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What Is a Sales Advisor and How to Become One

Sales Advisor

What Is a Sales Advisor?

A sales advisor provides customer support, typically in a retail environment. When a customer has questions about a particular product or service, the sales advisor offers relevant information to help the buyer decide how the company can best serve them. In non-retail environments such as banks, sales advisors create pamphlets and literature for prospective clients. Sales advisors need to stay current with all aspects of their company's sales, including keeping track of in-stock inventory.

How to Be a Good Sales Advisor

A skilled sales advisor listens to a customer and provides them with the information they need. You give concise, accurate descriptions of products and services. Sales advisors learn about new products and services so that they can promote them with customers. You also keep accurate records of interactions to enable you to follow up with the customer in the future.

Sales Advisor Job Description Sample

With this Sales Advisor job description sample, you can get a good idea of what employers are looking for when hiring for this position. Remember, every employer is different and each will have unique qualifications when they hire for a Sales Advisor role.

Job Summary

We are seeking a driven, friendly, and client-oriented sales advisor to join our growing team and better serve our customers. In this role, you will interact directly with customers via emails, phone calls, and in-person contact to answer questions, provide guidance, increase sales, and elevate their experience with our company.

Duties and Responsibilities

  • Interact with customers to offer guidance, point out products, and assist them in making purchasing decisions
  • Maintain in-depth product knowledge to provide customers with the best, most accurate information possible
  • Utilize persuasion techniques when necessary to close sales
  • Handle customer phone calls and emails in a polite, professional, and prompt manner
  • Take product orders from customers over the phone, via email, and in-person
  • Oversee product shelves to maintain organization, adequate inventory, and initiate restocking when necessary
  • Receive customer complaints and suggest necessary solutions and changes to address issues
  • Operate a cash register or payment system to collect payments and process transactions for customer purchases
  • Ensure cleanliness of all customer-facing areas to maintain a positive business reputation
  • Behave respectfully and professionally to reinforce and elevate the business reputation and brand

Requirements and Qualifications

  • Associate degree in business, marketing, communications, or a related field; bachelor's degree preferred
  • 2+ years of sales or customer service experience
  • Customer-oriented attitude with a passion for providing exceptional service
  • Excellent interpersonal communication skills, with an emphasis on negotiation and persuasion techniques
  • Analytical and mathematical capabilities to manage money, as well as set, analyze, and meet sales targets
  • Ability to multitask, prioritize, and thrive in a fast-paced and target-driven environment