Multimedia Design Specialist

ABOUT CATAPULT:

Catapult's team of seasoned HR and business professionals helps employers address immediate and long-term challenges with expertise, resources, data-driven insights, and a dynamic member community. As an employer's association, Catapult facilitates peer-to-peer connections among members to support the broader business community and acts as an employer advocate on governmental standards and regulation. Catapult actively collects and analyzes salary, benefits, and policy data to issue business intelligence that helps employers compete for, attract, and retain top talent.

One of our top goals is to make Catapult an amazing workplace rooted in our core values of Innovation, Integrity, Community, Excellence and Service. We don't just talk about these values; we work hard to live them every day. We are well on our way to achieving this goal, and we are looking to build our People & Culture team to go further.

Position Details

As a member of Catapult's Marketing and Engagement team, the Multimedia Design Specialist must be a compelling visual storyteller and a highly flexible and engaged designer across mediums, with an ability to adapt visual content for different audiences and outcomes. This individual will help to implement Catapult's marketing and communications strategy by researching, planning, creating, editing, organizing, and distributing digital media assets that ensure our organization's story and messaging are supported with clean, dynamic visuals and branding, reach key constituencies, and position Catapult as the Southeast's leading employers' association.

The Multimedia Design Specialist reports to the Senior Communications Manager and works in close collaboration with the Communications Specialist to create, repurpose, maintain and optimize visual content targeted to current and prospective Catapult members and customers.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Multimedia Design and Development

Design, create and edit digital media to support Catapult's digital and print communications, including graphics, photography, video, audio, and other forms of digital media.

Maintain and apply a nuanced understanding of the organization and its mission, culture, and services when developing digital assets.

Work closely with the Marketing and Engagement Team to develop, repurpose, maintain, and optimize multimedia assets for various audiences and for a particular visual medium.

Collaborate with the Senior Communications Manager and the Communications Specialist to map and optimize the user journey through visual elements.

Conceive and develop compelling and complementary multimedia content, including video and other dynamic assets, to achieve established goals.

Partner with the Communications Specialist to ensure design assets and storytelling content are complementary and aligned.

Adhere to Catapult's editorial calendar to ensure appropriate timelines for multimedia content preparation and publication/deployment. Manage multiple, deadline-driven projects simultaneously.

Collaborate with Catapult's internal team and external partners to source multimedia content.

Analyze and identify digital asset needs, trends, and opportunities. Recommend multimedia content and messages to achieve established goals.

Maintain and apply knowledge of digital communication platforms and content marketing best practices to engage and develop Catapult audiences.

Apply knowledge and judgment of digital distribution methods. Recommend distribution channels to drive traffic and engage Catapult's audiences.

Identify discrepancies in assets across Catapult platforms (e.g., website, social media). Work with Catapult's Senior Communications Manager and Communications Specialist to resolve.

Assist in developing and executing multimedia content strategies to maintain and build Catapult audiences.

Uphold Catapult editorial and brand guidelines, standards, and policies.

Organize and maintain Catapult's digital asset library.

Brand Collateral Development

Ideate, design, and source print collateral (e.g., posters, flyers, event signage) and promotional items.

Manage deadlines and workflows with internal stakeholders and external vendors to ensure timely delivery of print materials and other physical marketing collateral.

Design, create, and update brand collateral to support Catapult's established needs and goals. Maintain and apply a nuanced understanding of the organization and its mission, culture, and services when developing collateral.

Organize and maintain inventory of print collateral and promotional items; monitor quantities and reorder as required.

Identify, design and source additional collateral needs, including event and wayfinding signage, and staff credentials, with input and collaboration from Catapult's Senior Marketing Manager.

Maintain and apply knowledge of current brand collateral trends to ensure Catapult assets resonate with target audiences, including current members and partners.

Website Management

Lead creation, maintenance, and updating of website content with strategic oversight from the Senior Communications Manager. Liaise with colleagues in other departments to identify and address content edits.

Collaborate with Catapult's Marketing and Engagement team and external developers to identify and implement website enhancements and improvements.

Identify and resolve broken links and other website issues. Escalate complex or recurring problems to Catapult's Senior Communications Manager for strategic and approved resolution.

Regularly monitor website traffic and identify trends and opportunities.

Maintain and apply knowledge of website design, accessibility, data privacy, and search engine optimization (SEO) best practices to engage and develop Catapult audiences.

Work with Catapult's Senior Communications Manager to develop monthly, quarterly, and annual assets/media reports and to support comprehensive metrics tracking and reporting.

Consult with senior members of the Marketing and Engagement team as needed to resolve reporting issues/discrepancies.

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED

Excellent written and oral communication skills, strong customer service skills

Efficient organizational and time management skills

Ability to read and comprehend instructions, short correspondence, and memos, write basic correspondence.

Ability to effectively present information in oneonone and small group situations to members and other employees of the organization.

Proficient with MS Office Suites, HRIS programs or other similar software

Experience with WordPress and/or other website content management software

Experience with CMS-based webpage design and media integration

Experience with Google Analytics and/or other website analytics tools

Experience with Asana, Monday.com or other project management software

Experience with HTML, SEO

Experience with editorial calendars and brand/style guidelines

Experience analyzing audience data, identifying opportunities, and building digital audiences

Understanding of the printing process and the presentation/packaging of design files

Proficient with audio and video editing software

Proficient with Adobe Creative Suite

TRAVEL

Minimal travel. Must be willing to travel to assigned home office once per month for collaboration days and other Catapult locations 4 times per year for all-hands meetings as well as any required ad-hoc meetings. Mileage to/from home office is not reimbursable.

EXPERIENCE REQUIRED

Minimum of 3-5 years of experience in a business setting, or an equivalent combination of experience and education.