies, brands
Common UsageUsed in digital marketing to drive inbound traffic and leadsUsed in content strategy to build brand authority and engagement

The Inbound Marketing Manager focuses on attracting leads through inbound channels like SEO and social media, while the Content Marketing Manager emphasizes creating compelling content to engage audiences. Both roles often collaborate but serve different strategic purposes within marketing teams.

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Inbound Marketing Manager jobs near you
Infographic showing various Inbound Marketing Manager job openings in the United States as of July 2026, with employment types broken down into 90% Full Time, 4% Part Time, 1% Temporary, 4% Contract, and 1% Nights. Highlights an 77% Physical, 3% Hybrid, and 20% Remote job distribution.
Inbound Marketing Manager

Inbound Marketing Manager

Centria Autism

Farmington Hills, MI • On-site

$70K - $80K/yr

Full-time

Posted 14 days ago

Job description

This is a HYBRID role based in Farmington Hills, MI.
Position Summary
The Inbound Marketing Manager will play a crucial role in enhancing the company's customer acquisition and pipeline growth strategies. They will be responsible for creating and executing automated HubSpot journeys and local search initiatives to attract qualified leads, improve the company's brand authority, and strengthen overall organic conversion efforts.
Collaborating closely with the broader marketing and operations teams, they will work to identify high-value SEO/AEO channels, craft engaging content that builds trust with families, and deploy technical marketing tactics that resonate with potential clients looking for child therapy solutions.
Duties and Responsibilities
HubSpot CRM and Lifecycle Automation
  • Design, build, and optimize trigger-based, automated multi-channel nurturing workflows within HubSpot to progress leads from discovery to enrollment.
  • Maintain meticulous CRM data hygiene. Segment contact lists based on geography, clinical needs, and lifecycle stage to ensure hyper-personalized messaging.
  • Oversee the strategy, copywriting, and deployment of newsletters, nurture sequences, and standalone announcements. Handle all operational quality control (testing, formatting, and link verification).
  • Systematically test email variants (subject lines, design layouts, send-times, and CTAs) to scale click-to-open rates (CTOR) and conversion metrics.

Local SEO, Reputation, and Content Strategy
  • Actively manage and optimize Google Business Profiles and local directory listings across all clinic locations to maximize visibility in local map packs.
  • Strategize, automate, and monitor the review solicitation process. Build seamless review-request workflows and leverage positive social proof across marketing channels.
  • Plan and write high-impact posts addressing core customer pain points and driving organic traffic.
  • Coordinate with department and clinical leadership to edit, optimize, and publish expert-led, industry-specific content.
  • Repurpose top-performing blog themes and success stories into downloadable resources (gated PDFs, guides, worksheets) to accelerate premium email sign-ups.

Analytics and Inbound Reporting
  • Track and report on the overall health of the inbound funnel: organic keyword growth, local search impressions, review generation rates, email engagement, and total MQLs.

Compliance with Centria's Code of Conduct, policies and procedures, and Federal and State laws.
Responsibility to report violations of Company policies or the Code of Conduct.
Salary $70,000 - $80,000.00 + Annual Bonus
Qualifications
Education
Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Work Experience
Minimum 5 years of experience in inbound marketing, content marketing, digital marketing, or other relevant field
Equipment and Technology Requirements
  • Working knowledge of laptop/desktop PC
  • Proficiency in Microsoft Office (Excel, PowerPoint, Word, etc.) with a high level of presentation skills and Excel reporting preferred
  • Proficiency in G Suite (Gmail, Drive, Docs, Sheets, Google Meet)
Other Competency Requirements
  • Ability to follow written instructions
  • Ability to use computers and computer/software programs
  • Ability to communicate expressively and receptively
Knowledge and Skills
  • Strong understanding of inbound marketing tactics and strategies.
  • Heavy, hands-on experience managing HubSpot's Marketing Hub. Must deeply understand contact properties, visual workflow logic, and active/static lists.
  • Proven track record to successfully scale review volume, monitor sentiment, and manage multi-location listings.
  • Demonstratable experience growing non-paid web traffic via content creation and on-page optimization.
  • Excellent written and verbal communication skills with an eye for compelling content creation.
  • Analytical mindset with the ability to track and interpret inbound marketing metrics.
  • Ability to work collaboratively in a fast-paced, team-oriented environment.
  • Ability to handle multiple assignments on a timely basis with a high degree of accuracy.
  • Experience with AEO/GEO a plus.
Working Conditions
  • Centria's office hours are Monday through Friday from 8:30 AM - 6:00 PM.
  • Additional time or occasional shift in schedule may be required to complete the above work or meet company objectives.
Physical Demands
While performing the duties of this job, physical requirements such as bending, reaching, lifting, pushing, or pulling up to 30 pounds may be required. This role will require sitting most of the day as well as walking and standing periodically. This role may require close visual acuity on computer screens or monitors and the ability to analyze data and figures on a screen.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, Veteran status, or disability status. This job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities, or working conditions associated with the position. Centria reserves the right to amend this job description at any time, with or without written notice.

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